SEOctober: What’s next?

10/29 WEBINAR REPLAY

Class starts Thursday, Nov 5:

When marketing your business feels like a twisted game of Whack-a-Mole… 🦦🔨

Put down the hammer and take a breath.

Then go ahead and *delete* these time wasters from your to-do list forever →

Spending the first 45 minutes 2 hours of your day creating Insta stories (featuring: almost rage-quitting when you can’t get the text to be the right color).

Forcing yourself to get on camera and reshooting your Facebook live for the 4th time … even though the only people in your audience right now are your mom, your pets, and you but in another browser.

Questioning your sanity when you’re 12 emails deep in a funnel you’ve spent weeks building… and fearing how much $$$ you’ll have to drop on FB ads before the right people will find you and buy from you.

Yep. Go ahead and put it allllll in the trash.

(I’ll wait.)

When marketing your business feels like a twisted game of Whack-a-Mole… 🦦🔨

Put down the hammer and take a breath.

 

Then go ahead and *delete* these time wasters from your to-do list forever →

Spending the first 45 minutes 2 hours of your day creating Insta stories (featuring: almost rage-quitting when you can’t get the text to be the right color).

Forcing yourself to get on camera and reshooting your Facebook live for the 4th time … even though the only people in your audience right now are your mom, your pets, and you but in another browser.

Questioning your sanity when you’re 12 emails deep in a funnel you’ve spent weeks building… and fearing how much $$$ you’ll have to drop on FB ads before the right people will find you and buy from you.

Yep. Go ahead and put it allllll in the trash.

(I’ll wait.)

When it comes to getting found and paid by your dream clients, here’s what you need to know: 

The chase is overrated.

And if it feels like you need to 🦚 peacock yourself 🦚 all over the internet before anyone will notice you…

Then there’s a very good chance you and I are gonna fall madly, deeply in love by the time you’ve finished reading this page.

(But I won’t judge if you’ve already scrolled down to check the price. You’re only human.)

I’m on a mission *cue dramatic music* to make sure you don’t waste another minute of your precious time stuck on the Marketing Hamster Wheel of Doom™️…

Because you do NOT need to be everywhere at once to grow your business online.

Not even close.

🦚 When you’re doing All The Things to get found, it’s impossible to focus your time around what’s actually working… instead of screwing around with what’s not.

🦚 While you’re busy making content that is literally designed to disappear you’re missing the opportunity to create business assets that compound in value over time.

🦚 And if you’ve been spending most of your energy showing up on platforms where people are looking for distractions instead of answers to the problems they’ll pay you to solve…

It’s no wonder marketing your business is giving you a tension headache right now.

This is the part of the page where I tell you the really good news…

(Just picture me riding in on a fancy horse.)

I’m leading a new movement of modern business owners who are flipping the middle finger to marketing for the sake of it… 

And saying YES to a more streamlined, more profitable gameplan for getting awesome clients →

One where your hard work
appreciates in value over time…
while your workload goes down.

Mildly obvious spoiler:
they’re all hanging out with me, inside Attract & Activate.

And you’re totally invited.

“My traffic from SEO converts best of all my marketing — including ads!”

It’s been a full year since I joined Attract & Activate, and I’ve been using your teachings religiously to improve my site’s SEO.
As you always say – SEO is a long game. And it’s definitely one that’s been worth it for me.
Since beginning to track conversion goals in Google Analytics (which I learned in A&A), Organic Search has the highest conversion rate of all my marketing — even better than my Google Ads. So needless to say, THANK YOU for teaching me!!

Brit Kolo

MarketingPersonalities.com

I’m Meg Casebolt, the founder of Love at First Search.

I’m an SEO & Digital Marketing Specialist who helps womxn-owned businesses get found and get paid by their ideal clients…

… without having to awkwardly dance in a 15-second Instagram Reel and hope someone decides to give them money.

I fell in love with helping people master their metrics to make more money during my days as a marketing consultant to non-profits, almost 16 years ago.
Today, I teach and mentor on SEO exclusively, because it’s just that awesome.

(Yep, Google & I are going steady… and if I have my way soon, you will be too.)

But in 2020, my reasons for lovin’ on SEO became much more personal.

