Last week, I met with my in-person mastermind … and due to the social distancing for coronavirus, instead of meeting at our local library, we connected via Zoom to discuss how our marketing efforts have shifted. The biggest shift came for Andrea, a hair salon...
I work on SEO strategies with a lot of podcasters, and one of the topics that repeatedly comes up is how to get your podcast show notes to rank in Google search results. And one of the hottest questions is whether to add a transcript to their podcast show notes, and...
Last month I ran my SEOctober challenge, and as I was chatting with people about how to get their products & services showing up in Google search, I heard a lot of resistance from new business owners. “All my products are on Etsy. Do I really need a website...
Have you ever heard of the Baader-Meinhof phenomenon? It’s that feeling that you see/hear something new, then it shows up evvvvvverywhere. That’s what’s been going on for me this summer. I decided to take a month without social media, which I then...
“I’m about to launch my new website, and I have some blog posts ready to go. Would it be better for my SEO to publish these all at once, or drip them out over time? Does it matter?” This is a question I get asked at least monthly, and instead of sharing my stock...
Yesterday I had two clients who produce podcasts — one podcast about building tiny houses and another about mindset for business owners — ask me how to integrate the podcast (specifically, the show notes) into their SEO strategy. They’d both listened to Neil Patel’s...
