Megan Flatt’s book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, comes out today, and she’s here to give us the inside scoop on it!
If you’ve listened to any of our podcast episodes with Megan Flatt, you know that one of her main goals in her work is to help entrepreneurs do less, BETTER.
Megan (she/her) is on a mission to make entrepreneurship easier. She’s the founder of Focus Sessions and the author of Focused: Reclaim your time, ditch overwhelm and do less, better. Outside of work,she is obsessed with lattes, Post-it notes and romance novels. Catch up with her at focus-sessions.com or letscollective.co or @focussessions
In this week’s podcast episode, we talk about how you can be more intentional about the way you use your time and the things you’re putting on your calendar. Her book is all about not needing more time, but needing more FOCUS. Megan goes through various topics you’ll be able to read about in her book, and she also delves into her book-writing process.
Give this episode a listen if you’re struggling with productivity and want to learn how to be more impactful with your work.
- Learn more about Focus Sessions
- Get her book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better
- Let’s Collective
Read the full transcript
Megan Flatt 0:00
I equate it a lot to like a healthy lifestyle, right? You know, if you eat a burger or you eat a Twinkie, or whatever it’s like it’s all part of a healthy, well rounded diet, but like you can’t do it all the time. And that’s the same with like having dedicated focus time to do the work that is most impactful, most impactful to you as a person most impactful to your family, most impactful to your clients in the world.
Meg Casebolt 0:25
You’re listening to social slowdown, a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. Social media is a double edged sword. It’s a wonderful way to stay connected. But it also can feel like an addictive obligation. And it’s even more complex for businesses, your audience might be right there, but you’ve got to fight with algorithms to maybe be seen by them. So whether you want to abandon social media altogether, or you just want to take a month off, it’s possible to have a thriving business without being dependent on social media. This podcast is all about finding creative, sustainable ways to engage with your audience without needing to lipsync send to cold DMS, run ads or be available 24/7. Let’s get started. Hello, everyone, and welcome to the social slowdown podcast. I am thrilled to have my friend Megan flat back for the fourth time, fifth time on the pod. welcome Megan.
Megan Flatt 1:23
Oh my gosh, thank you so much for having me. Clearly, I love to talk to you. We were just chatting offline. And I was like, we should just record everything we ever say. Because we have a lot we have a lot to say.
Meg Casebolt 1:33
I don’t know if people really want to listen to everything. But I’m here today I invited you back to talk about the new book that you have coming out, in part because I’m listed in the acknowledgments as being somebody who also likes to read a dragon Shapeshifter romances with you.
Megan Flatt 1:52
Exactly. I mean, you know, we could go right there that I feel like this book would not have been possible without you so publicly to your audience, thank you so much for all you did, internally and externally to help me get this book in the world. And if that’s my first bit of advice to anyone listening, like get you a business bestie who will support you and when you’re frustrated when you don’t think you can do it, celebrate your wins. And I mean, literally line edit your your book for you. It’s pretty impressive.
Meg Casebolt 2:25
Book. Thank you. It was my pleasure, especially because what’s really interesting about you and I is that because we’re both avid readers, and we love to write, like we first connected over writing when we were writing fiction. And then you shifted your attention in January to say I’m gonna go write this nonfiction book for my business. But you took that same energy. So y’all, if you listen to the episode that we put out in December about NaNoWriMo, we talked about like the process of putting aside time to write your book. And Megan took that energy that she had for her fiction novel. And she went, Okay, now it’s time to write a nonfiction book. And six months later, it’s ready to come out, which is like, incredible to me, that you were able, I mean, a lot of it you’d been talking about for years and years and years. It wasn’t like you were starting from scratch. But that that energy of like, how do I find the time and the space and the focus to sit down and write like, how many pages did the book end up being over? 100?
Megan Flatt 3:23
It’s 238 pages. In once it’s in book format. It’s 200. Like it’s a real book.
Meg Casebolt 3:29
Yeah, I guess I’ve only seen it as a Google but Google Docs, Google docs are eight and a half by 11. Whereas the print copy is six by nine. So it’s gonna Yeah, and once you put like, the worksheets and things into it, yeah, that’s true. So talk to me about the process of writing the book.