I’d never planned to homeschool my son… then, well, you know what happened. 

It’s because of smart SEO that I’m able to spend time exploring arithmetic and astronomy with my 5 year old, without worrying that my cashflow will dry up because I don’t have time to be visible on social media every day of the week.

🔥 Google has my back, even when it feels like the world is on fire.

And I want you to be able to say the same.

Solid SEO gives you something the Douchey Bro-Marketers will NEVER understand… 

Getting the best clients has never been a matter of who can do the most-est.

(Sorry Chad. And Brad. And Tad.)

That’s why my approach to rocking your SEO is decidedly anti-bro, from the very first search right through to “I’m sold.”

🚦 It’s not about adding the Yoast plugin to your website, tweaking random things ‘til the light turns green and calling it a day.

🤖 It’s not about writing robotic articles, stuffed to the brim with keywords you think your ideal audience is (maybe? sorta?) searching for.

👀 It’s definitely not about driving hordes of random eyeballs to your website… only to realize the people who are finding you either bounce right off or aren’t a fit for what you offer.

(Just don’t tell the bros, OK?)

 

When you’re ready to carve out your space online — and get your perfect people to sit up, pay attention and take action?

💔 Don’t fall for the quick-fix formulas that promise the world but break your heart when you realize they don’t work.

😫 Don’t fall for the complicated strategies that cost weeks or months of your life before you realize they don’t jive with your audience, your personality or your ethics (blergh).

And before you think I’m about to ask you to wait a bajillion years before SEO starts moving the needle in your business…

📅 Don’t fall for the myth that “SEO is a long game” that takes for-e-v-e-r to pay real dividends—

Because the way I teach SEO is centered around cultivating genuine relationships with the people you serve.

And then we’ll honor those relationships with smart strategy and
insanely valuable content that makes Google (and your perfect clients)
fall truly, madly, deeply in love with you… faster than you think.*

*more on that part in a sec.

When they do the work, my students start seeing results in as soon as 90 days:

“Within 3 months of following Meg’s system, my search traffic tripled.”

I quickly learned that people weren’t searching for “play cafe” (which is what I’d always called my business). 

Meg helped me discover and rank for the terms my customers are actually looking for.

Now I regularly see 200+ visitors/mo from Google & Youtube, and I made $7,000 in two months from people who found me on Google.

Michele Caruana

Play Cafe Academy

So while you’re busy loving up your clients (and trying to have a life)…

I’m here to help you create a consistent, sustainable flow of ideal customers that makes it easier for you to get ahead of Chad — and get paid to make your mark on the world.

Let’s make it happen together in…

Get more of the right attention on your business,
showcase your expertise and turn visitors into
loved-up buyers with relationship-focused SEO

(Not included with purchase: having to parade around on the internet
for approximately 11 million hours a week.)

How does it work?

Attract & Activate is a 3-month experience that includes:

INSTANT ACCESS TO THE CORE 6-MODULE VIDEO PROGRAM

The lessons inside the private learning area are designed to be implemented while you learn. Videos are short and to the point, so you can quickly get into action and access the support you need along the way.

REGULAR FEEDBACK & SUPPORT WHILE YOU TAKE ACTION

Along the way, you’ll be able to submit your plans and course homework to me and my team for feedback. You don’t have to figure this out alone and we’ve designed this program to help you execute and take action.

3-MONTHS ACCESS TO THE ATTRACT & ACTIVATE COMMUNITY

The Attract & Activate community is how you’ll get access to me and your fellow A&A’ers between sessions. Get access to monthly group workshop sessions where we’ll go deep into strategy and optimize your results.

“SEO converts better and costs less than any of my other marketing channels.”

With two kids and a business, I’m always looking for what will bring me the most bang for my buck. Right now, that’s SEO.

Since joining Attract & Activate, people who find me organically are more likely to be my ideal clients, and several people have found me through Google and enrolled in my program within 7 days of the first touch on my website. It feels like an invitation instead of a sales push, which is great!

I doubled my website traffic in basically a month, and I’ve seen a 6400% increase in clicks to my website.

Everybody needs to take Attract & Activate because it doesn’t make sense to rely on social alone to grow your business. You don’t control it in the same way you can with Google. Meg offers a really manageable amount of information that touches on everything you need to get ideal clients and customers from Google.”

