Blog | Love at First Search

Rank Math vs. Yoast: Why you should dump your old SEO plugin

When I first built this website in 2013, I installed the Yoast SEO plug-in. The little that I knew about SEO was from my job as a marketing director for an architecture & interior design firm, and that website had used Yoast, so I went with what was familiar. I...

How to Set up & Use the Yoast SEO Plug-in

When I tell people that I am an SEO consultant, one of the most common responses that I get is people saying, "Oh, SEO! I have that on my website, it's the thing with the green lights, right?" And that's when I know that those people have the Yoast SEO plugin...

Google Search Console: How to find your best performing keywords

As a business owner, the best five words that you can hear in your business are: I found you on Google. There's nothing more satisfying than knowing that somebody out there is searching for the services or products that you provide, and they go to Google and they find...

Revive your content graveyard: How to breath new SEO life into old blog posts

Chances are, if you’ve had a website for a while and have been doing any sort of content creation (blogging, podcast shownotes, etc), you’re already ranking for old blog posts on Google for something … but it might not necessarily what you expect! (I once had a yoga...

Is WordPress REALLY the best website platform for SEO?

One of the questions that I get the most often when it comes to SEO — and honestly one of the myths that I have to debunk the most — is whether or not your website has to be on WordPress for Google to want to share it. It makes sense that people think that...

keywords everywhere: a low-cost keyword research tool for google & youtube

As a content creator, you probably have tons of ideas for what you could be writing about: questions your clients are asking you, myths about your industry, things they need to figure out before they can work with you. BUT as a busy entrepreneur, you don't have time...

The Ultimate SEO Checklist for Writing Blog Posts that Google Loves

You've spent hours and hours writing blog posts, recording podcasts, and shooting videos to promote your business. Don't you want that content to get found easily in Google searches? Today I'm going to share an SEO Checklist for you to walk through how to write...

Image SEO: 5 ways to optimize your photos to rank in Google Images

If you're a photographer, artist, graphic or web designer, stylist, interior designer, or anybody with a visual brand, you probably have a boatload of graphics to share your work. But aside from Instagram -- what's the best way to make sure that your images are...

Turn your amazing podcasts & videos into SEO gold with cornerstone guides

I work with a lot of podcasters & YouTubers — people who create regular, reliable content. They come to me because they’re tired: “I show up every week (sometimes multiple times a week) and while I’m seeing a rise in downloads & subscribers ... I can’t seem to...

A 5-minute guide to Keyword Research: know your audience’s searches

You have a fabulous new idea for a blog post (or podcast or video) that you think your audience would loooooove.And in addition to sharing it with your existing audience on social media and by email, you also want this content to help you get found by a new people,...