Megan Flatt 3:46
Right? Well, the book, you know, and we talked, we’ve talked about what I do on the podcast before, but I’m a business consultant. And I help people, you know, do their most important work and scale their businesses without burning out. And so I think the quick backstory that people have probably heard before, but is that that I found myself being my own worst client, you know, I was I was telling, I was telling my clients to scale without burning out and I was burning out. And I was burning the candle at both ends. I was doing too much. I was trying to do all the things I was, you know, not carving out time for anything. Like I was just, it was just all the time doing all the things and I, you know, I have two kids and, you know, I’m active in my community and all of these other things, and it was just like 24 hours a day, I was doing the, the thing, right, and I burned out and that was really when I shifted my business to when we launched focus sessions. And the focus sessions are these virtual co working dedicated time that you can show up for to work in these 90 minute sprints because I knew that worked. I’d been doing it with My clients for years, I’ve been doing it for myself. And I knew that when we carved out dedicated time to work on what I now call our most important work, when you carved out time to do that, then everything else started to fall into place. And I had lost sight of that. I mean, like, let’s be real, there was a global pandemic, there was, you know, lots of stuff going on in the world, like, I’ll give myself a little grace around it, you have
Meg Casebolt 5:24
children, one of whom just broke his arm, like real life happens, you know,
Megan Flatt 5:29
life happens, exactly, real life happens. And when you’re not able to carve out focus time, you’re not doing anything wrong, you know, it’s kind of like it, I equate it a lot to like, a healthy lifestyle, right? Like if you, you know, if you eat a burger, or you eat a Twinkie, or whatever, it’s like, it’s fine. It’s all part of a, it’s all part of a healthy, well rounded diet, but like, you can’t do it all the time. And that’s the same with like, having dedicated focus time to do the work that is most impactful, most impactful to you, as a person most impactful to your family, most impactful to your clients in the world, right. And we get away from that, just like when our when we start getting takeout too often and skipping meals, like just like when that happens, sometimes we just need that reset. And again, we’re not a bad person. We’re not like failing at everything. It’s like, okay, wait, I just need a reset. I need some vegetables. And, and that was kind of what what happened for me to like, I did write this book and get it out really fast. But I actually started it back in 2021. So in 2021, I was going with the concept, I actually went through Alexander Franzen’s tiny book course, in the fall of 2021. And a lot of the recommendation in that was one of the ways to write a book is to pull together things you’ve already written. So that was where I started. So I started going in with old blog posts, and newsletters and things that that I had already written over, you know, a decade of doing this research of doing this work of talking about these concepts. And I started pulling them into a document. And I got to about 10,000 words, and then put it on the shelf. And I actually think it was probably NaNoWriMo in 2021, that derailed me from my nonfiction book, because I think I started that I think I started it in October of 2021. And then it kind of sat on the shelf, and it was a team member of mine, Sarah, who also this book absolutely would not have happened without Sara, it was kind of Sara, through all of 2022 was just kept saying, like, what about the book? What are we doing with the book, you know, again, someone to kind of, and I was like, I don’t know, doesn’t everyone know this stuff? Who’s gonna read this, like, all of those impostor syndrome, things came up. And then I just really decided towards the end of 2022, I just said, like, Okay, we’re gonna make this happen. And I know how to how to make this happen, because I’ve been talking about it for 10 plus years, and I’ve built an entire business around it for the last two, I just need carved out focus time. And, and I don’t want to say it was easy, but like, that’s what I did. Once I carved out the time on my schedule, I was able to pull it together in less than six months.
Meg Casebolt 8:18
You know, I think a lot of it is also like the intention to complete, you know, like, I, you know, because I tell you all the time, like, I have a business book coming out in two months. And I’ve had to tell people, I’m writing a business book, it’s going to be ready in July. Well, look, it’s available for pre order, like I had to push the external accountability, the book, so that way, I would take the internal intention. Seriously, exactly. If I don’t tell people like here is my due date. If I don’t have Amazon saying to be like, you have to have it in by this date to sell it on this date, then like, I would just put it on a shelf and put it off inevitably. Yes, inevitably, whatever the word is that I’m looking for, you know, like it would just keep getting pushed to the backburner pushed to the backburner. And I think a lot of us, we have so many competing priorities, and like so many fires, that we’re always putting out that it can be hard to take the things that are paying us decent money, and say, let me put aside some time from my client work from my social media from the things that I feel like I need to be doing in order to invest that time in something that, like, isn’t going to pay off potentially as quickly.
