Webinar Replay: Your 4-month guide to get free leads from Google, Feb 1, 2023
You’ve only got a few marketing hours every week. Invest them in creating content that will last for years, not days.
(Or minutes. I’m looking at you, Twitter …)
Then go ahead and *delete* these time wasters from your to-do list forever →
❌ Spending the first 45 minutes 2 hours of your day creating Instagram Reels (featuring: almost rage-quitting when you can’t get the text to be the right color).
❌ Forcing yourself to get on camera and reshooting your TikTok for the 4th time … even though the only people in your audience right now are your mom, your pets, and you but in another browser.
❌ Questioning your sanity when you’re 12 emails deep in a funnel you’ve spent weeks building… and fearing how much $$$ you’ll have to drop on FB ads before the right people will find you and buy from you.
Yep. Go ahead and put it allllll in the trash.
(I’ll wait.)
You’ve only got a few marketing hours every week. Invest them in creating content that will last for years, not days.
(Or minutes. I’m looking at you, Twitter …)
Then go ahead and *delete* these time wasters from your to-do list forever →
❌ Spending the first 45 minutes 2 hours of your day creating Insta stories (featuring: almost rage-quitting when you can’t get the text to be the right color).
❌ Forcing yourself to get on camera and reshooting your Facebook live for the 4th time … even though the only people in your audience right now are your mom, your pets, and you but in another browser.
❌ Questioning your sanity when you’re 12 emails deep in a funnel you’ve spent weeks building… and fearing how much $$$ you’ll have to drop on FB ads before the right people will find you and buy from you.
Yep. Go ahead and put it allllll in the trash.
(I’ll wait.)
When it comes to getting found and paid by your dream clients, here’s what you need to know:
The chase is overrated.
And if it feels like you need to 🦚 peacock yourself 🦚 all over the internet before anyone will notice you…
Or you’re spending your time trying to earn “Most Popular” instead of “Most Likely to Succeed” …
Then there’s a very good chance you and I are gonna fall madly, deeply in love by the time you’ve finished reading this page.
(But I won’t judge if you’ve already scrolled down to check the price. You’re only human.)
I’m on a mission *cue dramatic music* to make sure you don’t waste another minute of your precious time stuck on the Marketing Hamster Wheel of Doom™️…
Because you do NOT need to be everywhere at once to grow your business online.
Not even close.
🦚 When you’re doing All The Things to get found, it’s impossible to focus your time around what’s actually working… instead of screwing around with what’s not.
🦚 While you’re busy making content that is literally designed to disappear… you’re missing the opportunity to create business assets that compound in value over time.
🦚 And if you’ve been spending most of your energy showing up on platforms where people are looking for distractions instead of answers to the problems they’ll pay you to solve…
It’s no wonder marketing your business is giving you a tension headache right now.
This is the part of the page where I tell you the really good news…
(Just picture me riding in on a fancy horse.)
I’m leading a new movement of modern business owners who are flipping the middle finger to marketing for the sake of it…
And saying YES to a more streamlined, more profitable gameplan for getting awesome clients →
One where your hard work
appreciates in value over time…
while your workload goes down.
Mildly obvious spoiler:
they’re all hanging out with me, inside Attract & Activate.
And you’re totally invited.
“My traffic from SEO converts best of all my marketing — including ads!”
It’s been a full year since I joined Attract & Activate, and I’ve been using your teachings religiously to improve my site’s SEO.
As you always say – SEO is a long game. And it’s definitely one that’s been worth it for me.
Since beginning to track conversion goals in Google Analytics (which I learned in A&A), Organic Search has the highest conversion rate of all my marketing — even better than my Google Ads. So needless to say, THANK YOU for teaching me!!
I’m Meg Casebolt, the founder of Love At First Search.
We’re an SEO Agency that helps online businesses get found and get paid by their ideal clients… without burning out their expert leaders by making them dumb down their brilliant message to fit into 15-second or 140 character sound bytes.
We believe that your website should be your best sales tool, and that your intention decisions about what to write will attract your perfect audience: people who are already looking for what you sell.
Using your website as your marketing hub gives you the opportunity to do less, better … and maybe stop creating new content for good soon. (Heck, you might have already created everything you need, we just need to restructure it so Google appreciates you more.)
