In 2023, things started getting weird. Some of my clients who had been long successful with ranking #1 in specific search results started seeing a drop in traffic. Some of it was from zero-click search — AI summaries that answered the query. But there didn't seem to...
The Expert Homepage covers the three jobs your homepage now has to do — for humans, search crawlers, and AI systems — plus a structural outline for expert-led service businesses.
Expertise is the E in the BEACON Framework: what AI actually means by it, why ranking #1 no longer proves it, and why depth within a category is now the signal that gets you recommended.
Schema markup is a structured code methodology for declaring brand entities directly to AI systems — the technical layer of the Entity Declaration, part of the Brand Entity component of the BEACON Framework, developed by Meg Casebolt of Love at First Search.
The Entity Signal Statement is a named methodology coined by Meg Casebolt of Love at First Search for declaring brand entities in AI-era search. It is one of four steps in the Entity Declaration, part of the Brand Entity component of the BEACON Framework.
The copywriting frameworks that made you a better marketer (PAS, AIDA, StoryBrand) made you invisible to AI. Here’s how to become visible again.
Think about every crime procedural you've ever watched. Somewhere in the precinct, there's a corkboard covered in photos, names, locations, organizations — all connected by strings. The detective walks in, surveys the board, and immediately understands who matters,...
Deanna Beaton had built the foundation to show up in AI search.. She'd mapped her semantic clusters: body image, movement, and intuitive eating. She understood hub-and-spoke architecture. She’d a methodology, the Elite Everyday Athlete Framework, with three named...
There's a reason I teach Signal live every six months instead of selling self-paced videos: The industry moves fast enough that I’d need to constantly update. No joke: In a May training, I included the Google Rich Results Test as a validation tool, and a week...
If you've ever hesitated before uploading a client workbook, a proprietary framework, or a course transcript into ChatGPT or Claude, you're not alone. The fear goes something like this: If I paste my methodology into an AI chat, the model is going to learn it. And...