Earlier this month during one of my Attract & Activate sessions, I and the group of online entrepreneurs I was working with took a look at our Google Search Console dashboards and we realized that if we don’t actually put it on the calendar and dedicate the time to looking at or dashboards, it’s just not going to happen.
So we got together and shared our GSC dashboards via Zoom, and one of the coolest things to come of this session was that I actually found a new content idea by using Keywords Everywhere in conjunction with Google Search Console. By putting these two tools together, you can really optimize your online content and potentially even discover some new content opportunities!
Understanding the Google Search Console Performance Report
Let’s take a look at the different items we can see in our Google Search Console Performance Report:
- Total clicks: the number of people who visit your website from Google
- Total impressions: the number of people who see your website in their search results, but may not necessarily click on your website
- Average CTR (click-through rate) = clicks divided by impressions (in simpler terms, this is just the number of people who saw you and actually clicked through)
- Average position: the average position for your entire site for all the keywords that you rank for
Now, I don’t really think that the average click-through rate and the average position for your entire website matter that much, so don’t be put off by these numbers.
Looking at specific keywords in Google Search Console
The part where this gets really interesting is actually looking at those keywords…
So when people search for “love at first search,” 63% of them click on my website because I show up in position number one. A little bit further down this list is where it gets even more interesting because these searches are from people who don’t necessarily know me. Instead of searching for “Love At First Search” or “Meg Casebolt”, they’re searching for things like, “Squarespace SEO tips” and “Keywords Everywhere on YouTube.”
In this particular circumstance, there are very specific keywords about SEO that are showing up, but other times we may see less relevant searches for things that maybe I’ve mentioned in passing that have shown up in my content as well. So we can ignore those things that aren’t SEO specific, and instead focus on the keywords that are relevant to the types of people I’m trying to attract and the problems that I’m trying to solve for them.
Layering Keywords Everywhere with Google Search Console for SEO
Remember how I mentioned at the beginning of this post how I found a new content idea by looking at my Google Search Console report? This is what I was talking about: the search term, “Keywords Everywhere YouTube” stood out to me here.
So you guys know that I love the Keywords Everywhere tool. I’ve done multiple YouTube tutorials about how to use it, how to install it, and how to use it on YouTube. But when I created that Keywords Everywhere for YouTube tutorial, I just rolled it into my full blog post about Keywords Everywhere – and I’m still ranking number 10 for it, even though it’s sort of buried on that page that wasn’t specifically about YouTube.
So when I saw that I was ranked number 10 for something that’s really low down on a page that’s not specifically focusing on that one topic, I decided to split that blog post into two posts: one all about Keywords Everywhere, and the other all about Keywords Everywhere, specifically for YouTube. My reason for doing this was to get that ranking up a bit higher!
So it’s been about six weeks since we pulled the Keywords Everywhere for YouTube information and put it onto its own blog post and we’re already starting to see a change in our Google Search Console performance.
Before we made this change, we were ranked number 10 for that search term, and since making the change, we’re now ranking 9.9 – which isn’t a huge difference, but that’s not the coolest part I wanted to share with you.
If we click on the search term, “Keywords Everywhere YouTube,” we can see that before we made this change, in mid-October, we were getting about two people who clicked through to that seventh page of search results. But as soon as we made that edit, we’re now getting up to six impressions a day, and I’m starting to also get some clicks too!
The reason why I’m doing better for this keyword is that I now have two pages that show up in the search results: I have my Keywords Everywhere for YouTube page and my Keywords Everywhere for Google page.
Rank higher for other keywords using Google Search Console
Now you may be asking, “What about other keywords? Are you ranking for just those terms, or anything else??
Since I created the new blog post, I’m also ranking for some new keywords which can inspire me to create new content around those topics.
For example, I’m now ranking for “how to find keywords for YouTube” which gives me the idea of creating a post explaining how to do keyword research for YouTube where I could include links to my Keywords Everywhere for YouTube and TubeBuddy and Google Trends posts and alllllll of the different tools I’ve talked about in my previous videos and blog posts. This could be a great opportunity to create a post that’s a little bit more general and links through to those specific topics.
By creating content that’s more specific and in a sense, “hyper-targets” the things that people are looking for, I’m starting to get more clicks and create more long-term traffic for these assets that I’m creating for my business.
Another thing I wanted to show you…
When I was looking at my performance report, I said to myself, “Wow, I’m doing quite well for this “Keywords Everywhere YouTube” search term. I wonder what other Keywords Everywhere keywords I have. I know – this is getting super meta but I promise to keep it as simple as possible.
Essentially what I’m doing is I’m creating a filter to see the things that people have searched for, that showed the “Keywords Everywhere” blog posts that I’ve created.
I took an extra step by turning on my Keywords Everywhere plugin and found that it’s worth creating more content about Keywords Everywhere because I only have one post and it’s ranking number 21 for that keyword.
There are about 60,000 people a month looking for it – that’s insane!
So I wanted to share with you what’s happening in my business and hopefully give you an idea of how you can use Keywords Everywhere on top of your Google Search Console to see what keywords you’re ranking for, how many people are looking for that term, and how competitive that keyword is to know if it’s worth optimizing.