You don’t need a giant team to build unmistakable authority.
You need a strategy that works (even if you’re the only one running it).
I’m Meg Casebolt (she/her), founder of Love at First Search.
I help coaches, consultants, and service-based business owners build the kind of authority AI systems recognize and recommend — without needing an agency behind them to do it.
I never dreamed of working in SEO and search strategy. I started out thinking about empowerment.
I spent the first decade of my career in nonprofit communications — grant writing, fundraising, the kind of work where storytelling and metrics coexist for the greater good. I got accepted into the Peace Corps, then a medical issue kept me from actually going, so I used their Masters International program to earn a Masters in Community Economic Development. I thought I’d spend my whole career working for nonprofits. Maybe running one, eventually.
Then I got married, got pregnant, looked at the daycare math, and realized my salary wouldn’t cover the costs … so I left and sued the communication skills I’d learned to start a design studio instead.
For a few years I lived in branding and web design — and my clients loved what we built beautiful sites with clear messaging.
The problem was nobody was finding them. All that design work, unseen.
That’s what pulled me into SEO. Not because I loved algorithms — because I was tired of watching good work go unnoticed.
For a long time, though, something didn’t sit right. My earlier goals had been about empowerment and equity. My day-to-day work had become keywords and conversion rates. It felt like two different jobs wearing the same coat.
Then it clicked: helping an expert get seen — really seen, by the people who need exactly what they know — is the empowerment work. It’s community economic development at its core. I’m just doing it one search result at a time.
There’s a quote that I first read in grad school & I love it so much I now have it hanging up in my office:
“Money entering a household through a woman brings more benefits to the family & community as a whole.”
– Mohammad Yunus, Banker to the Poor
I think about that a lot. Getting an expert paid for what they know doesn’t just change their business. It changes their life, their family, their entire community.
These days, that means helping people navigate a search landscape that’s changed more in the last two years than in the previous decade. Google isn’t just a search engine anymore — it’s a hybrid of retrieval and synthesis, and most SEO advice hasn’t caught up to what that actually requires.
My work is built around two frameworks I developed: the Unmistakable Authority Method, a five-stage process for moving from invisible to unmistakable in AI-era search, and the BEACON Framework, the architectural methodology underneath it — the system for building the kind of named, documented, consistently attributed body of work that AI systems recognize and cite, instead of scroll past.
How we can work together
Depending on how we work together, we either build the strategy for you or guide you through building it yourself. Either way, you get feedback and implementation support at every step.
Authority Blueprint
Done-for-you search content strategy
I analyze your business, site, and search environment—then deliver a fully customized plan your team can execute.
Signal Group Mentorship
Guided training & support for getting found in modern search.
Year-long group program to develop and implement your own search strategy—with direct guidance and expert feedback throughout.
Consulting & Partnerships
Ongoing strategic support for teams or agencies who want expert guidance without outsourcing execution.