about love at first search
There’s nothing quite so off-putting as the person who spends all their time shouting about how awesome they are…
Yet that’s what modern marketing has set us all up to do. We feel like we have to spend every waking moment posting content on social media or paying Zuckerburg every penny of our profits in advertising just to get the leads we need to keep the lights on…
And for many of us, it just feels… wrong. Uncomfortable. Inauthentic. And an expensive waste of time. You don’t want to shout so that everybody’s looking at you; you just want to be seen by the right people.
But there’s a better way!
Stop Selling Yourself Online. Let Google Do it For You.
My goal is to show you how to get more visitors to your website who are looking for exactly what you have to offer through simple techniques and strategies; to help you stop wasting time tooting your own horn, and start spending more of that time on the work that changes the world.
Getting all tingly and excited?
Quick: Grab my free SEO Starter Kit so you can start attracting those perfect clients around the clock today!
Because let’s face it: a lot of women business owners unintentionally limit our own success. We think small. We don’t want to annoy anybody or disrupt the conversation by self-promoting.
…even if what we’re offering can genuinely help them.
We want people to find our products or services on their own, then fall in love with us…
but we haven’t got a clue how to actually do that.
So we waste tons of time posting on social media, answering questions in groups, going to networking events — when that’s not where people tend to go first when they have a problem.
They Google it.
People need solutions at their fingertips and your business in front of their eyeballs.
And when your website is set up to work with search, your ideal customers come looking for you. When you show up as the exact answer they’re looking for, right when they need it, well… it’s love at first search.
and I’m here to show you how.
I’m Meg Casebolt (she/her)
And I’ve been helping female business owners like you create beautiful, search-friendly websites and strategic content for the past 6 years.
I’m your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!
But, of course, I wasn’t born understanding and loving SEO…
I started my career with a decade working in communications for nonprofits big and small.
I was accepted into the Peace Corps, and while I had a medical issue that prevented me from going anywhere, I used their Masters International program to get a Masters in Community Economic Development.
From that work, I discovered a fascination with the process of empowerment — a lot of nonprofit communications is based in storytelling, and while that’s important, as a grant writer and fundraiser,
I was focused on tracking metrics and measuring results.
I thought I would always be working for nonprofits, maybe even running one someday…
But as happens with so many of us, I got pregnant, looked at the numbers, and realized that it didn’t make financial sense to spend half my take-home pay on daycare. #sadtrombone
So I left the job and started a successful design studio and spent the next few years immersed in the world of branding and web design. And while my clients and their audiences loved their new websites…
They weren’t getting found for their amazing work.
And that’s when I started exploring SEO — because my clients had these incredible messages to spread, and I wanted to help them get seen by new audiences.
For a long time, though, I felt a disconnect between my earlier goals (Change the world! Empower the disadvantaged!) and the work I was doing (Gain keywords! Improve conversion rates!).
Finally, one day, it all clicked: Helping my clients — my badass female entrepreneurs, many of whom are moms — to get seen and make money IS empowering. It’s community economic development at its core, because I’m helping moms to provide for their families.
There’s a quote that I first read in grad school…
I loved it so much I now have it hanging up in my office:
“Money entering a household through a woman brings more benefits to the family & community as a whole.”
– Mohammad Yunus, Banker to the Poor
SEO is my vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.
My approach is simple.
I don’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work.
I believe in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value.
So while you’re out loving on your clients and customers, I’m here to make it easier for female entrepreneurs like you to succeed.
So… want to see how we can work together to attract your ideal customers and help them have that OMG moment of love at first search?
Explore your options below!
How can we partner to build your business?
For more established businesses that have lots of content already and need help evaluating what’s working, planning future content, making updates, and generating more sales.
A collaborative one-day process to understand your audience & plan your next three months of content together so that every post is aligned with your overall business goals.
For businesses brand-new to SEO who want to start learning how to create love at first search for your customers — the easy way! Check out these resources to start creating your own SEO strategy.