Megan Flatt 9:34
Right? Well, and I also think, like, yes, and one of my big one of my big things is do less better. And I’ve said that for the last 10 years and this kind of idea that it’s not just about doing less, it’s not just about cutting things out, but like being like you said, being more intentional with the things we’re putting on our calendar. And so I think that like yes, there is a level of I have to be willing to or you have to be or whoever is, it’s like okay, I want to do this thing, whatever that is, whether it’s the book, whether it’s a new course, whether it’s, you know, something in your community, what, you know, whatever it is, it’s like, okay, I want to do this thing like, yes, you have to this the saying like to say yes to something, you have to say no to something else. It’s like, yes, you have to put it aside. But I also think there’s this piece and we see this, go around on, you know, the meme, go around on social media, you know, every once in a while where it’s like your jar, and it’s putting the rocks into the jar, you know, there’s like a professor standing at the front of the classroom doing this example. And one of the things that I see entrepreneurs do, myself included, is that we start we have this jar, and the jar is your available time. And we start filling it with little pebbles and sand. Because that’s the, that’s the replying to the email. That’s the, you know, sending medium posts, social media, social media, scrolling, Doom, scrolling, sending out the weekly newsletter, maybe even client work, you know, maybe a bigger Pebble is like the client work, but you put and what I was doing, and what I did for all of 2022 is I had this big rock that of write a book that I wanted to fit into the jar, but I kept saying, Okay, let me put all the sand and the little rocks in the jar. And then if there’s room, I’ll put the big rock in, well, there was never room, there was never room for the big rock. But all I had to do is switch the order that I was putting things in. And I had to start with the empty jar and put the rock in first put the time to write the book in the jar first, then put the pebbles in, and they fit in around the cracks, and they filled in the gaps, then pour the sand in and the sand, all of that those little nagging tasks that we have to do those filled in the cracks. So again, the big thing I talk about in the book is it’s not about doing more. But I think that the order in which you fill your jar is your your I don’t feel like I don’t feel like I neglected a huge part of my life or a huge part of my business. I just reordered the way I was putting things into my schedule.
Meg Casebolt 12:13
I yeah, I think this is such a huge difference maker, because it’s so easy for us to get stuck in the smaller tasks. And one of the things that you have both shared as part of the framework of the business of focus sessions, and then also the the content within the focus book is that there are sort of these three buckets that you can work in, which is your deep work bucket, your planning bucket, and then your clear the deck bucket. And so y’all I’ve been to enough focused sessions, I can do this off the top of my head, deep work is what we’re talking about here, it’s the things that you need to be able to really zone in on them and spend that dedicated time because you don’t want to be interrupted. And then planning is another one of these silos or buckets, you know, or it’s like, you need to know what you’re doing. Because otherwise, you’re just going to pick up the the easiest kind of need to shorten your meal. And then there is also that time where you dedicate to clear the deck, which is sort of like, okay, what are all the little things that I do need to get done, not just in my business, but in my life. Like yesterday, I had to during my clear the next session, I was like, I need to update the immunization records for my kids to go to camp it needs to happen, it’s probably only going to take two minutes to download it from one portal and upload it to the camp portal. But like if I make that the first thing that I do on a Monday morning, and then it just ends up being these little tiny tasks all day long, and nothing big gets done, right? It’s
Megan Flatt 13:40
a rabbit hole. Exactly, exactly. So
Meg Casebolt 13:42
one of the things that I’ve learned from you is like putting putting the emphasis and planning in advance, okay, I have a bunch of little shit that I need to get. Like, when is that happening? Great. That’s happening Thursday from 12 to 1:30pm, I will get done all of the household paperwork tasks, and like order the kids pictures and get the you know, whatever it is sending the money to the school for the pizza parties at the end of the year, like all of that can be batched into one instead of like having it fit into these tiny little, these tiny little pockets that add up and take away the focus from oh, I need to go finish this client project I need to really spend time building this part of my website, I need to check in with my team like what are the things for me that are the deep work where I cannot be interrupted versus what are the like dusk deck clearing tasks of just like yeah, and you’re pouring I need to check things out.
