Do you ever feel like your opt-in isn't bringing in enough leads? Maybe it isn't playing nice with your readers. Learn how to flirt your way into subscribers.

Have you ever gone to visit a new site, started reading an interesting blog post, then been disrupted by a pop-up box that lands right over the text you’re reading, begging you to opt-in to their e-mail list, and you can’t figure out how to X out of the box?
(This happens to me a lot on Pinterest links — I’m just trying to look at a before & after of furniture paint, and can’t see the image because a yellow blinking pop-up is asking me “SIGN UP FOR NEWS delivered to your inbox every 20 minutes!!!”) I consider this type of opt-in form a BULLY: it’s aggressive & obnoxious, and immediately turns you off.

On the other hand, have you ever found yourself on a fabulous site — it feels like the writer is your sister and she’s telling your story, and you read through every blog post, devouring her every word — but you can’t figure out how to hear more from her?
I consider this type of opt-in form a DOORMAT: it’s easy to walk right over the content without buying into a relationship.

There’s a fine line with e-mail sign-up boxes: too prominent and you’re seen as pushy & overbearing; too subtle and your readers don’t even realize that they CAN sign-up.

But there’s a better approach.


E-mail opt-in sign-up requests can be like flirting.

When somebody sees you across the room, if you like what you see, you can choose to make eye contact & give a little smile. Maybe they’ll smile back, and you can buy them a drink and start a conversation.
That’s all we’re trying to do with an opt-in: make eye contact, smile & start a conversation.
It’s not an immediate leap to “BUY MY PRODUCTS NOW.” It’s just a way to get yourself the business equivalent of a first date: an invitation into that person’s inbox.

So what are some ways that you can “flirt” your way into a reader’s inbox, without seeming overbearing OR withdrawn?

Make opt-in locations part of your website design, so it flows with your message.
Megan Flatt's opt-in box
Megan designed her webpage with her e-mail opt-in to be front & center. It’s literally the first thing you see when the page opens.

Use language that appeals to your audience. Stay on brand and have some fun!
Lacy Boggs' opt-in box
Lacy’s business branding is based on the concept of a detective agency, so her opt-in draws your attention with the fun headline from “Mission: Impossible.”

Give the people what they want!
Tiny Signs Online opt-in box
Tiny Signs Online is a website for parents who want to teach sign language to their babies. The opt-in box very clearly gives the parents a primer of what is in store for that.


Looking for other tips to make your opt-in boxes more desireable? If you’re trying to grow your list, but your opt-in isn’t converting, find out why:

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