But my reasons for lovin’ on SEO are much more personal.
Since 2013, I’ve had two babies (and two self-funded maternity leaves), moved twice, lost a parent, needed time off for surgery … and oh yeah, that global pandemic threw our lives into chaos.
It’s because of smart SEO that I’ve been able to grow and shrink my business to fit my life, without worrying that my cashflow would dry up because I didn’t have time to be visible on social media every day of the week.
🔥Google has my back, even when it feels like the world is on fire.
And I want you to be able to say the same.
🤐 Here’s a secret Mark Zuckerberg doesn’t want you to know:
Getting the best clients has never been a matter of who can go viral or get the most followers.
You’re an expert, not an entertainer. You don’t need to be famous to be successful.
You just need a website that brings people from search to sold.
SEO isn’t just a formula you follow to game the system.
🚦 It’s not about adding the Yoast plugin to your website, tweaking random things ‘til the light turns green and calling it a day.
🤖 It’s not about writing robotic articles, stuffed to the brim with keywords you think your ideal audience is (maybe? sorta?) searching for.
👀 It’s definitely not about driving hordes of random eyeballs to your website… only to realize the people who are finding you either bounce right off or aren’t a fit for what you offer.
When you’re ready to carve out your space online — and get your perfect people to sit up, pay attention and take action?
💔 Don’t fall for the quick-fix formulas that promise the world but break your heart when you realize they don’t work.
😫 Don’t fall for the complicated strategies that cost weeks or months of your life before you realize they don’t jive with your audience, your personality or your ethics (blergh).
And before you think I’m about to ask you to wait a bajillion years before SEO starts moving the needle in your business…
📅 Don’t fall for the myth that “SEO is a long game” that takes for-e-v-e-r to pay real dividends—
Because the way I teach SEO is centered around cultivating genuine relationships with the people you serve.
And then we’ll honor those relationships with smart strategy and
insanely valuable content that makes Google (and your perfect clients)
fall truly, madly, deeply in love with you… faster than you think.*
*more on that part in a sec.
When they do the work, my students start seeing results in as soon as 90 days:
“Within 3 months of following Meg’s system, my search traffic tripled.”
I quickly learned that people weren’t searching for “play cafe” (which is what I’d always called my business).
Meg helped me discover and rank for the terms my customers are actually looking for.
Now I regularly see 200+ visitors/mo from Google & Youtube, and I made $7,000 in two months from people who found me on Google.
So while you’re busy loving up your clients (and trying to have a life)…
I’m here to help you create a consistent, sustainable flow of ideal customers that makes it easier for you to get found — and get paid to make your mark on the world.
Let’s make it happen together in…
Get more of the right attention on your business,
showcase your expertise and turn visitors into
loved-up buyers with relationship-focused SEO
(Not included with purchase: having to parade around on the internet
for approximately 11 million hours a week.)
How does it work?
6 months to a website that brings you consistent, qualified leads from Google
INSTANT ACCESS TO THE COURSE
The lessons inside the private learning area are designed to be implemented while you learn.
Videos are short and to the point, so you can quickly get into action. And if you get stuck along the way? We’re here to support you while you get back on track.
BI-WEEKLY LIVE COACHING CALLS
Every other Monday at 1pm Eastern, we’ll meet live on Zoom to answer questions that come up for you as you work through the course.
SEO isn’t a one-size-fits-all strategy, so you’ll not only get customized answers about how to apply the lessons to your business, but you’ll hear advice for future opportunities.
THE ATTRACT & ACTIVATE COMMUNITY
The Attract & Activate community is how you’ll get access to the Love At First Search team and your fellow A&A’ers between sessions. (Intentionally hosted on Circle, not yet another Facebook group.)
You’ll get personalized feedback on what you’re creating as you put your plan into action.
Love the small group workshops, weekly feedback & community conversation?
When your initial A&A timeframe is done, you’ll be invited to continue your membership.
REGULAR, CUSTOMIZED FEEDBACK WHILE YOU TAKE ACTION
Along the way, you’ll be able to submit your plans and course homework for feedback.
