With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
“How the heck do I know if what I’m doing to market my business is even working?!” – many, many people who come to me when they’re looking for help. This is a super common question I hear all the time when people are trying to understand...
I have a confession – I accidentally took the entire summer off posting on social media. Literally, 100 days – oops! 100 days off social media might be unthinkable for you if social is a key component of your marketing strategy… but it is possible, I...
Figuring out where that sweet spot is where you can create value for your brand and get clients to see and appreciate that value can be tough – but that’s what we’re here to talk about. I spoke with Leah Neaderthal of Smart Gets Paid to find out her...
Back in 2017, when I was trying to establish my expertise around SEO, I opened a free Facebook group. And it was awesome! I did weekly Facebook lives every Wednesday. I got regular questions from ideal clients about how to make SEO work for them. I shared free...
I recently heard an episode of Amy Porterfield’s podcast where the guest said, “As soon as you can afford to, put five dollars a day on an ad. As soon as you can do that, five dollars a day is all you need to start putting your engagement content in front...