Sarah Cottrell

formerlawyer.com

“Meg turned SEO into understandable, actionable steps so I can actually see how my community will find me.”

SEO has always felt like a scary mystery to me. I didn’t understand what it meant, how it applied to me but I knew it was important to help me be found on Google. I spoke with many SEO experts in the past and while I understood the concept, I had no idea how to implement it to help my particular business.

Meg was the first SEO expert who took the concept of SEO and turned it into understandable and actionable steps so I can actually see how my community will find me. Working with her helped me to finally connect the dots between where I am and how to be found by my ideal clients.

Parijat Deshpande

High Risk Pregnancy Expert, parijatdeshpande.com

Here’s what we’ll cover together …

MODULE 1: “Haaaaaave you met SEO?”

Ah, the perfect introduction to SEO. In this short and speedy primer, I’ll show you how to set up the back-end tech and tracking that lays the foundation for everything else we’ll do together over the next 3 months. 

And don’t worry — with step by step instructions and over the shoulder tutorials, this part won’t hurt one bit.

MODULE 2: Search (+ Love) Psychology

As a business owner who sells your expertise or services online, you’re accustomed to having conversations with potential clients who already sorta know you… 

But talking to people who find you through a referral or word of mouth requires a fundamentally different approach than talking to someone who found you via search — and most business owners get it backward.

 

We’ll clarify… 

  • What exactly you want people to do when they land on your site, in what order… and the content you need to fill in the gaps and make it happen.
  • How to think like a person who is Googling for the solution you offer — so you can make sure you’re the one who shows up when they’re searching. The way you’ve been taught to talk about your ideas in places like email and on webinars is different than how you need to speak to get Google workin’ for you.
  • How to make sure you’re not wasting time creating content that doesn’t help you make the sale. I’ll show you how to speak Google’s language so you can connect with the people who need you — and then use your content to guide them toward saying yes to working with you.

We’ll use this information to create a list of initial ideas for what you might talk about in your content — and we’ll put those ideas to the test in Module 3.

You’ll even get to submit your ideas to me for feedback. I won’t let you get stuck!

MODULE 3: Fill Your Dance Card

Now that you’ve got ideas for topics to talk about that excite you, we’ll use Google’s tools and insights to make sure that going after those topics will be a good use of your time. 

You’ll learn:

  • How to conduct keyword research to quickly validate your ideas (in a super non-overwhelming way), so you can be sure that the time you spend crafting content will be worth the effort.
  • How to create a one-page “content pyramid” that clarifies your SEO strategy at a glance. You’ll return to this again and again to make sure you’re focusing on the right keywords, in the right places, at the right time — instead of drowning in SEO overwhelm and so-so results.
  • Exactly what your personal “Path to Purchase” looks like in your business. We’ll begin shaping your unique strategy around how your website and content will nurture people thoughtfully from “perfect stranger” to “perfect customer”… without you having to be there.

By the end of this module, you’ll have chosen the first 3-5 topics that you want to write about… without the overwhelm.

This is a plan that you will be able to execute on, because for the rest of the program, we’ll work on bringing these articles to life, reviewing the results, and making sure they work hard for your business. I’ll be there with you, each step of the way!

MODULE 4: Dress The Part

Now that you’ve got great ideas for what to talk about based on real data — it’s time to start strutting your stuff (strategically, of course).

In this module, you’ll learn how to craft and structure your first 3-5 pieces of strategic content that gives you the best chance of rising through the ranks of Google. 

I’ll share my exact workflow for the process you’ll follow every time you’re creating a new piece of content — so you don’t have to start from scratch or waste time figuring out the steps on your own.

I’ve lots of examples to help you see what strategic content really looks like, plus even more strategies to help you:

  • Create the right calls to action in your content that helps readers take the next right step in their relationship with you
  • Track if people are doing what you’re asking them to
  • Know where to put keywords in your content without sounding like a robo-marketer
  • Give your blogs awesome names that encourages people to click and consume your content 
  • Make sure people stay on your site once they arrive… instead of bouncing back into the abyss!