Whether you join us for monthly live coaching calls to talk through your SEO & digital marketing questions, or you submit work-in-progress posts or homework for Loom review, you don’t have to figure this out alone.
We’ve designed this program to help you execute and take action at times that are convenient for you, to spend less time spinning your wheels and more creating a website that works for you.
“SEO converts better and costs less than any of my other marketing channels.”
With two kids and a business, I’m always looking for what will bring me the most bang for my buck. Right now, that’s SEO.
Since joining Attract & Activate, people who find me organically are more likely to be my ideal clients, and several people have found me through Google and enrolled in my program within 7 days of the first touch on my website. It feels like an invitation instead of a sales push, which is great!
I doubled my website traffic in basically a month, and I’ve seen a 6400% increase in clicks to my website.
Everybody needs to take Attract & Activate because it doesn’t make sense to rely on social alone to grow your business. You don’t control it in the same way you can with Google. Meg offers a really manageable amount of information that touches on everything you need to get ideal clients and customers from Google.”
“Meg turned SEO into understandable, actionable steps so I can actually see how my community will find me.”
SEO has always felt like a scary mystery to me. I didn’t understand what it meant, how it applied to me but I knew it was important to help me be found on Google. I spoke with many SEO experts in the past and while I understood the concept, I had no idea how to implement it to help my particular business.
Meg was the first SEO expert who took the concept of SEO and turned it into understandable and actionable steps so I can actually see how my community will find me. Working with her helped me to finally connect the dots between where I am and how to be found by my ideal clients.
“After 12 years in business, I finally understand SEO and feel like I can do this myself!”
The way Meg teaches is so clear! She talks about SEO in a way that’s straightforward and insightful, without being too technical.
She’s changed the way I think about SEO and for the first time in 12 years of business, I finally understand SEO & feel like I can actually do this myself!
“I knew SEO was important, but nobody ever explained it clearly until I met Meg.”
I cannot tell you how brilliant Attract & Activate is!
I knew SEO was important to communicate my thoughts & get found by design clients, but didn’t know what to write because I didn’t know how to interpret the charts and numbers.
Meg has helped them make sense and I’m so excited that I know exactly what to do next!
“Since I joined Attract & Activate, my website traffic has doubled!”
Meg’s feedback is so helpful, because when you are so deep in your own business, it can be hard to think like a customer who doesn’t know as much as you. Meg brings that perspective and really helps you speak their language.
The live group calls are so helpful – I was surprised how much I learned from other business owners in the community, the questions they asked, and the advice Meg gave them.
Take it from someone who buys a lot of programs and then ends up not finishing them… this one is worth the money.
“Using writing & data to turn my dream into a real, functioning business!”
Writing isn’t a problem for me, but I didn’t always know what my customers/readers were looking for.
Instincts are great, but when they are accompanied by data and analysis, you turn a dream into a real, functioning business.
Attract & Activate has given me an understanding of my customers and how I can serve them better…without the late nights or random networking events.
Here’s what we’ll cover:
February 2023
Goal: Understand your ideal client and benchmark your current SEO progress
- Understand how SEO works in your industry and set your benchmarks
- Discover which keywords your website is already ranking for
- Empathize with your ideal client’s perspective and research the way they talk about problems you can solve for them
- Set up your analytics & conversion tracking tools (so you can track your increased traffic, leads & sales)
March 2023
Goal: Update key pages of your website to get a quick win boost for both traffic and leads
- Complete your preliminary keyword research for key pages of your website
- Re-consider the structure of your website in order to boost top pages’ authority
- Update 2-3 key pages of your website (like your Homepage & About page) to make it easy for solution-aware people to easily find you & buy your products, book your services, join your programs or subscribe to your email list
- Attend coaching calls — bring your key pages to discuss ways to make them more search friendly and conversion-optimized
- Submit your Homepage and About page updates for feedback to make sure you’ve got everything dialed in
April 2023
Goal: Optimize & improve your existing marketing assets
- Optimize resources you’ve already created (like product pages, older blog posts, case studies, and images) to make the most of what you’ve got before creating anything new
- Learn to track new keyword positions and clicks so you know exactly what your traffic is searching for, what they’re seeing first when they land on your website, and how they behave when they get there
- Understand how both traffic and authority move through your entire website, and how to emphasize specific resources to attract Google’s attention
- Attend coaching calls — bring your search data + on-site updates to discuss ways to amplify + repurpose what you’ve already got
- Submit your page updates for feedback to make sure you’re making every positive change you can to turn your content from “meh” to “yes”
- Watch as your authority, visibility and revenue from organic leads grow steadily over time… while the time you spend promoting your business goes down.
