As a business owner, the best five words that you can hear in your business are: I found you on Google. There’s nothing more satisfying than knowing that somebody out there is searching for the services or products that you provide, and they go to Google and...
Learning how to use the Yoast SEO Plugin can be super helpful when you’re new to SEO. It does a great job of walking users through SEO best practices and every time you complete one of these tasks, you get a little green light saying that you’re doing a great...
Picture this scenario: You’re in the mood to make a dessert, so you take out your handy dandy cookbook and use the tabs of the cookbook to flip right to the desserts section. You find a few recipes that sound yummy. In this scenario, the dessert tab is a...
With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
How long ago did you set up your website? Have you made any edits to its structure since you created it? Did you just set it up based on what you saw other people doing? A lot of people don’t put too much thought into the menus on their website because it just...
You’ve created some really amazing blog posts, but your pages are just not getting the traffic they deserve. Have you looked at your internal links? Internal linking can be super helpful in boosting your page traffic – and it’s easy to get done! what...
So 2022 rolls arond – and I realize that it’s officially been one year since I launched my YouTube channel! In January of 2021, I decided to start doing weekly videos to help small businesses and entrepreneurs get found on Google. I released 76 videos (I...
Your homepage is a huge representation of yourself – and it’a also the most visited page on your website – so making sure it stands out and gets the right information across to your visitors should be the number one goal when figuring out what to put...
Getting to a website and bouncing around from tab to tab trying to understand where everything is located is the worst. And, this confuses Google – and won’t get you the traffic you deserve! Setting up the pages of your website in ways that will tell...
In October, I released 30 videos in 30 days for my annual SEOctober event. I posted these short videos on YouTube and for the first time since starting SEOctober, I decided to crosspost them on IGTV. These two platforms ended up behaving very differently though...