This is the part of the program where you’re in motion and creating your content. 
You’ll be utilizing the monthly group workshop calls and weekly reviews to get feedback, get unstuck, and troubleshoot your ideas. You don’t have to do this alone… and I’m here to make this feel effective and fun.

MODULE 5: Plenty of Fish in the Sea

It can take a few months to really begin building traction with Google — but that doesn’t mean you have to wait around for results. 

In this module, we’ll diversify the ways that people can find you, without spreading yourself too thin. 

I’ll show you how to repurpose and promote the awesome content you’re creating to get more eyes on your work faster – to help you get the best possible results with minimum time. 

If you hope to make video a bigger part of your plan for getting found, you’ll also learn how to talk about your chosen topics and keywords to get found on Youtube (the world’s second biggest search engine, after Google!)

MODULE 6: Loving your Data (and your Results)

This is where all of your work will come full circle — and where I show you how to read the information Google provides you without getting overwhelmed. 

In this module, you’ll learn… 

  • How to look at your metrics to see exactly what the people who find you search for, how long they’re spending on your site, if they’re taking action… and which marketing platforms aren’t working for you.
  • How and when to tweak your approach for better results, improve on what’s already working, and which activities aren’t moving the needle for you — so you can take them off your to-do list altogether. 
  • How to set up a simple dashboard in 10 minutes or less that helps you see, all in one page, the data you need to know what’s working, without having to wade through dozens of different reports.

You’ll bring this data to the live calls and the weekly reviews, where I’ll show you how to use this info to improve on what you’re already doing, and how you can come up with new topics to write about that you can easily rank for in the future. 

Plus, you can even use these insights to update older blog posts and get them working harder for you.

Your time inside Attract & Activate will look something like this…

  • You’ll breeze through the core modules and get my feedback on your strategy when you’re ready.
  • Then you’ll start creating your content, and you can submit that for my feedback as well to make sure you’ve got everything dialled in.
  • You’ll begin publishing and sharing your content according to the gameplan we mapped out together… and your initial results (and hopefully sales!) will begin to roll in.
  • Gather your metrics and results, simply bring your data to the monthly coaching sessions and I’ll help you see what’s working, what’s not, and what to change so you can keep moving forward.
  • Watch as your authority, visibility and revenue from organic leads grow steadily over time… while the time you spend promoting your business goes down.

Plus, after our initial 3 months together, you’ll have the option to renew your access to the community and coaching calls so we can keep growing your business together through SEO (you might just become addicted to how good it feels.)

“After 12 years in business, I finally understand SEO and feel like I can do this myself!”

The way Meg teaches is so clear! She talks about SEO in a way that’s straightforward and insightful, without being too technical.

She’s changed the way I think about SEO and for the first time in 12 years of business, I finally understand SEO & feel like I can actually do this myself!

Kyla Roma

Business coach & marketing strategist, KylaRoma.com

“I knew SEO was important, but nobody ever explained it clearly until I met Meg.”

I cannot tell you how brilliant Attract & Activate is!

I knew SEO was important to communicate my thoughts & get found by design clients, but didn’t know what to write because I didn’t know how to interpret the charts and numbers.

Meg has helped them make sense and I’m so excited that I know exactly what to do next!

Tina Raasch-Prost

Interior Designer, TRPDesignGroup.com

We’ll round out your client-getting gameplan with 2 lovely bonuses:

"FREE LEADS ON AUTOPILOT" MINI-TRAINING

Attract & Activate will help you rock your content — and in this bonus, you’ll learn how to make sure the rest of your website is set up to convert all of the new visitors who are finding you through your content.

Whether you want people to join your email list, book a consult or buy, we’ll map out how many conversions you’re already getting, how many conversions you need to hit your revenue goals, and create a plan to help you bridge the gap — one that works hard for you while you’re busy running your business.

WIDEN YOUR WEB WITH AUTHORITY & BACKLINKS

SEO isn’t just done on your website. In this bonus module, you’ll learn how to build authority on Google and get found faster by building relationships with websites and people that are already serving your ideal customers. 

I’ll show you non-spammy ways to boost backlinks to your website that actually work in 2020, and how to get found through other people’s existing SEO by leveraging press opportunities, pitching, and guest podcasting to your advantage. Let’s widen your web of influence and give people even more opportunities to find you!