Megan Flatt 14:38
Exactly. You’re putting that sand or those small little pebbles in the jar before you put the big rock in the jar. And you know so I think that is just that important distinction like yes, those things have to get done. You know, those things have to get done. But it’s just about intentionality. You know, I know you have you have young kids too. And one of my kids favorite books when they were little was the whole series, there was a whole series of them, but the if you give a mouse a cookie, and it was kind of this whole book of like, all the things that are going to happen, because you if you give the mouse a cookie, you know, he’s gonna want a glass of milk and then the glass of milk is going to spill and then all these things, and I like to think about and I think that’s the same for entrepreneurs, right? It’s like, we sit down and say, Oh, wait, I just need to send off these immunization records. So then you go to the doctor portal to download the immunization records, and you realize there’s Oh, there’s an outstanding bill. So let me double check my bank account and make sure I thought I paid that bill, let me make sure. And then you’re in the bank account. And then you realize, like, oh, wait, but I didn’t pay that bill. But I forgot to do this one. And then you go to your email to find that bill. And then you realize, and like, it’s two hours later, when even if thank you
Meg Casebolt 15:41
for the reminder that I have to pay my water bill this week.
Megan Flatt 15:45
But so so then all of a sudden, it’s two hours later, and that time that maybe you would set aside like, Oh, this is the time that I’m going to write my book, or this is the time I’m going to do that important thing. Now all of a sudden, you’re like clearing out your inbox, because you know, you got in there and you’re like, why are all these old things still in there? So. So it’s like that idea of like blocking out this container and getting really specific with what you’re doing inside that container. And if if what you’re doing inside that container is, this is the time when I’m managing all of these household things that need to be done, or this is the time that I’m setting aside to reply to all of these emails, then that’s fine. Again, those things have to get done. I’m not suggesting that you don’t do them. It’s just being more intentional with how you’re using your time,
Meg Casebolt 16:26
and being more intentional about how you want to use your time. Exactly. Um, you know, one of the things that I love about the system that you’ve always run is like you start from what is the Northstar? Right is the biggest impact that I can be making? What is the overarching goal and purpose of everything that I’m doing, versus starting from what are the tasks that need to get done today. And so you sort of have a trickle down approach to all of it, which is start from the purpose, and then the impact, and then the goals and you know, like, it takes a bit more time to build the strategy that way. But when I do planning with you, and then I go to sit down and get work done, I’m like, I know exactly what I need to be doing. And when I turn on my brain, it can zone in so much faster, because I’m not also going oh, but what about this, like long list of other things that I know need to get done. I know what I’m going to get those done too. And I know my best times of day like I work really well in the morning, and then a little bit after lunch. And then I do my clear the decks at the end of the day when my brain is fried, right. Like I know what the spacing is. And the timing is for me, because I’ve spent so much time listening to you tell me to pay attention to listening.
Megan Flatt 17:34
Right? I had this epiphany just earlier in the week too, because I’m kind of still straddling two businesses, I’ve got focus sessions, and then I and then my consulting businesses under let’s collective and I just had this epiphany the other day that the tagline for let’s Collective is we make entrepreneurship easier. And I kind of had this moment the other day, I’m like, Oh, wait, that’s that’s the umbrella. That’s everything, because that’s what focus sessions is to it’s, it’s I want to help you make entrepreneurship easier. And, and I think that when you are clear on the impact that you want to make, and again, at different points, I think the impact shifts, I like to think of the impact is about a year to 18 months, maybe less, maybe nine months, maybe some more to 18 months, it’s like over the next 18 months, this is the impact that I want to make. And that impact could be on your clients, that could be a message that you want to get out into the world. But it could also be on your family, or an amount of revenue that you want to make or where you know, or the impact might be. Like I’m having this little mini panic attack because my son, my eldest is about to finish his freshman year of high school. Oh, my gosh, oh, no. I’m just like, oh, my gosh, like, I have three, I have two summers left, I have three years. You know, like, I’m just, you know, and I, I know, I know, he’ll come back. I know, but but like, so the impact that I want to make this summer is really around, you know, spending time with my kids while they still want to spend time with me, you know, so that impact can shift. But when you start from there, so when I start from this is the impact that I want to have right now, then that serves as the filter. So do I want to go on a multi city traveling book tour? If that is the impact that I want to make? Not necessarily. So it starts to serve as a filter for how you, you know, like you said, when you sit down at your desk, it’s like, what should I be working on? It serves as that it serves as that filter to help you decide what what do I put into my jar first?
