You have a fabulous new idea for a blog post (or podcast or video) that you think your audience would loooooove. Beyond sharing it with your existing audience on social media and by email, you also want this content to help you get found by a new people, ideally...
Creating content isn’t necessarily about having the best idea or the best brainstorming – it’s about figuring out a formula that works for you. It’s about taking the inputs that you’re already familiar with, putting them into a formula,...
If you own a yoga or dance studio or offer in-person personal training, exercise, or fitness classes, getting foot traffic into your studio is crucial to the success of your business. But how do you reach people who may not already know about your business? Local SEO....
You’re a web designer and maybe you’ve heard through the grapevine that SEO is great for small biz websites… but you’re not really sure what it is or how it can help. Or you’ve tried to learn it, but wish you could just outsource SEO to a...
If you’re working on SEO for your business, you’ve probably heard a lot of phrases that have been thrown around – like “keyword difficulty” or “search volume” And as you’re doing your own keyword research, I bet...
How much traffic do you really need? So let’s talk for a hot sec about business models and traffic, and do some math. Let’s say you want to make $20K: If you’re running a 1:1 services-based business — we’ll use a photographer as an example — and your...
So we’ve talked a lot about how you can optimize your blog posts, but if you’re an e-commerce business, blog posts may not necessarily be the most lucrative aspect of your website for your customer experience. Instead, you’re probably focusing on getting your...
If you go into a furniture store looking for a couch, you probably wouldn’t just go home with the first couch you see when you walk through the door. You’re most likely going to look around at couches that are made from different materials, that are...
Getting to a website page and getting a 404 error message is so annoying. No one likes to deal with broken links – and we ESPECIALLY don’t want them on our OWN website. Not only does it make for an annoying user experience, it can also kinda tell Google...
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