Filling your yoga classes, personal training appointments, or fitness studio workshops just got easier.

Spend less time posting on social media or passing out flyers … and more time helping your clients get healthier.

Getting clients for your fitness business is harder than you expected.

You’re hanging up flyers about free intro classes, sharing your business cards at the grocery store, and spending hours making Instagram reels … but still you only get a trickle of new leads interested in working with you. What gives?

Your clients are getting amazing results — improved strength, increased flexibility, better cardiovascular health and feeling confident in their bodies.

So why can’t new people find you so you can make ends meet?

Your people are looking for fitness services and classes … but they can’t find yours.

There are over 400,000 average monthly searches for fitness professionals in the United States:

  • 110,000 for “pilates near me”
  • 74,000 for “personal trainer near me”
  • 49,500 for “boxing gym near me”
  • 33,100 for “dance studios near me”
  • 60,500 for “yoga classes near me”
  • 18,100 for “climbing gym near me”
  • 18,100 for “crossfit near me”
  • 12,100 “exercise classes near me”

Heck, there’s even 9,900 people searching “GOAT YOGA near me” 🐐

In other words: you don’t have to go out and find your people.
You just need to tell Google where to send them.

Get new fitness & yoga clients … without breaking a sweat.

We’re going to use SEO (Search Engine Optimization) to harness the power of Google to get new clients finding you and booking your services … instead of you always pursuing them.
(Unless that’s part of their marathon training plan.)

course logo: local seo for fitness and yoga websites

an online, self-paced course that helps wellness professionals like you fill your in-person fitness classes and training appointments.

Bring your website. Leave with a full roster of appointments and classes packed with new students.

(What it doesn’t require: free class vouchers, online video series, Facebook ads, or burpees.)

Ditch the website stress. Find your SE-Om.

Local SEO for fitness & yoga websites will show you how to set up your Google Business Profile and website to bring new fitness clients right to your studio and fill your classes.

It isn’t a long theoretical overview … it’s a detailed course specifically for fitness professionals that takes less than an hour to watch in full. Here’s what we cover:

What is SEO?

How search engines find, categorize & display your business information to searchers, in Google Maps & search results

google maps

Get found in the Local Pack on Google Maps using your Google Business Profile


Tapping into the actual vocabulary of your audience when they’re interacting with Google

website updates

Setting up every page & post on your website to make them Google-friendly

user experience

What should people do once they find your website? How can you get them into your classes & calendar?


Show Google that you’re an expert by gaining valuable links from other relevant sites around the internet.

Payment plan available: $100/mo for 3 months

Meet your SEO teachers

Connie Holen

Connie Holen

Web Designer, Certified Mindbody Business Consultant, and Founder of Pixality

At Pixality, we design search engine optimized Squarespace websites that are easily found, are easy to update, and give your customers an amazing experience with your brand—both online and in the studio.

Connie specializes in helping fitness, wellness and yoga studio owners turn technology overwhelm into practical projects so they can grow their businesses with less stress.

Meg Casebolt

Meg Casebolt

SEO Specialist, Certified Yoga Teacher and Founder of Love At First Search

At Love At First Search, we help online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.

Meg completed her RYT-200 yoga teacher training in 2013, so she understands firsthand how hard it can be to get butts in seats toes on mats, and wants to get your fitness business on the map (literally).

Who this is for →

  • Personal trainers providing 1:1 training to individuals
  • Yoga & pilates studio owners wanting to fill your teacher’s classes
  • Fitness professionals offering standalone classes in local studios or public spaces

This isn’t for you if →

  • You want to run your business totally online (ie. you’re building a virtual-only studio)
  • You don’t have a website or don’t have a website that’s working for you at all (hint: Pixality can help you with this!)
  • You don’t want to learn SEO, you just want a detailed report of exactly what to do (hint: Love At First Search does this)

Get your mat on the map

People in your town want to work out with you. Use your website to get found by fitness clients while you sleep.

So ask yourself…
Do you want to keep teaching to half-empty classes, doing free trials in the park, and “connecting with potential leads in FB groups” (aka indulging the social scroll)?

When your potential customers can find your website, you can spend more time training & teaching … and less time recording Instagram Reels.