Back in August, my friend Ashley told me about “Small Changes September,” a daily livestream challenge she was doing. I joked, “Maybe I should do S-E-October!” And as...
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do you really need an email list? email marketing may not be it
Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was...
Be the Boss with a CTA on Every Page
You’ve used Google Analytics to see how people move through your site. You’ve started creating a website user flow to get people where you want them. Now you want to...
Make it Easy to Sign Up: 5 tools I recommend
I know the feeling: You want readers to sign up for your mailing list, but can't understand the difference between the popular tools that are supposed to make the...
Is your opt-in a bully or a doormat?
Have you ever gone to visit a new site, started reading an interesting blog post, then been disrupted by a pop-up box that lands right over the text you’re reading,...