Why I Destroyed My Boring Branding

Why I Destroyed My Boring Branding

For the past few months, I’ve felt stuck, even though I was doing everything right. I followed the “here’s how to grow your business with blogging” formula to the letter. I’ve been: blogging bi-weekly, choosing great headlines (verified by the Headline Analyzer)...
How to Focus on Work When Unstable Politics Make it Feel Pointless

How to Focus on Work When Unstable Politics Make it Feel Pointless

I’m going to be brutally honest with you today. I’m really struggling to work on my business lately; the politics happening in our country are swirling around my head in a numbing, distracting way. While I am focused on existing client projects (because those...
Creativity: The way I share my soul with the world

Creativity: The way I share my soul with the world

You guys, sorry for the big lapse … but I’ll admit it: I totally burned out on blogging. I’ve never been great at being consistent in my writing, because I have limited hours of childcare and I tend to prioritize client work during that time, so...
A Picture is Worth … (The Importance of Visual Content)

A Picture is Worth … (The Importance of Visual Content)

We all know how important blogging is: it improves your SEO, positions you as an expert, and keeps you at the top of your client’s minds. We also all know how time-consuming and energy-draining blogging can be: coming up with ideas, editing, proofing,...
Website design is like building a house

Website design is like building a house

Before launching Casebolt Creative, I worked at an architecture firm. I learned a lot about building science and structural design, and recently realized that building a house is very similar to designing a website. In the same way that a house is more than...