“Since I joined Attract & Activate, my website traffic has doubled!”

Meg’s feedback is so helpful, because when you are so deep in your own business, it can be hard to think like a customer who doesn’t know as much as you. Meg brings that perspective and really helps you speak their language. 

The live group calls are so helpful – I was surprised how much I learned from other business owners in the community, the questions they asked, and the advice Meg gave them.

Take it from someone who buys a lot of programs and then ends up not finishing them… this one is worth the money.

Lilli Keinaenen

Design Strategist for Cannabis Businesses, Changemaker Creative

“Using writing & data to turn my dream into a real, functioning business!”

Writing isn’t a problem for me, but I didn’t always know what my customers/readers were looking for.

Instincts are great, but when they are accompanied by data and analysis, you turn a dream into a real, functioning business.

Attract & Activate has given me an understanding of my customers and how I can serve them better…without the late nights or random networking events.

Sweta Vikram

Speaker, Author & Wellness Coach, SwetaVikram.com

Harsh, but true: temporary content
creates temporary results.

Let’s craft content that lasts for the long-haul, takes work off your plate, and positions you for the sale inside Attract & Activate → 

MONTH 1:

Unlock instant access to the 6 core Attract & Activate training modules →

Create your Path to Purchase SEO gameplan and submit it for feedback

MONTHS 2, 3 and 4:

Unlock 3-months access to the Attract & Activate Community

Get support while you bring your gameplan to life → 

Monthly planning, strategy and review workshops
Option to submit up to one piece of content for review each week

PLUS …

BONUS 1: “Free Leads on Autopilot” Mini Training
BONUS 2: Widen Your Web with Authority & Backlinks

GET STARTED TODAY FOR JUST…

$449 today

Followed by 2 monthly
payments of $449

PAY IN FULL AND SAVE

$997

Best value?

The first LIVE training is on Thursday, November 5.

Your SEO-tisfaction is 100% guaranteed

(have we taken the pun too far?)

This isn’t one of those courses or programs that you join with good intentions…

Only to watch it gather dust in your downloads folder because it was too complex, too boring, or too short on support.

My promise to you?

I’ll teach you only what you need to know to get in action and get results.

And if you get stuck, you have regular access to feedback from real humans (including me!) and answers to your questions every step of the way.

If you can show that you’ve done your homework for the 6 core modules and you still aren’t happy happy with the level of training and support you’ve received to grow your business with SEO, then just email us within 30 days of your purchase and we’ll refund your investment in full.

“Whenever I look at my search data now, I feel like Russell Crowe in A Beautiful Mind.”

Before Attract & Activate, I wasn’t even ranking for my job title: Interior Design Copywriter. Now, I’m ranking for 17 different variations of phrases people might use to find someone like me.

Meg translates a complicated topic into plain English that just makes it so simple and easy to execute. I get it now. And if I don’t, Meg is there to answer questions and save me from getting stuck in the weeds.

Whenever I look at my search data now, I feel like Russell Crowe in A Beautiful Mind. It’s magical. It’s all there and Meg showed me how to set it up. I feel so confident in developing an SEO strategy for myself, and for my copywriting clients too.

Kimberley Healey

Copywriter for Interior Designers, Brainstorming the Castle Copywriting

“People are actually finding me on Google and hiring me!”

I’ve always been able to get plenty of search traffic — writing about sex means plenty of people are looking — but I couldn’t get those people to buy my products or hire me for coaching.

During A&A, I adjusted how I talk about my services and changed the way I promote my products … and now the people who are finding me on Google aren’t reading and leaving, they’re actually hiring me!

Kait Scalisi

Sex Coach & Sexual Health Educator, PassionbyKait.com

You + Attract & Activate just might be soulmates if you’re…

Stalling with your marketing

There are so many ways you could market your business — so many, in fact, that you’re totally paralyzed and not doing anything at all.

If you’re busy with clients or just want a simple plan to get found that will pay off for you now and into the future, choose Attract & Activate and I’ll show you the way.

Overwhelmed + doing all the things with your marketing

The Marketing Hamster Wheel of Doom™️ is a ride you don’t have to be on.

