In 2023, things started getting weird. Some of my clients who had been long successful with ranking #1 in specific search results started seeing a drop in traffic. Some of it was from zero-click search — AI summaries that answered the query. But there didn’t...
Here’s the question I ask clients before we touch their website: xIf you could only be found for one thing — and that one thing would fill your pipeline with perfect clients — what would it be? Not everything you’re capable of. Not every service you’ve ever provided....
Imagine you’re starting a radio station. Where would you start? Choosing a building? Building an antenna? Advertising your new project? Mapping how far your signal can reach? Probably not. Before you worry about how far your signal travels, you need to decide...
If you’ve got an audio-only podcast, you’ve probably already dismissed YouTube as “not for me” — no video, no point, right? I know I did, for a while anyway. When Jessica & I launched Aggressively Human, she didn’t want to do any...
It’s happened to my clients more often than I’d like to admit: They come to me because they’re not getting any traction or leads from search, I ask about their content marketing strategy, and they say, “I have over a hundred podcasts on the topic, yet nobody can find...
“God, this makes me so glad that I never learned SEO because those rules sound awful. This GEO stuff makes so much more sense to me.” – One of my Signal members said that during a live training session, and I laughed and understood completely — some of...
If you’ve spent any time in a marketing Facebook group in the last year, you’ve watched three acronyms show up like they’re new. SEO. AEO. GEO. Everybody’s suddenly got a framework, a webinar, a “here’s what you’re...
Originally published in January 2020, last updated July 2026 I work on SEO strategies with a lot of podcasters, and one of the topics that repeatedly comes up is how to get your podcast show notes to rank in Google search results.That’s also why I developed the...
Originally published in June 2021, last updated in July 2026 Here’s something that’s stayed true since 2021 even as almost everything else about SEO changed underneath it: podcasts are one of the few places where old-school keyword matching still works the...
Originally published in June 2021, last updated in July 2026 Five years ago, I had two clients who produce podcasts — one podcast about building tiny houses and another about mindset for business owners — ask me how to integrate the podcast (specifically, the show...
For most experts i work with, your homepage is the most important page on your website. It’s the place where you explain what you do, orient potential clients to your services. In short, the purpose of your website is to tell the reader who you are, who it’s for, and...