May 2023
Goal: Create a strategic, keyword-driven plan for new content creation
- Identify long-tail keywords to target specific pain points and aspirations
- Create a strategic content plan to make sure every new blog post, podcast and/or YouTube video has a deliberate purpose
- Learn how to stack and inter-link new and existing content to maximize
- Attend coaching calls — bring your content plan and your marketing measurement data to brainstorm & crowdsource ways to boost ranking and fill any subject gaps
- Submit your new content drafts for feedback to make sure you’re structuring them to maximize your target keywords and climb the Google search results quickly
Summer 2023
Goal: Get feedback and support as you implement your content plan
- You’ll have the option to extend your membership for $249/quarter
- Continue your access to the community, coaching calls and content so we can keep growing your business together through SEO (you might just become addicted to how good it feels.)
Your time inside Attract & Activate will look something like this…
Show up for our live trainings & bring your questions to our live Q&A calls →
All training & Q&A calls will be recorded and shared for easy rewatching
Tap into the Attract & Activate Community to get support between live sessions →
Submit up to 2 piece of content every month for video review
Live training schedule
All calls on Wednesday at 10am PDT/1pm EDT/5pm GMT
- February 8 (Kick-off call)
- February 15
- March 1
- March 15
- March 29
- April 12
- April 26
- May 10
- May 24
- June 6 (Wrap-up/next steps)
Live Q&A calls held between training calls (2/22, 3/8, 3/22, 4/5, 4/19, 5/3, 5/17)
Harsh, but true: temporary content
creates temporary results.
Let’s craft content that lasts for the long-haul, takes work off your plate,
and positions you for the sale inside Attract & Activate →
Live group coaching
Group support & accountability- Access to the Attract & Activate live trainings
- Live Q&A coaching calls for customized feedback about how this works for your business
- 2x/mo video feedback on your homework or website updates
- Accountability & SEO support in the Circle community
- Payment plan available at checkout: $375/mo for 4 months
VIP 1:1 experience
Done-with-you strategy session- The VIP package includes everything from the Group coaching package, PLUS:
- We’ll do your keyword research for you and create a 3-month website update plan!
- One-hour 1:1 Strategy session with a Love At First Search team member
- Done-for-you 3 month SEO Roadmap
- Live trainings, Q&A calls, video feedback + community support
- Payment plan: $625/mo for 4 months
Your SEO-tisfaction is 100% guaranteed
(have we taken the pun too far?)
This isn’t one of those courses or programs that you join with good intentions…
Only to watch it gather dust in your downloads folder because it was too complex, too boring, or too short on support.
My promise to you?
I’ll teach you only what you need to know to get in action and get results.
And if you get stuck, you have regular access to feedback from real humans (including me!) and answers to your questions every step of the way.
If you can show that you’ve done your homework for the 6 core modules and you still aren’t happy with the level of training and support you’ve received to grow your business with SEO, then just email us within 30 days of your purchase and we’ll refund your investment in full.
“Whenever I look at my search data now, I feel like Russell Crowe in A Beautiful Mind.”
Before Attract & Activate, I wasn’t even ranking for my job title: Interior Design Copywriter. Now, I’m ranking for 17 different variations of phrases people might use to find someone like me.
Meg translates a complicated topic into plain English that just makes it so simple and easy to execute. I get it now. And if I don’t, Meg is there to answer questions and save me from getting stuck in the weeds.
Whenever I look at my search data now, I feel like Russell Crowe in A Beautiful Mind. It’s magical. It’s all there and Meg showed me how to set it up. I feel so confident in developing an SEO strategy for myself, and for my copywriting clients too.
“People are actually finding me on Google and hiring me!”
I’ve always been able to get plenty of search traffic — writing about sex means plenty of people are looking — but I couldn’t get those people to buy my products or hire me for coaching.
