You’re a web designer and maybe you’ve heard through the grapevine that SEO is great for small biz websites… but you’re not really sure what it is or how it can help. Or you’ve tried to learn it, but wish you could just outsource SEO to a...
If you’re working on SEO for your business, you’ve probably heard a lot of phrases that have been thrown around – like “keyword difficulty” or “search volume” And as you’re doing your own keyword research, I bet...
How much traffic do you really need? So let’s talk for a hot sec about business models and traffic, and do some math. Let’s say you want to make $20K: If you’re running a 1:1 services-based business — we’ll use a photographer as an example — and your...
So we’ve talked a lot about how you can optimize your blog posts, but if you’re an e-commerce business, blog posts may not necessarily be the most lucrative aspect of your website for your customer experience. Instead, you’re probably focusing on getting your...
If you go into a furniture store looking for a couch, you probably wouldn’t just go home with the first couch you see when you walk through the door. You’re most likely going to look around at couches that are made from different materials, that are...
Getting to a website page and getting a 404 error message is so annoying. No one likes to deal with broken links – and we ESPECIALLY don’t want them on our OWN website. Not only does it make for an annoying user experience, it can also kinda tell Google...
Learning how to use the Yoast SEO Plugin can be super helpful when you’re new to SEO. It does a great job of walking users through SEO best practices and every time you complete one of these tasks, you get a little green light saying that you’re doing a great...
Picture this scenario: You’re in the mood to make a dessert, so you take out your handy dandy cookbook and use the tabs of the cookbook to flip right to the desserts section. You find a few recipes that sound yummy. In this scenario, the dessert tab is a...
With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
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