“How the heck do I know if what I’m doing to market my business is even working?!” – many, many people who come to me when they’re looking for help. This is a super common question I hear all the time when people are trying to understand...
I have a confession – I accidentally took the entire summer off posting on social media. Literally, 100 days – oops! 100 days off social media might be unthinkable for you if social is a key component of your marketing strategy… but it is possible, I...
Back in 2017, when I was trying to establish my expertise around SEO, I opened a free Facebook group. And it was awesome! I did weekly Facebook lives every Wednesday. I got regular questions from ideal clients about how to make SEO work for them. I shared free...
I recently heard an episode of Amy Porterfield’s podcast where the guest said, “As soon as you can afford to, put five dollars a day on an ad. As soon as you can do that, five dollars a day is all you need to start putting your engagement content in front...
Back in August, my friend Ashley told me about “Small Changes September,” a daily livestream challenge she was doing. I joked, “Maybe I should do S-E-October!” And as soon as the words were out of my mouth, I realized it wasn’t a joke, it was a fabulous idea. “Oh...
No matter how long you’ve been in business, at some point you’ve probably found yourself wondering: “WTF is SEO? And how can it help my business?” Mostly because people who talk about SEO seem like they’re TRYING to be confusing,...