Let me show you how to focus your marketing strategy around content that grows your authority, visibility, and helps you get found by the best people to hire you. (You’re gonna love how much shorter your to-do list is about to get.)

Brand new to SEO

Attract & Activate walks you gently through every stage of getting set up to rock your SEO (with plenty of jokes and puns along the way).

I’m known for making SEO feel easy even for technophobes — and with access to step-by-step video tutorials plus plenty of support (from real people, including me!) if you get stuck, the only thing you’ll wonder is why you didn’t get started sooner.

Tried SEO but kinda hated it or didn’t see results

Did you lose your will to live the last time you took a peek at Google’s Keyword Planner tool? Or maybe you thought SEO was all about writing lame-o articles that deliver zero value to your audience?

Good news: that is not how we do things around here. The way I approach SEO is all about using your website and your content to cultivate real relationships with the people you serve. It feels awesome and it works.

Ready to get found + grow your own business with SEO

Although the core principles I teach in Attract & Activate will work for most businesses, this program is a perfect fit for anyone who sells their services or expertise online: service providers, consultants, coaches, freelancers, agencies and the like.

If you know what you offer and who you help, Attract & Activate will help you get in front of the right people without having to be everywhere all at once.

Want to use this skill to help your clients + get paid to do it

Several Attract & Activate students joined the program to boost their digital marketing chops and begin offering SEO services to their clients.

Web designers, marketing and brand consultants, copywriters and more… if you want to add SEO to your wheelhouse and charge higher rates to reflect your new skills, Attract & Activate will give you the goods.

Have questions? Don’t Google it (yet)

These might be the answers you’ve been searching for…

So… how does this program work?

Attract & Activate is a hybrid group-coaching & membership program that exists to help you reach and convert your ideal customers through the power of SEO.

We’ll spend 4 months in total working together inside the program. 

In the first month, you’ll work through the core 6-module Attract & Activate Online Training program, which takes most people around 2 hours a week. You’ll submit your gameplan for me to feedback, and then you’ll unlock access to the Attract & Activate membership.

Then, for the next 3 months, you’ll work on crafting your first 3-5 pieces of strategic content that help you get found and convert your ideal customers. You’ll submit your work for feedback and bring your metrics and results to the live calls, where we’ll interpret your results together and really dial in your system.

From there, you will have the option to renew your membership to Attract & Activate for an additional fee. Many members have decided to stay on after the initial 4 months to deepen their strategy, expand their marketing system, and continue developing content that builds in value over time.

Will a real person look at my work and give me feedback?
Yes! At each stage of the program, you can submit your work, metrics and questions for feedback.
I’m a very busy and important person. Is this right for me?

Attract & Activate is designed to work for business owners who have finite time. You’re keeping your business running, serving your existing clients, and quite possibly also trying to have a life (which might feel out of reach sometimes). 

My goal is for you to be able to work through the program and execute it in 2 hours a week or less, plus a little extra time to attend the coaching calls when you need help with planning or feedback.

The really exciting thing about Attract & Activate is that as the assets you create compound in value over time, the amount of time you need to spend marketing your business will go down. 

There’s a beautiful handover that happens, typically part-way through the program, where you realize that your website and content is beginning to do the heavy lifting of finding and converting ideal customers for you… which means you won’t have to work so hard to make it happen.

So if you’re short on time, this is one of the best investments you can make.

But I thought I had to wait aaaaages for SEO to get results, and I’m impatient…

It’s true that SEO won’t give you overnight results — but nothing can. It generally takes a couple of months for your SEO efforts to gain momentum, and they will continue compounding from there while we finetune your approach inside the program.

In the meantime, you’ll learn how to promote and get eyes on your content now — and how to make sure that the time you spend on social media ultimately serves your strategy for booking your ideal clients and getting paid (instead of pointing at the air in an Instagram Reel and hoping it all works out).

What stage or type of business will this program work for?

At a minimum, you should know who your ideal client is and what paid offer you want to sell for them. Other than that, Attract & Activate works for business owners at any level.

Although the core principles I teach in Attract & Activate will work for most businesses, this program is designed for people who sell their services or expertise online: service providers, consultants, coaches, freelancers, agencies and the like.