During A&A, I adjusted how I talk about my services and changed the way I promote my products … and now the people who are finding me on Google aren’t reading and leaving, they’re actually hiring me!
You + Attract & Activate just might be soulmates if you’re…
Stalling with your marketing
There are so many ways you could market your business — so many, in fact, that you’re totally paralyzed and not doing anything at all.
If you’re busy with clients or just want a simple plan to get found that will pay off for you now and into the future, choose Attract & Activate and I’ll show you the way.
Overwhelmed + doing all the things with your marketing
The Marketing Hamster Wheel of Doom™️ is a ride you don’t have to be on.
Let me show you how to focus your marketing strategy around content that grows your authority, visibility, and helps you get found by the best people to hire you. (You’re gonna love how much shorter your to-do list is about to get.)
Brand new to SEO
Attract & Activate walks you gently through every stage of getting set up to rock your SEO (with plenty of jokes and puns along the way).
I’m known for making SEO feel easy even for technophobes — and with access to step-by-step video tutorials plus plenty of support (from real people, including me!) if you get stuck, the only thing you’ll wonder is why you didn’t get started sooner.
Tried SEO but kinda hated it or didn’t see results
Did you lose your will to live the last time you took a peek at Google’s Keyword Planner tool? Or maybe you thought SEO was all about writing lame-o articles that deliver zero value to your audience?
Good news: that is not how we do things around here. The way I approach SEO is all about using your website and your content to cultivate real relationships with the people you serve. It feels awesome and it works.
Ready to get found + grow your own business with SEO
Although the core principles I teach in Attract & Activate will work for most businesses, this program is a perfect fit for anyone who sells their services or expertise online: service providers, consultants, coaches, freelancers, agencies and the like.
If you know what you offer and who you help, Attract & Activate will help you get in front of the right people without having to be everywhere all at once.
Want to use this skill to help your clients + get paid to do it
Several Attract & Activate students joined the program to boost their digital marketing chops and begin offering SEO services to their clients.
Web designers, marketing and brand consultants, copywriters and more… if you want to add SEO to your wheelhouse and charge higher rates to reflect your new skills, Attract & Activate will give you the goods.
Have questions? Don’t Google it (yet)
These might be the answers you’ve been searching for…
So… how does this program work?
Attract & Activate is a hybrid group-coaching & membership program that exists to help you reach and convert your ideal customers through the power of SEO.
We’ll spend four months in total working together inside the program.
We’ll teach live trainings about how to make the most of your SEO, then you can submit your work for feedback before moving onto the next step.
You’ll bring your metrics and results to the live calls, where we’ll interpret your results together and really dial in your system.
After those initial posts have been published, Google will start to notice, and you can come to workshops to review your progress with my feedback in your Google Search Console to figure out what’s working that you can amplify.
When your 4 months is up, you will have the option to renew your membership to Attract & Activate for an additional fee. Many members have decided to stay on after the initial 4 months to deepen their strategy, expand their marketing system, and continue developing content that builds in value over time.
Will a real person look at my work and give me feedback?
I’m a very busy and important person. Is this right for me?
Attract & Activate is designed to work for business owners who have finite time. You’re keeping your business running, serving your existing clients, and quite possibly also trying to have a life (which might feel out of reach sometimes).
My goal is for you to be able to work through the program and execute it in 2 hours a week or less, plus a little extra time to attend the coaching calls when you need help with planning or feedback.
The really exciting thing about Attract & Activate is that as the assets you create compound in value over time, the amount of time you need to spend marketing your business will go down.
There’s a beautiful handover that happens, typically part-way through the program, where you realize that your website and content is beginning to do the heavy lifting of finding and converting ideal customers for you… which means you won’t have to work so hard to make it happen.
So if you’re short on time, this is one of the best investments you can make.
But I thought I had to wait aaaaages for SEO to get results, and I’m impatient…
It’s true that SEO won’t give you overnight results — but nothing can. It generally takes a couple of months for your SEO efforts to gain momentum, and they will continue compounding from there while we finetune your approach inside the program.
