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How Much Traffic Does Your Website Need?
https://youtu.be/GiA4CWzjCzA How much traffic do you really need? So let's talk for a hot sec about business models and traffic, and do some math. Let’s say you want to...
how do i know if my marketing is working?
"How the heck do I know if what I'm doing to market my business is even working?!" - many, many people who come to me when they're looking for help. This is a super...
do i need google analytics on my squarespace site?
If you're not super tech-savvy, Squarespace can be your best friend when it comes to SEO. So if you're trying to figure out which platform is going to be simple enough...
my traffic dropped, now what?
"My traffic dropped! What should I do?" This is a panicked question I get at least once a month from colleagues, students & folks who book consulting calls. Most...
Decrease Your Bounce Rate with Your Business Kangaroo
Recent when I was scrolling around the internet, I saw this picture: I was a bit shocked. In my experience, kangaroos looked more like 10x bunnies with sweet...
do you really need an email list? email marketing may not be it
Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was...
Carrie Bradshaw’s guide to Google Analytics site metrics
Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers...
Google Trends: My Favorite Free Tool to Find Timely Keywords
Data is king when it comes to content. And knowing not only what keywords are drawing people to your content, but what else they might be interested in can help you...
Which SEO keywords resonate with your audience? Check your Search Analytics.
Yesterday I got a Voxer message from my friend & copywriter Natalie Taylor from The Missing Ink: “Wanna hear something weird? 2 new leads found me on Google this...