Have you ever been to a house you’ve never been to to before and felt right at home, enjoying the seamless flow from room to room? You know that if you opened that door on the right you’d find the bathroom you desperately needed and not the a coat closet. When you come out and your host calls, “I’m in the kitchen,” you know just where to find her. When we were house-hunting last spring, we found houses that just made sense … and also houses that made no sense at all! Bedrooms off the kitchen, showers across the house from bedrooms, doors to nowhere, closets in unexpected places, rooms with roof angles so extreme that the space is unusable. You want people to immediately feel at home on your website. You want it to be intuitive. You want it to make sense as people flow easily from page to page. Do you know how intuitive and easy your website flow is? Let’s find out.
Use Google Analytics to Understand Your Current User FlowYou can use Google Analytics to understand what’s happening now. Are people coming in through your front door (home page) or are they coming in through a back door, like a specific landing page? Do they come in, hang out for a while — read a blog post, check out your About page, see how they can work with you — or do they leave? Where are they spending time? If you don’t know, it’s time to find out. Here’s how to find out how people are moving through your site:
- Log in to your Google Analytics account (Don’t have it set up? Watch this video to get started.)
- Select the Reporting Tab
- On the left sidebar, scroll to Audience, then choose the last option: Users Flow
- You’ll see a chart like this: