how do i know if my marketing is working?

how do i know if my marketing is working?

“How the heck do I know if what I’m doing to market my business is even working?!” – many, many people who come to me when they’re looking for help. This is a super common question I hear all the time when people are trying to understand...
do i need google analytics on my squarespace site?

do i need google analytics on my squarespace site?

If you’re not super tech-savvy, Squarespace can be your best friend when it comes to SEO. So if you’re trying to figure out which platform is going to be simple enough to set up and manage while also giving you those SEO-friendly performance practices,...
my traffic dropped, now what?

my traffic dropped, now what?

“My traffic dropped! What should I do?” This is a panicked question I get at least once a month from colleagues, students & folks who book consulting calls. Most times, people come to me because they got an email from Analytics or Search Console that...
Decrease Your Bounce Rate with Your Business Kangaroo

Decrease Your Bounce Rate with Your Business Kangaroo

Recent when I was scrolling around the internet, I saw this picture:  I was a bit shocked. In my experience, kangaroos looked more like 10x bunnies with sweet faces and less like The Rock. You know, like this: So I did what any normal person would do: I took to...
do you really need an email list? email marketing may not be it

do you really need an email list? email marketing may not be it

Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was already getting from her blogs. Then as I was looking at her site, a pop-up jumped out to me. “Get...
Carrie Bradshaw’s guide to Google Analytics site metrics

Carrie Bradshaw’s guide to Google Analytics site metrics

Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers into customers! Every website has superpowers. But like Clark Kent, sometimes we don’t know the...