Back in August, my friend Ashley told me about “Small Changes September,” a daily livestream challenge she was doing. I joked, “Maybe I should do S-E-October!” And as soon as the words were out of my mouth, I realized it wasn’t a joke, it was a fabulous idea. “Oh...
Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was already getting from her blogs. Then as I was looking at her site, a pop-up jumped out to me. “Get...
You’ve used Google Analytics to see how people move through your site. You’ve started creating a website user flow to get people where you want them. Now you want to get them to take action. Don’t make your readers wonder what they should do. Every page should have a...
Have you ever gone to visit a new site, started reading an interesting blog post, then been disrupted by a pop-up box that lands right over the text you’re reading, begging you to opt-in to their e-mail list, and you can’t figure out how to X out of the box? (This...
