social slowdown

A podcast for entrepreneurs & microbusinesses looking for sustainable marketing strategies … without being dependent on social media.

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market your business

without being beholden to social media

Social media is a double-edged sword. It’s a wonderful way to stay connected … but it also feels like an addictive obligation.

And it’s even more complex for businesses. Your audience might be right there … but you’ve gotta fight with algorithms to maybe be seen by them.

Whether you want to abandon Facebook altogether or just want to take a month off LinkedIn, it is possible to have a thriving business without social dependence.

This podcast is all about finding creative, sustainable ways to engage with your audience … without needing to lipsync, send cold DMs, run ads or be available 24/7.

there are hundreds of alternatives

and we’re gonna explore many of ’em

including but not limited to …

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email marketing

Skip the middleman and reach out to your target audience, directly into their inbox

referral generation

Personal relationships convert much better than cold outreach

joint webinars

Don’t just talk to your people; borrow other audiences to share your expertise

coffee dates

Make relaxed connections with potential leads & partners in low-key networking opportunities

content marketing

use audio, video & written content to be discovered and grow your audience on evergreen

pursuing curiosity

Sometimes you don’t have a plan, you’re just chasing inspiration, and it totally works out!

Hey! I’m Meg, host of Social Slowdown.

As the founder of Love At First Search, an SEO agency for brilliant & ambitious online entrepreneurs, I’ve talked to hundreds of business owners want to minimize their reliance on social media. So many of my conversations start with,

“I’m not sure what to do next, but I’m so tired of social media. I wish I could escape the grind, but I’m too scared to shut it down!”

Some of those folks are a good fit for SEO, and I’m happy to help them … but it’s not a fit for everyone. So I found myself regular sending referrals to experts using different marketing strategies.

And I recognized that plenty of entrepreneurs could benefit from this info, but don’t have access to my rolodex of amazing strategists. So I’m taking those conversations public in the Social Slowdown podcast.

I’ll also bring experience from running my own marketing business, where I’ve honed my chops & paid my dues by serving …

1:1 clients

paid students

years in biz

Cups Of Coffee

you don’t have to work all the time to be successful.

you can choose to close the laptop and do something you love, without nonstop fomo.

And I’ll be hear to support you on the exploration to find a way to market your business and fulfill your goals … while still having time to have a life.

Yes, it’s ok to eat dinner every night with your family, tend to your garden, go to that Tuesday morning yoga class, volunteer in your kids classroom, or read 132 books in a year. I do all these things and run a growing business.

It’s possible to have a life outside your work, I swear.

It just requires you to be intentional in your choices.

 

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our brilliant guests

I’m bringing together the brightest minds and bravest hearts in the online marketing space to talk about how they define success, how they package & deliver their offers, how well their particular strategies convert, which tactics they avoid, and what their day-to-day marketing looks like.

Here’s what to expect when you tune in:

  • practical marketing strategy – 50%
  • transparency about time & energy spent – 30%
  • show tunes, laughter & irreverence – 20%

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