During the pandemic, the number of Pinterest users skyrocketed. But Pinterest isn’t just for wedding hairstyles and tattoo inspiration. Pinterest can be a huge channel to grow your business.

In today’s episode, I’m speaking with Presh Rodgers, the Pinterest Badass. Presh knows everything (well, pretty much everything) there is to know about using Pinterest for your business. In this episode, Presh gives us insight into how she’s used Pinterest for her own business, how she’s helped her clients grow their businesses with Pinterest, and how you, too, can benefit from this platform.

Read the full transcript

Meg Casebolt 0:01
You’re listening to social slowdown a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. Social media is a double edged sword. It’s a wonderful way to stay connected. But it also can feel like an addictive obligation. And it’s even more complex for businesses, your audience might be right there, but you’ve got to fight with algorithms to maybe be seen by them. So whether you want to abandon social media altogether, or you just want to take a month off, it’s possible to have a thriving business without being dependent on social media. This podcast is all about finding creative, sustainable ways to engage with your audience without needing to lip sync, send a cold DMS, run ads or be available 24/7. Let’s get started.

Hey, y’all happy summer is my favorite season of the year. And where I live in upstate New York, it lasts about five minutes. So I’ve decided to take some time off from creating content in order to really enjoy as much time away from my keyboard as humanly possible. But I didn’t want to just leave you high and dry for the next three months. So we’ve got a fun podcast plan here a little bit. First Search, we’re all about making evergreen marketing assets really work for you long term. So this summer, we are practicing what we preach. And we’re repurposing something that we created last year, releasing it out to the public for the first time. So last year, we ran an event called SEO summer camp, which focused on creating efficient content marketing systems. And as part of summer camp, I interviewed 15 of my fellow business owners all about their tips for planning strategic content and creating engaging content consistently, and utilizing that same content across multiple channels like YouTube or podcasts in order to grow their audience. So over the next nine or so weeks, you’ll hear those interviews here on the podcast. Some of them might be slightly out of date, but we still think they’re incredibly valuable resources. And we did not want to limit their reach by only having them available to the people who were involved in last year’s event. So you may notice that I start most of the interviews with something like hey, summer campers, and then I give recommendations based on what was happening in the community and the live events we are running. That’s why I wanted to give some context in this introduction. So you’re not just like, What the heck is she talking about. And because we are spending this summer in our podcast talking all about content marketing systems and creating more efficiently, I want to tell you about something that we’re going to be launching at the end of this summer, we’re going to be creating a new digital product, I am tentatively calling it the SEO content Maximizer it may change names by the time we actually release it, we will be sharing all of the Lovat first search templates and processes and systems that we use to turn every podcast and every YouTube video into its own blog and newsletter and social media content. To give some context in about six to eight hours a week, our team produces one YouTube video, a podcast, two blog posts, a newsletter and five social media posts, you obviously would not need to do that much as a small business owner, we’re you know, we’ve been doing this for a long time we’ve created these solid content marketing systems. But we’ve got this process so locked down that we want to share that with you so that it will be easier for you to make more strategic content in less time. If you’re interested in hearing about that new content Maximizer product when it’s ready, head over to love it for search.com/maximize Sign up for the waitlist. And you’ll be the first to know when we’re ready for beta testers. And if you’re listening to this in the future, you can head to that and we’ll redirect it to where you can find out more about that product. Alright, so there’s the context as to what you’re hearing this summer and why. Without further ado, let’s get started with the interview. Hey there summer campers, I am here with crush Roger. And she is as her shirt says a Pinterest badass. I love the branding so much, especially the little little like pin in the eye. It’s perfect. And today we’re going to be talking all about how you can take the content that you’ve already created, whether it’s here in summer camp or something that already existed on your website and get it in front of more people using the power of Pinterest without it creating tons more work for you. So I’m gonna let you kind of explain how you came to love Pinterest what it is that you like about it and then maybe we can talk through some of the logistics too. But

Presh Rodgers 4:41
yeah, it really kind of landed in my lap when I was a VA so pretty. Like early into my VA journey. I started my journey as a VA in June of 2019 and my very first client she was a blogger and an Instagram influencer you She knew Pinterest was bringing her a lot of traffic to her blog. But she also knew she was not using it as a business like it was a personal account, which is one thing, if you have a personal account, make sure you change. It’s a business account. And she just couldn’t see in the backend that people are coming from Pinterest. But so she wanted to actually hone in on to that. And so of course, I’m a VA, general VA at the time. So she was like, Can you help me with that? And I’m like, Yeah, of course. Like, I can do everything. I’m a VA. I

Meg Casebolt 5:25
don’t know what it is, but I will figure out how to do it. I was

Presh Rodgers 5:28
I was pretty new. Obviously, this is my very first client, I had gone through a program called 90 Day VA. And they weren’t really I didn’t know you went there during this program. Yeah, no, it’s um, um, Ethel. Oh, I think it was multiple.