Several web designers, marketing and brand consultants, copywriters and other service providers have also joined the program to boost their digital marketing chops and begin offering SEO services to their clients.

Technology is my nemesis and numbers bore me. Should I still join?
My job is to make it feel easy, doable and fun to gather your numbers and make sense of them. I want you to spend as little time as possible looking at your metrics, so you can focus on growing your business, serving your customers, and living your life.

I provide you with step by step training and only the information you need to move forward. I even give you a template you can customize in 10 minutes to put all of your rmetrics in one place, so you’ll only have to look in one place to see what’s working.

Most people are pleasantly surprised at how exciting it feels to know your metrics and how to use them to your advantage. That’s exactly what I guide you through inside Attract & Activate.

I don’t like writing articles. Will this program make me want to cry?
At its core, this program is about creating strategic content that gets you found, leads to the sale, and grows in value over time. I’ll share the exact workflow to follow to streamline and simplify the process of writing articles, which means that writing won’t suck like it used to. You’ll also find that it’s much easier to write when you’re talking about topics you care about, and that you know will lead to results in your business. #justsayin’

And if you love video, Module 5 has dedicated lessons that show you how to turn your gameplan into a video-based strategy instead.

How is this different to other programs or resources about SEO?
This one is way more fun.

No, but seriously: most SEO is based on a list of tactics and strategies that feel totally impersonal and boring. Attract & Activate is different because it treats you and your customers like the real people you are.

Step by step, I’ll show you how to leverage SEO to nurture people towards buying from you in a way that feels really good, showcases your expertise, and most importantly, dramatically reduces and simplifies your marketing time.

We’re also doing so much more here than helping you get found. The content people create in Attract & Activate has helped them book their dream clients, get press features, and solidify their place as a leader in their niche… without having to be everywhere at once.

What if I’m not happy with my purchase?

Attract & Activate comes with a 30-day money-back guarantee. If you complete and submit the work from the 6 core Attract & Activate training modules, get my feedback, and aren’t happy with the program, then let me know within the first 30 days and I’ll refund your money.

To be clear, this refund does not cover you for buyer’s remorse or change of mind. Please don’t join this program if you’re not ready to commit to doing the work. When you show up, I’ll be here to support you each step of the way!

Which is superior: Parks & Recreation or The Office?

Do I have to choose? Be prepared for plentiful GIFs from both during our time together. In fact, my mission is to take your SEO prowess from this…

to this:

I like what I see. Can you remind me what I’ll get when I join?

Sure! Join Attract & Activate for… 

MONTH 1: Instant access to the 6 core Attract & Activate training modules, with access to Meg and the A&A team for personal feedback on your gameplan

MONTHS 2, 3 and 4: Unlock 3-months access to the Attract & Activate Community, including monthly planning, strategy and review workshops, plus the option to submit up to one piece of content for review each week

BONUS 1:“Free Leads on Autopilot” Mini Training

BONUS 2: Widen Your Web with Authority & Backlink

If this page was a feature film called SEO Actually,
this is the part where I’d say:

“I’m just a girl, standing in front of the internet,
asking you to stop wasting time on your marketing.”

(Or is that line from Notting Hill? I can never remember.)

When you choose Attract & Activate, you get to rewrite
your love story with your customers:

&nbsp💔 One where you don’t have to be John Cusack, standing outside your customers’ windows with a boombox at 120% volume to get their attention (#creepy)…

💔 Or Bridget Jones, crying on your couch in your pajamas, while All By Myself plays in the background…

💔 Or a Pretty Woman who shapeshifts into someone you’re not because you’ve been told it’s the only way to fit in and win…

Attract & Activate is about getting to be more of you — and showcasing your smarts to the people who need you.

You don’t need a lot of time.

You can watch and execute the entire program in just a couple of hours a week.

You don’t need to be everywhere.

Because you’ll be investing in content that positions you as the obvious choice for years to come — and learning strategies to get more people finding your awesome ideas while Google does its thing.

And you don’t need many people to find you before you can start counting your wins…

Because for every person who’s Googling hot garbage like how to “get rich quick” or “lose 30 pounds in 3 days”… there’s another real person who’s searching for the expert answers and real-talk insights only you can provide.

… And isn’t it time you got acquainted?:

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