For a long time, I told all my clients to start their email marketing using MailChimp, and I had my own email marketing set up there too. I mean, it’s free! Why pay for an email marketing service when you get one for free, amirite? #frugalentrepreneur But as my list started growing, I realized that I needed to move from MailChimp to ConvertKit … because even though MailChimp was a steal? It wasn’t satisfying the needs of my growing business.
I’m about to gush about ConvertKit for 500+ words; if you want to check it out for yourself, you can get your own 14-day free trial here. (That’s an affiliate link, meaning if you click then buy, I receive a small commission; as you can tell from the praise below, I use and love ConvertKit, which is why I’m a proud affiliate.)
Here are some of the reasons I switched:
ConvertKit doesn’t penalize me for my popularity
For fear of sounding like Glinda in Wicked: “When it comes to popular: I know about popular!”
I love providing value through blog posts, and I encourage my readers to join my e-mail list, not just by giving value through e-mail, but also by sharing free downloadable files related to specific topics (known as “content upgrades” in the email marketing biz).
Every time I wrote a post with a content upgrade in MailChimp, I’d have to create a new list for it. And when somebody signed up to download that freebie their e-mail list would be added as a new subscriber … even when they were subscribed to another list for a different purpose!
In other words: Mailchimp double (or triple, or quadruple) -counted my subscribers. And even though it looked like I was getting close to their 2000-subscriber limit for a free account … about ⅓ of those subscribers were counted at least twice.
So I was being penalized — and close to being charged — for providing information that people wanted!
But now in ConvertKit? I’m encouraged to deliver that value. Instead of adding subscribers to different lists, I just have ONE list. When one of my existing subscribers wants a freebie, they get assigned a tag, and when I look at my list, I can see at a glance how many of my incentives a subscriber has requested.
Seva makes it easy to share & deliver content
Those freebie downloads I was talking about? I made them when I was on MailChimp, but damn. Theywere a pain in the ass to set up. I had to store them somewhere (my website, dropbox, Amazon AWS), then create a whole series of forms within MailChimp to link to them when someone subscribed to that specific list.
In Seva: I just create a new form and attach the freebie PDF as an attachment to the confirmation email. Easy peasy.
I also love how easy it is to write emails in ConvertKit, because the platform is focused on delivering value through content, not making the e-mail pretty. MailChimp has a bunch of different templates that allows you to add in headers, images, etc … which was kind of a fun treat, until I discovered that including images in your e-mail makes them more likely to be seen as Spam.
Therefore, ConvertKit has much better deliverability rankings than MailChimp.
ConvertKit makes automation a breeze
As my email list grew, I wanted to onboard my subscribers by sharing some of my previous content, so that they were able to learn from previous emails instead of starting with me with my regular email broadcasts.
Guys, I openly admit that I’m a nerd. I love technology & can easily learn new software.
But MailChimp’s automation process was so confusing that I actually hired someone else to do it for me instead of setting it up myself.
But with ConvertKit, setting up a sequence is as easy as writing a series of emails. And when the sequence is ready, I connect it to a form (where people sign up) and voila! It’s ready to go.
ConvertKit’s workflow connects together seamlessly
When I come up with the idea for a new blog post + content upgrade, I can put the whole thing together in about two hours. I design the content upgrade (that’s the most time-consuming part, because I’m a perfectionist #designsnob), write a few follow-up emails in a sequence, create a new form that includes the PDF attachment and connects to the sequence, and select it in a dropdown from my ConvertKit app in my WordPress account.
Seriously, the whole process fits together almost instantaneously, like when Forrest & Jenny meet the first time.
Check out ConvertKit yourself!
(Note: This is an affiliate link, because I use and clearly LOVE the software.)