Meg Casebolt 5:44
VA in 30 days or less. Okay.

Presh Rodgers 5:45
Um, like, there’s so many programs out there. I went through that one. And it was a there was a Pinterest section in there. And that was like the first time I ever heard about Pinterest as a marketing platform, because like many others I see are why I saw Pinterest at that time as a place to go for DIY errs. Even though I knew I was finding out things with us like food and travel photos, and things for myself, I didn’t really see the search engine part of it. And so I actually started learning about it. And so then I’m like, Oh, it is a marketing platform. It is a search engine. And of course, as the world change things that people search for change, just like I always tell people, Instagram did not start out as something where you can market your business on it was like, even now, like when I tell people that who are not in the online space, they’re just like, people be marketing their business and like, yeah, my size overall Instagram is completely different than like my personal profile Instagram. So it’s so funny. So I started doing more research trying to figure out how to actually use it as a business. And at the time, like I said, her Pinterest was actually doing pretty well. So when we converted it to a business account, she probably have like, two to 300 views 300,000 views already happening, because she’s pretty popular. And that’s yeah. And so within a year, we got her up to I want to say like 2 million views. Oh my gosh. So Right. Like actually, she is still one of my clients. It’s been two years. And her Pinterest average is about three to 4 million a month. So it’s was amazing to for me to see that growth and learn how to do that. And so from her as a client, I really start researching more how to do it. And it just kind of like for me it was the underdog. So I started out doing more Instagram and Pinterest. And this year I was like I’m going all in and Pinterest. It was scary because I was like, what if no one wants to do Pinterest and all these things, of course mindset things. And I actually sent just send an email to my email list about it and how like in the first half of this year are aren’t already what I earned last year, and then total of the year and I’m only doing Pinterest. People aren’t wanting Pinterest and people are understanding or seeing now especially more so than two years ago what Pinterest can do for their business. And for me, it’s really interesting to seeing people understand how Pinterest can work for them and really get them interested in it because I think it’s definitely the underrated one is the underdog. And it’s very, very powerful though.

Meg Casebolt 8:14
And I think got so many questions coming up. I think Pinterest is so fascinating because it hits a target demographic like my husband does not know what Pinterest is, you know, he nobody was looking for 40 year old white dudes I’m sorry, I’m sorry.

Presh Rodgers 8:31
Actually, reading is actually like I think last year around I would say around like February time, the statics the statistics was 70% women and 30% men. And now we’re like at 60% men, women 40% Men’s rowing, I guess a lot of them got interested during the pandemic even more because Pinterest really grew even from last year with that saying 300 million people per month like are on Pinterest. And now we’re last time I checked was like 460 million. So like close to half a billion you might be over half a billion now. I haven’t checked in a couple of months. But yeah, it’s growing rapidly. And that’s another thing it’s people are starting to see like it’s not just, you know, people think social

Meg Casebolt 9:16
haircuts and wedding pictures, you know,

Presh Rodgers 9:19
you realize when you start thinking about that you’re like, I am going near searching for something when I go on Pinterest. So the same way you go they’re searching for something searching whether you’re searching for a recipe or something, you are entering the search engine and you’re finding someone’s blog, which is probably their business and they’re making money off of you coming to their website or coming you know, going to their Etsy shop so you when you start seeing it that way your start your wheels start turning on how you can use it as an online business as well.

Meg Casebolt 9:45
Yeah. Are there any specific industries you feel like do particularly well on Pinterest?

Presh Rodgers 9:51
I don’t think it’s any particular industry, I think is how your content comes into play. But if you’re creating content that can lead uh as evergreen content on the internet and you can drive traffic that way, your Pinterest can work for your business, whether you are an E commerce business, you know, a physical business, or you know, I work with a lot of online coaches and things like that it can work for you, it’s about your content, really, if now, if you’re not creating content, then it doesn’t really make sense. Even if you are a photographer, you know, pictures and stuff like that, if you’re not posting them on the internet, that you have the place to drive traffic to your you know, if you don’t have a blog for that, you have a place to draw traffic to. So same thing, if you are a coach, you are not creating content that has their own URLs. So whether you put that content on your website, which is always recommended, but even if you you put that content, like your videos on YouTube, or your podcast episodes have their own individual links, you can put that on Pinterest. Okay,

Meg Casebolt 10:47
I want to ask about that. Because you were also talking about, you know, driving traffic to Etsy and people creating for YouTube. And like, what is your strategy when you’re working with clients who do have content in multiple places. So you have your website and an Etsy store or you have your website and your YouTube channel or your podcast or you know, different places? I’ve heard conflicting advice here. Some people say everything should go through your website. So that’s trackable. And some people say who cares? It’s a free for all, like, take your Instagram and repurpose it and publish it on Pinterest. If it’s not like time sensitive, or take just directly direct directly direct traffic from Pinterest, to your YouTube channel. Don’t make them go through your website. So do you have a feeling about what is the better approach and what people are more likely to click on from Pinterest.

