“My traffic dropped! What should I do?” This is a panicked question I get at least once a month from colleagues, students & folks who book consulting calls. Most times, people come to me because they got an email from Analytics or Search Console that...
Recent when I was scrolling around the internet, I saw this picture: I was a bit shocked. In my experience, kangaroos looked more like 10x bunnies with sweet faces and less like The Rock. You know, like this: So I did what any normal person would do: I took to...
Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was already getting from her blogs. Then as I was looking at her site, a pop-up jumped out to me. “Get...
Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers into customers! Every website has superpowers. But like Clark Kent, sometimes we don’t know the...
Data is king when it comes to content. And knowing not only what keywords are drawing people to your content, but what else they might be interested in can help you earn that crown. Google Trends can help with that. The site is primarily geared toward journalists and...
Yesterday I got a Voxer message from my friend & copywriter Natalie Taylor from The Missing Ink: “Wanna hear something weird? 2 new leads found me on Google this month via the same blog post about audience research! I hardly ever get found on Google!” As a...