Meg Casebolt 19:39
Totally. And so what was the thought process behind like, this information needs to be in a book, because like I said, I’ve heard you talk about this for the better part of the last decade that we’ve been bred like, so why why a book format?
Megan Flatt 19:54
Yeah, so a couple of things and we’ll be I’ll be super transparent and super, you know, super open here. So the first thing and you and I’ve talked about this is I wanted to write a book. So part of me felt like I saw some I saw some friends of ours do it, I read, I’ve read every productivity book that’s out there some, write some by the biggest names in in the space and you know, some more, you know, self published things like that. And I just was like, You know what I want, I want my, I want my book on the shelf, I want my name out there. And also, like, I have a unique perspective. And I have a perspective, that’s, that’s not being shared in the way that I want to share it,
Meg Casebolt 20:34
what you’re seeing that you don’t have the same life expectations, the, you know, middle aged white man who’s already in a corporate career and has a wife at home to do all of his domestic tasks for him. That’s not how everyone lives.
Megan Flatt 20:48
Maybe. I mean, we’re, I think that’s, you know, I think that’s really important, because I definitely even even this week, as we’re getting ready for the book to, you know, officially come out, I’ve had those moments of like, what am I even doing, everyone has heard this before, but they haven’t. And everything that I write about is backed in science. So it’s not just a book filled with my opinions, everything is backed and research, everything is backed in, you know, 10, over 10 years of practical hands on, like, you just like you just gave the example like I give, I give the suggestions to my clients, I watched the outcomes, I watched the way it works for them, I take note of that. And that’s what, and I’ve done it myself, not only is this how I wrote the book, but like, this is how I’ve run my business. And so it’s really practical, tangible hands on information. But definitely there was a piece it was like, Okay, I want to write a book. And then the second piece was, we need entrepreneurs need a vehicle to talk about their, their work to talk about their products. And there’s a lot of different ways to do that, there’s a lot of different ways to do that. And I’ve chosen for now for this season, that the book was going to be a vehicle for me to get to talk about the work that I do to market my business. So you know, you can have a you can have a YouTube channel, you can, you know, be an influence her like you can, you know, there’s there’s all these different ways you can send out your marketing emails, maybe you want to speak, maybe you’re going to networking events, right, all these different ways that we talk about being able to market our business, they’re all vehicles, for us to talk about what we do. And when I say talk that might be written or, you know, to get the word out about what we do. And so so that is kind of the second reason for the book is to give me opportunities to come on podcasts like this and talk about the concepts in the book and talk about what I believe in as a as a service provider, as well. And I
Meg Casebolt 22:55
think also, you know, to your point of having different vehicles and different ways of sharing essentially the same information. Because you have this in a course you’ve talked about it on your blog like this, this has been publicly available information for a while. But putting it into a book, I think has two different benefits that we hadn’t really touched upon yet. One is the Amazon algorithm can work to your benefit. You know, people can come to find you, when they’re just looking for productivity books, or they’re looking at a different productivity book, and potentially yours can show up in the algorithm of, you know, this is related to what you’re talking about. And this might be a good fit for you, it can open you up to a new audience. And then when those people do, you know, look at the title, look at the cover, read the blurb like this is the order that people go and read the reviews, and they go, I want to give this a shot, then they have something in a specific order that they are following to have YouTube channel it’s like you kind of have to like the rabbit hole can go everywhere versus this is the the most succinct and organized way to consume this information at a very reasonable price point.
