How much traffic do you really need?

How much traffic do you really need?

Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was already getting from her blogs. Then as I was looking at her site, a pop-up jumped out to me. “Get...
SEO for podcasts

SEO for podcasts

Yesterday I had two clients who produce podcasts — one podcast about building tiny houses and another about mindset for business owners — ask me how to integrate the podcast (specifically, the show notes) into their SEO strategy. They’d both listened to Neil Patel’s...
4 SEO Questions to Ask Before You Write a Single Word

4 SEO Questions to Ask Before You Write a Single Word

Before you write thousands of characters and invest hours into your next blog post (or podcast recording or video shoot) to promote your business, ask yourself these 4 questions to get clear about how that content can get found on Google and turn your readers into...
The Ultimate Guide to Writing SEO-Friendly Blog Posts

The Ultimate Guide to Writing SEO-Friendly Blog Posts

You’ve spent hours and hours writing blog posts, recording podcasts, and shooting videos to promote your business. Don’t you want that content to get found easily in Google searches? Today I’m going to walk through how to write SEO-friendly blog...

How to know what your audience is searching for

You have a fabulous new idea for a blog post (or podcast or video) that you think your audience would loooooove. And in addition to sharing it with your existing audience on social media and by email, you also want this content to help you get found by a new people,...
Carrie Bradshaw’s guide to Google Analytics site metrics

Carrie Bradshaw’s guide to Google Analytics site metrics

Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers into customers! Every website has superpowers. But like Clark Kent, sometimes we don’t know the...
Will External Links Help or Hurt Your Site’s SEO?

Will External Links Help or Hurt Your Site’s SEO?

Should you link to other websites from your page? What about including a resources page on your site? How does it impact your SEO? I recently got a marvelous question from Kim, a doula in Portland, OR and a member of my SEO Action Heroes group: “Would you suggest...