Publish or drip: How should I share my content on a new site?

Publish or drip: How should I share my content on a new site?

“I’m about to launch my new website, and I have some blog posts ready to go. Would it be better for my SEO to publish these all at once, or drip them out over time? Does it matter?” This is a question I get asked at least monthly, and instead of sharing my stock...
SEO for podcasts

SEO for podcasts

Yesterday I had two clients who produce podcasts — one podcast about building tiny houses and another about mindset for business owners — ask me how to integrate the podcast (specifically, the show notes) into their SEO strategy. They’d both listened to Neil Patel’s...
4 SEO Questions to Ask Before You Write a Single Word

4 SEO Questions to Ask Before You Write a Single Word

Before you write thousands of characters and invest hours into your next blog post (or podcast recording or video shoot) to promote your business, ask yourself these 4 questions to get clear about how that content can get found on Google and turn your readers into...
Changing your post name & URL? Set up a 301 redirect, stat!

Changing your post name & URL? Set up a 301 redirect, stat!

Want to know a quick, easy way to boost your SEO on old content? Refresh an old blog post from your archives to reflect new information, maybe even choose a better keyword, update the date when you publish, share it with your audience, and voila! Breathe new life...
Tough Love Letter to a Treasured Client

Tough Love Letter to a Treasured Client

I recently wrote this email to a client who was getting stuck in decision paralysis & needed a kick in the pants, care of what I call a “tough love letter.” I’ve removed all the details of her particular situation, but wanted to share the...