Spring Cleaning: How to Clean Up Your Website

Spring Cleaning: How to Clean Up Your Website

With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
how do i know if my marketing is working?

how do i know if my marketing is working?

“How the heck do I know if what I’m doing to market my business is even working?!” – many, many people who come to me when they’re looking for help. This is a super common question I hear all the time when people are trying to understand...
Why I abandoned my Facebook group (and my delightful alternative)

Why I abandoned my Facebook group (and my delightful alternative)

Back in 2017, when I was trying to establish my expertise around SEO, I opened a free Facebook group. And it was awesome! I did weekly Facebook lives every Wednesday. I got regular questions from ideal clients about how to make SEO work for them. I shared free...
11 marketing tactics your successful business doesn’t need

11 marketing tactics your successful business doesn’t need

I recently heard an episode of Amy Porterfield’s podcast where the guest said, “As soon as you can afford to, put five dollars a day on an ad. As soon as you can do that, five dollars a day is all you need to start putting your engagement content in front...