In the meantime, you’ll learn how to promote and get eyes on your content now — and how to make sure that the time you spend on social media ultimately serves your strategy for booking your ideal clients and getting paid (instead of pointing at the air in an Instagram Reel and hoping it all works out).
What stage or type of business will this program work for?
At a minimum, you should know who your ideal client is and what paid offer you want to sell for them. Other than that, Attract & Activate works for business owners at any level.
Although the core principles I teach in Attract & Activate will work for most businesses, this program is designed for people who sell their services or expertise online: service providers, consultants, coaches, freelancers, agencies and the like.
Several web designers, marketing and brand consultants, copywriters and other service providers have also joined the program to boost their digital marketing chops and begin offering SEO services to their clients.
Technology is my nemesis and numbers bore me. Should I still join?
I provide you with step by step training and only the information you need to move forward. I even give you a template you can customize in 10 minutes to put all of your rmetrics in one place, so you’ll only have to look in one place to see what’s working.
Most people are pleasantly surprised at how exciting it feels to know your metrics and how to use them to your advantage. That’s exactly what I guide you through inside Attract & Activate.
I don’t like writing articles. Will this program make me want to cry?
And if you love video, Module 5 has dedicated lessons that show you how to turn your gameplan into a video-based strategy instead.
How is this different to other programs or resources about SEO?
No, but seriously: most SEO is based on a list of tactics and strategies that feel totally impersonal and boring. Attract & Activate is different because it treats you and your customers like the real people you are.
Step by step, I’ll show you how to leverage SEO to nurture people towards buying from you in a way that feels really good, showcases your expertise, and most importantly, dramatically reduces and simplifies your marketing time.
We’re also doing so much more here than helping you get found. The content people create in Attract & Activate has helped them book their dream clients, get press features, and solidify their place as a leader in their niche… without having to be everywhere at once.
What if I’m not happy with my purchase?
Attract & Activate comes with a 30-day money-back guarantee. If you complete and submit the work from the 6 core Attract & Activate training modules, get my feedback, and aren’t happy with the program, then let me know within the first 30 days and I’ll refund your money.
To be clear, this refund does not cover you for buyer’s remorse or change of mind. Please don’t join this program if you’re not ready to commit to doing the work. When you show up, I’ll be here to support you each step of the way!
Which is superior: Parks & Recreation or The Office?
Do I have to choose? Be prepared for plentiful GIFs from both during our time together. In fact, my mission is to take your SEO prowess from this…
to this:
I like what I see. Can you remind me what I’ll get when I join?
Sure! Join Attract & Activate for…
MONTH 1: Instant access to the 6 core Attract & Activate training modules, with access to Meg and the A&A team for personal feedback on your gameplan
MONTHS 2-5: Tap into the support within to the Attract & Activate Community, including monthly planning, strategy and review workshops, plus the option to submit up to one piece of content for review each week
BONUS 1:“Free Leads on Autopilot” Mini Training
BONUS 2: Widen Your Web with Authority & Backlink
If this page was a feature film called SEO Actually,
this is the part where I’d say:
“I’m just a girl, standing in front of the internet,
asking you to stop wasting time on your marketing.”
(Or is that line from Notting Hill? I can never remember.)
When you choose Attract & Activate, you get to rewrite
your love story with your customers:
💔 One where you don’t have to be John Cusack, standing outside your customers’ windows with a boombox at 120% volume to get their attention (#creepy)…
💔 Or Bridget Jones, crying on your couch in your pajamas, while All By Myself plays in the background…
💔 Or a Pretty Woman who shapeshifts into someone you’re not because you’ve been told it’s the only way to fit in and win…
Attract & Activate is about getting to be more of you — and showcasing your smarts to the people who need you.
You don’t need a lot of time.
You can watch and execute the entire program in just a couple of hours a week.
You don’t need to be everywhere.
Because you’ll be investing in content that positions you as the obvious choice for years to come — and learning strategies to get more people finding your awesome ideas while Google does its thing.
And you don’t need many people to find you before you can start counting your wins…
Because for every person who’s Googling hot garbage like how to “get rich quick” or “lose 30 pounds in 3 days”… there’s another real person who’s searching for the expert answers and real-talk insights only you can provide.
… And isn’t it time you got acquainted?