In 2023, things started getting weird. Some of my clients who had been long successful with ranking #1 in specific search results started seeing a drop in traffic. Some of it was from zero-click search — AI summaries that answered the query. But there didn’t...
For most experts i work with, your homepage is the most important page on your website. It’s the place where you explain what you do, orient potential clients to your services. In short, the purpose of your website is to tell the reader who you are, who it’s for, and...
For most of my career as an SEO strategist, claiming expertise was straightforward: find the keyword phrase, optimize the page, get the backlinks, rank. Love At First Search showed up in the top 10 for “feminist SEO consultant,” “SEO for...
There are two layers to declaring your entities on your website. The first layer is your copy — the Entity Signal Statements in your footer, your homepage, your about page, your framework pages. Because you’re on your website, they’re visible to both humans and AI …...
There’s an essential sentence on your website that most humans ignore — but AI will read every single time it visits your site. Arguably the most important statement your website can make …and it’s not your headline or your origin story or your framework...
When most of my clients come to me, they have incredible copy. Some of them hired expensive conversion copywriters to optimize every stage of their funnel. Others took copywriting courses, learning to write in their client’s voices. Many ran voice-of-customer...
I searched my own name in AI and half my work was missing. Last summer, I did something every business owner should do but many avoid: I ego-surfed across every AI tool I could find. Google? Check. ChatGPT? Yep. Perplexity? Sure, why not. And that’s when I...
Think about every crime procedural you’ve ever watched. Somewhere in the precinct, there’s a corkboard covered in photos, names, locations, organizations — all connected by strings. The detective walks in, surveys the board, and immediately understands who...
Deanna Beaton had built the foundation to show up in AI search.. She’d mapped her semantic clusters: body image, movement, and intuitive eating. She understood hub-and-spoke architecture. She’d a methodology, the Elite Everyday Athlete Framework, with three...
There’s a reason I teach Signal live every six months instead of selling self-paced videos: The industry moves fast enough that I’d need to constantly update. No joke: In a May training, I included the Google Rich Results Test as a validation tool, and a...
If you’ve ever hesitated before uploading a client workbook, a proprietary framework, or a course transcript into ChatGPT or Claude, you’re not alone. The fear goes something like this: If I paste my methodology into an AI chat, the model is going to learn...