Megan Flatt 23:57
That’s that that’s exactly it. And I can’t remember who you were part of this conversation. I can’t remember when in what in what format we were having this conversation. But this the idea that like your blog is not necessarily the the the easiest way for your people to learn a concept. Because you jump you jump around, like that’s the nature of a blog, like right now you might be writing about the end of the school year, and then you’re writing about this, and then you’re talking about this topic, and then you’re talking about this topic. So the book was an opportunity. And like I said, I pulled together about 10,000 words, using old blog posts. And then I wrote, I wrote in the I think we got to about 40,000 words. And so I wrote in the rest, but but it was taking it was taking my I feel like the English language
Meg Casebolt 24:50
is failing right now. It was taking your existing frameworks and content. Yeah,
Megan Flatt 24:54
it was taking like what do I believe? And it was taking that framework and putting it in In order for people that they’re not, you’re not reading a blog post, like let’s say, let’s say the framework has 10 pieces for argument’s sake here, it’s like, oh, today’s blog post is about piece nine. And then next week’s blog post is about piece one. And then three months from now, I’m talking about piece two, right? Like, that’s not a cohesive way for people to learn, it’s fine, because they’re getting those little bits of information. But now by taking a book, by taking the book and putting them in order one through 10, people can read step one, which leads to step two, which leads to step three, which leads and it’s not quite that prescriptive. But but you know what I mean, it’s just a more, it’s a more cohesive way to get your message out there to Yeah,
Meg Casebolt 25:42
I want to underscore that because I’m using this podcast as my content to turn it into a book. And if people were to just start listening to the podcast, chances are, they’d start at episode one, or they’d start at whatever this is Episode 70, or whatever. It’s way more than 70. I don’t know, y’all. Right, chances are chronologically, you’re going to go in some sort of order, or you’re going to dip into the people that you know, like, it’s not going to follow a linear progression. Whereas when I sat down to write the book, or technically when Lacey sat down to outline the book for me, I’ll have her on when we actually talk about this in July. But she and I sat down, and we’re like, okay, what are the top things that we want to discuss who has discussed these things? Some of these conversations happened two years ago, some of them happened last week. And then what are the core competencies that I want to get across within the book. And so if you were to actually go through and figure out, like, which episodes are referenced, in which order, it would, there are sections that would be sequential. So like, in, like part one of my book, I did like a series very early on, so I’m gonna say episodes like 567 would show up right in a row. And then in except episode two, like the 60s would show up right in a row. And then in part three, it’s just like, all over the place like a pinball Where’s like, bing, bing, bing, bing, bing, meaning, because I’m pulling 20 different marketing ideas and strategies, and, and I’m saying, Oh, well, Megan does this one. And Natalie does this one, and Brooke does this one. And Tara does this one, right. And I’m sort of like, creating an order based on conversations that didn’t happen in the same order. So I want it to be coherent and linear and make sense. And people can skip ahead to anywhere that they want, because that’s why you have a table of contents. But if you were to come listen to the podcast, you wouldn’t get the same thing out of it. Even when you were listening to mark the full series straight through from what you know, zero to 100, you wouldn’t have the same outcome in your brain because the conclusions have not been drawn in the raw material. You know, like, it’s such an a fascinating approach to consolidating and like synthesizing a two years of conversations
Megan Flatt 27:55
Exactly. And, and that’s what I was gonna say to like this, this book, and I know your your content, it’s like steeped in decades of work. But also, I’m constantly reading, I’m constantly researching, I’m constantly learning new things. We’re constantly testing out things in our, you know, in our in our sandbox, which is our business. And so that blog post that I wrote three years ago, might only be 75%. Not not accurate. That’s not quite the right word. But like, I want to tweak it a little bit like what I was saying three years ago, I’ve now learned different sciences learn different we’ve practiced a little bit differently. So that concept, so if you do go back and read that, that blog post from three years ago, it’s it’s updated. It’s updated in the book, right? And it’s updated, it was a chance for me to say, and listen, like we’re always like, I’m, I know you are and I’m super cognizant of my language and the words I use and being inclusive and one of the things that I learned during the editing process of my book is that I was using I was using the word mantra a lot in my book that this is my favorite focus mantra, or this is a mantra that I say to myself, and a good friend of ours pointed out like, hey, that’s cultural appropriation. I was like, Yeah, you know what it totally is. And so we went through and, you know, scrubbed that from the book, and it’s fine to replay please write affirmations and and even to the point where we have a really fun product coming out later in the fall. And, you know, I had I was able to have that whole conversation with my team, one of my team members used it in a social media posts, I was like, Hey, here’s something new I just learned. Let’s pull that down and change it to affirmation, right. So so so this is so there’s this opportunity to learn and grow all the time. And I think that also like if I can just put out a tip for writing a book in general because this was also something that I got really hung up on. Like this has to be the definitive guide. This has to be perfect. This has to be No, you know what this book is going to be? It’s going to be outdated in a couple of years. Like, I’m just going to say it right now, right? Because we’re going to learn more. And we’re going to, and I think it was, you know, I’m sure someone said to me at some point, or someone did say to me at some point, like, this is just the first book you’re going to write. And I was like, Okay, now I can write it. Because when I was thinking that, like, everything had to be perfect in it, everything had to be completely timeless, like, you’re never going to write that book, you’re never going to write that book.
