Recent when I was scrolling around the internet, I saw this picture: 

I was a bit shocked. In my experience, kangaroos looked more like 10x bunnies with sweet faces and less like The Rock. You know, like this:

So I did what any normal person would do: I took to the Googles and went down a rabbit kangaroo hole. (Eeew not like that!)

It started easy. “How tall are kangaroos?” The average red kangaroo stands approximately 1.5 m (4.9 ft) tall in upright posture. The largest confirmed kangaroo was 2.1 m (6.9 ft) tall and weighed 91 kg (201 lb).

And what about that first kangaroo I’d seen the photo of? How tall was he? Roger grew to be 6 feet 7 inches (2 m) and over 200 pounds (91 kg).

That’s right, his name is Roger. And he’s actually a red kangaroo, a species which lives in more rural areas and is generally more aggressive than the “Eastern gray kangaroo,” which is what I’m used to seeing.

Somehow that one picture sent me down an exploration of different kangaroo species and habitats and behaviors and even a couple videos of kangaroos running into sliding glass doors and baby joeys jumping into sacks … and then I looked at the clock and about 12 minutes had gone by.

Why am I telling you about my 12-minute kangaroo info binge? (Besides a little bit of shame, and also wanting to share my newfound knowledge?)

Because I want the visitors to YOUR website to have that kind of experience. I want them to search for one question, find the answer right away, and then go deep into your website gaining a better understanding of your entire industry.

How to boost your visitor time on page & shrink your bounce rate

So how can you replicate the Kangaroo Experience? Here’s the 3-step process:

1 | Find your most popular posts

Log in to your Analytics and go to the Behavior report, then go to Site Content / Landing Pages.

This will show you a list of the pages where people are entering your site.

2 | Check out that bounce rate

So the left column has the URL of your posts. The second column (sessions) tells you how many people have entered your site on that page in the time period you’ve selected. Then that 5th column is “bounce rate” — that’s the % of people who only click on ONE PAGE of your website, then leave:

Typically, a lower bounce rate is better (except for sales pages, we want to keep people on those until they pay us!), so find a post that has higher sessions and higher bounce rates.

3 | Update your best post with internal links

Now head to your site and read the top 1-3 posts that people are finding. Chances are you’ve written something relevant that you can link to in the body of those posts. (And hey, as long as you’re updating your post, make sure your keyword is in these 7 places in the post. See what I did there? I casually included a link to another relevant post on my site (aka an “internal link”). It’s that easy.)

If you pepper a few internal links into your best posts, that will help keep people on your website longer (which you can track in the “average session duration” column), decrease your bounce rate, and help your readers to trust you faster and want to subscribe to your email list.

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What’s your “business kangaroo” that helps new people discover you and feel like they want to learn more?