Blog | Love at First Search

How to build trust with content marketing & convert clients from SEO

Vanessa is a nonfiction book coach. She helps her clients with much more than the logistics of how to get their books published. She also helps her clients overcome the fear of not being enough of an expert to be a published author. Vanessa couldn't find keywords...

SEO for Podcasts: How to optimize your show notes

Yesterday I had two clients who produce podcasts — one podcast about building tiny houses and another about mindset for business owners — ask me how to integrate the podcast (specifically, the show notes) into their SEO strategy. They’d both listened to Neil Patel’s...

9 self compassion tips to help your business

Sometimes, the endless to-do list of being an entrepreneur can be exhausting. No matter how much I do, I feel like I'm missing something major. No matter how many things I tick off my list, there will be a full list the following day. My tasks feel like a rain cloud...

7 Steps to Repurpose Content for Social Media

One of the things that I hear the most often when I first start talking to people about their marketing is: "Man, I wish I had more time to spend on my SEO. But between my facebook group and my LinkedIn pod and the Instagram stories, I run out of time. And I know I...

Why I abandoned my Facebook group (and my delightful alternative)

Back in 2017, when I was trying to establish my expertise around SEO, I opened a free Facebook group. And it was awesome! I did weekly Facebook lives every Wednesday. I got regular questions from ideal clients about how to make SEO work for them. I shared free...

4 SEO Tools to brainstorm new blog topic ideas

Whether you're a prolific content creating machine or you're just getting started blogging, there will come a time when you experience what I call "the blinking cursor of doom": when you know you should write something new but can't come up with any brilliant ideas....

30+ Free SEO Tools for Keyword Research, Backlinks, Analytics & More

If you want to boost your SEO but don't want to spend big bucks on tons of fancy, overwhelming & expensive SEO tools, I have GREAT news. In this post, I've rounded up more than 30 SEO tools that can help you get started with SEO for FREE! (Many of them are a...

Habit formation to consistently create new blogs, videos & podcasts

For the past four years, I've set the same New Year's resolution to read more books. In 2018. I epically failed; according to Goodreads, I only read two books for the entire year. 😬 In 2019, I read 14 books. In 2020, I started to get really serious about it...

How to create content effectively (steal my 8-step process)

One of the biggest challenges I've had in my 8 years of business is trying to find time to plan and create content! I know how important it is — I've seen the results of how blogging & podcasting has brought leads & subscribers into my own business and into...

8 Squarespace SEO Tips You can implement today!

If your website is on Squarespace, chances are that you love that you get a gorgeous website with minimal coding that integrates well with everything. What's not to love about that? Welllll maybe Squarespace SEO. SEO on Squarespace isn't bad, or even difficult ... it...