Meg Casebolt 30:28
I think about mine, where I talked to a friend of mine who was in the publishing industry, and I’m like, should I self publish this? Or should I try to query it and get traditionally published and get the advance and do all the things she’s like, by the time you query it, and you get a book deal, everything that you’ve written will be out of date. Now, that’s in the technological space, right? We’re like, a year and a half ago, two years ago, I started this podcast and like, Elon must have known Twitter yet, right? Use book ads were cheaper and Tik Tok was still kind of nascent, like, all of these things are changing all the time. So you do kind of the best you have with the information that’s available to you. And then like, yes, there are going to be people who buy print copies of your book, but you can always update the Amazon.
Megan Flatt 31:08
Right? So exactly. So for, for all of you out there that like need the permission to do whatever the thing is, like, version 1.0, get version 1.0 out there. And like, I am so proud, I am so proud of this book, I’m so proud of the content in this book, you know, the people that have read it, especially like, like, like you and a lot of people that are kind of in my circle and in the industry, in this online entrepreneurial kind of journey that I’ve read out of when they’ve given me praise, it’s been great. But I had a friend read it, who is not in this industry, and she was texting me like, oh my gosh, like I’ve never heard, I’ve never heard this bit of research, or I’ve already changed how I’m approaching my work day. And so to just know that it that it’s having that impact on people, she texted me again, weeks later weeks after reading it, and she was like, Meg, I just want you to know, like, this has really changed how I approach my work day. And like, thank you so much for this. And for someone that’s in a completely different industry, than it kind of in a completely different career path. If you will, then then kind of maybe the rest of us are on to know that it was still having an impact on her. Like, I know, this is good content. And, and that really makes me proud. And I think about like, gosh, if I would have waited, if I would have waited until it was perfect. If I would have waited like perfect with air quotes, like whatever that means, like it wouldn’t have helped my dear dear friend, you know, impact her workday. And like, don’t I want that for her, I want that for her. And I want that for you know, I want that. So for all of you for everyone listening like you’re, you’re that’s it’s in the it’s in the dedication, like the world needs your important work, like do it like block out the time to be focused and do your most important work because it is going to change someone’s life.
Meg Casebolt 32:56
Well, we will absolutely include a link so people can buy the their version of the focus book, whether you want paperback or E those will both be available. Thank you, Megan, for coming on and sharing this experience. And you know, some of the content of the book and just as like a thought to you also, which is like we’ve been friends for a decade. And I’ve heard you know, I’ve been your client for much of that time hearing the same advice, but it actually read sitting down and reading the book helped me implement in a way that even having a one to one conversation with you. It didn’t quite sink in. Because there’s something about like reading material that’s different. So even if you’ve heard Meghan on all five of the episodes of this podcast, where we talked about, you know, virtual co working and we’ve talked about time management, we’ve talked about all these different topics, like maybe just go grab the book A because it’s really good, and you can support a fellow entrepreneur, but also it might sink in differently when you read it in a different way. So thank you, Megan, for being here with us today.
Megan Flatt 33:56
Thank you so much. I just I always love being here. I love having this conversation and thanks for the opportunity to share about focused.
Meg Casebolt 34:04
Thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social slowdown.com and sign up for our email list so you never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social slowdown.com/review Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media. Talk to you then
Please forgive any typos/errors, as this transcript was automatically generated by Otter.ai