I accidentally took 100 days off social media – and here’s what happened

I have a confession – I accidentally took the entire summer off posting on social media. Literally, 100 days – oops! 100 days off social media might be unthinkable for you if social is a key component of your marketing strategy… but it is possible, I...

Why I abandoned my Facebook group (and my delightful alternative)

Back in 2017, when I was trying to establish my expertise around SEO, I opened a free Facebook group. And it was awesome! I did weekly Facebook lives every Wednesday. I got regular questions from ideal clients about how to make SEO work for them. I shared free...

11 marketing tactics your successful business doesn’t need

I recently heard an episode of Amy Porterfield’s podcast where the guest said, “As soon as you can afford to, put five dollars a day on an ad. As soon as you can do that, five dollars a day is all you need to start putting your engagement content in front...

SEOctober: How a 24-video challenge earned 753 new subscribers + $1,512 in 1 month

Back in August, my friend Ashley told me about “Small Changes September,” a daily livestream challenge she was doing. I joked, “Maybe I should do S-E-October!” And as soon as the words were out of my mouth, I realized it wasn’t a joke, it was a fabulous idea. “Oh...

WTF is SEO? How can it help my business?

No matter how long you’ve been in business, at some point you’ve probably found yourself wondering: “WTF is SEO? And how can it help my business?” Mostly because people who talk about SEO seem like they’re TRYING to be confusing,...

If You Build It With an SEO Plan, They Will Come

It’s easy to get caught up in our own field of dreams. We have an amazing idea. We’ll build a website. People will materialize out of the cornfields of the digital world and buy from us. Sounds like heaven, but here’s a reality check: You can have...