3 Reasons Web Designers Should Outsource SEO Strategy

3 Reasons Web Designers Should Outsource SEO Strategy

You’re a web designer and maybe you’ve heard through the grapevine that SEO is great for small biz websites… but you’re not really sure what it is or how it can help. Or you’ve tried to learn it, but wish you could just outsource SEO to a...
How Much Traffic Does Your Website Need?

How Much Traffic Does Your Website Need?

How much traffic do you really need? So let’s talk for a hot sec about business models and traffic, and do some math. Let’s say you want to make $20K: If you’re running a 1:1 services-based business — we’ll use a photographer as an example — and your...
E-commerce SEO: How to Optimize Product Pages

E-commerce SEO: How to Optimize Product Pages

So we’ve talked a lot about how you can optimize your blog posts, but if you’re an e-commerce business, blog posts may not necessarily be the most lucrative aspect of your website for your customer experience. Instead, you’re probably focusing on getting your...
How Many SEO Keywords Should You Focus On per Page?

How Many SEO Keywords Should You Focus On per Page?

If you go into a furniture store looking for a couch, you probably wouldn’t just go home with the first couch you see when you walk through the door. You’re most likely going to look around at couches that are made from different materials, that are...
Broken Links 101 | How to Fix Broken Links on Your Website

Broken Links 101 | How to Fix Broken Links on Your Website

Getting to a website page and getting a 404 error message is so annoying. No one likes to deal with broken links – and we ESPECIALLY don’t want them on our OWN website. Not only does it make for an annoying user experience, it can also kinda tell Google...
Debunking the Yoast Plugin: it’s a SEO Tool, Not a Strategy

Debunking the Yoast Plugin: it’s a SEO Tool, Not a Strategy

Learning how to use the Yoast SEO Plugin can be super helpful when you’re new to SEO. It does a great job of walking users through SEO best practices and every time you complete one of these tasks, you get a little green light saying that you’re doing a great...
Organize Your Website for SEO Using Categories and Tags

Organize Your Website for SEO Using Categories and Tags

Picture this scenario: You’re in the mood to make a dessert, so you take out your handy dandy cookbook and use the tabs of the cookbook to flip right to the desserts section. You find a few recipes that sound yummy. In this scenario, the dessert tab is a...
Spring Cleaning: How to Clean Up Your Website

Spring Cleaning: How to Clean Up Your Website

With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...