I searched my own name in AI and half my work was missing. Last summer, I did something every business owner should do but many avoid: I ego-surfed across every AI tool I could find. Google? Check. ChatGPT? Yep. Perplexity? Sure, why not. And that’s when I...
You can’t just say something once. Not if you want to be found by people who don’t already know your name. Not if you want search engines to understand what you’re actually about. And especially not if you want AI systems to cite you as a source...
And when they do, they become the source, not you. Within the first ten minutes of a workshop I was leading, two different people, unprompted, said almost the exact same thing: “I don’t love the idea of AI crawling my site and using all my content.”...
During a recent onboarding conversation, a client asked me a perfectly reasonable question: “So when do I get my keyword list?” It was a great question, the question the whole industry trained people to ask. Two years ago I would have explained that that...
There’s a website I think about sometimes. It belongs to a coach who booked a discovery call — sharp, experienced, genuinely good at what she does. Her website was incredible: beautiful headshots, clean palette, memorable headline, strong value prop. As her...
The AI tools your clients use aren’t all working the same way. Understanding the difference changes how you show up in all of them. If you’ve ever noticed that ChatGPT gives you a confident, synthesized answer while Perplexity gives you a list of sources —...