Presh Rodgers 11:37
So I always say that you want to prioritize the content on your website. But so if you definitely can put something on your website, also put it on the website. So this is the thing that people might not say that I always say, you need the Pinterest, Pinterest looks at new content as a new URL, they want more new content. And that’s what they’re pushing this more of, and not put like posting, like if you were if you only have one freebie or something like that, you can’t just post that same link on Pinterest over and over and over. That’s the only link you have been Pinterest, it’s probably not for you. Unless you’re using it promoted pins or Pinterest ads were that then it doesn’t matter. But as organic traffic, you want to have as many new links as possible. So like for me, for example, my main core content is IG TV videos. So I sent Pinterest to IG TV, I put that same video on to YouTube so that I have now a YouTube link to send Pinterest traffic to. And I also put the video on my website. And I also transcribe it into a blog. phenom can send traffic to my website as well. Pinterest is going to always Yeah, Pinterest is already always wants to prioritize traffic to your website because they know that that belongs to you. And they want to make sure they push that. But you can also claim your YouTube you can’t you can’t also claim your Instagram. And of course, if you have like an SEO a Shopify store, you can claim those as well. So but Pinterest is still going to post a push your traffic to your website.

Meg Casebolt 13:07
Okay, so when you say claiming it’s like when you have that profile at the top, and they have a little checkmark that says yes, you own this. Yes, you can also do that with those other platforms.

Presh Rodgers 13:17
Yes, so they have like a spot in Pinterest like in the settings where you claim and that you would like for Instagram, you just sign into your account. And for YouTube, you just sign into your account as well. And for your website, you have to put like a code into like the backend of the website.

Meg Casebolt 13:29
I haven’t I have tasks to get done after we get

Presh Rodgers 13:34
your like even if you start sending too much content to a website that isn’t claimed that isn’t yours in a sense, they might mark you as spam because they don’t know where you’re sending traffic to your topics anywhere. Even like I always tell my clients who have podcasts like put your podcast episodes on your website like it’s easier one to get clients that way if you’re looking to get clients because now you can serve them with your your you know your freebie or something like that lady that you can really show them your show notes that you’re putting on your website, as opposed to sending them to Apple podcasts. Everybody doesn’t have Apple podcasts, or Spotify doesn’t have Spotify and even if you send them that place those places you need to be careful because pitchers might mark you as spam if you only sending them to those places. So you have to really think of how to make sure you’re utilizing utilizing things correctly. But yeah, definitely people get so think they they’re getting a mindset of like what if I’m sending someone to my Instagram or YouTube and my website for the same video? Are people going to like get tired of it? No, because on Pinterest they don’t know that you’re sending them to that same piece of content and

Meg Casebolt 14:37
probably Pinterest algorithm goes Oh these people are clicking through to YouTube will show them more YouTube content. Oh, these people like to look at things on Instagram so will like so it’s like the algorithm and clear what the user preferences are.

Presh Rodgers 14:50
And I always say even on your on your pin design you can specifically say like a watch on YouTube so that people know ahead of time that you’re sending them to something on YouTube to watch or Are Watching IG TV. So they know right away, if I click on this, I’m probably gonna go to their Instagram. You know, you don’t have to do it for your website because obviously, with your website

Meg Casebolt 15:10
or like find this on Etsy and you can have a little Etsy people know that they’re going

Presh Rodgers 15:14
to know. So it’s just like even like podcasts always say put like, listen like call to actions that let people know what you’re kind of sending them to. So it’s like, listen now. So they kind of know, okay, I’m going to listen to a podcast or something like that. So it’s really easy to really figure out like the content that you’re creating and repurposing it in a way that you’re creating as many links, so your else that you can put back on Pinterest to actually drive traffic to? Okay,

Meg Casebolt 15:38
so one of the things you said really early on, as you said, you had that client who was getting like 200 to 300,000 views, and you’ve gotten up to 1,000,002 million views, views versus clicks versus impressions, talk me through how those different analytics work on Pinterest.

Presh Rodgers 15:54
Yeah, so you want to use they’re good to have, but they can be a vanity number. So you want to make sure you’re watching out for that, of course, they’ve kind of changed how they look at the analytics now. But views altogether, you want to make sure, of course, there are increasing, but sometimes you’re gonna just naturally drop, so don’t focus on them too much. You want to look at the back end of things like your link clicks. So now Pinterest has both outbound link clicks and pin clicks. So these are two similar things are different, they’re good to analyze things. Pin clicks, means someone actually clicked on your pin. And maybe they clicked on it, read the description, or just got a closer look for it. And outbound clicks mean, they actually went to whatever it is that you’re sending them to. So of course, your ping clicks on your outbound clicks are probably not going to add up because obviously, people are going to look at it and be like, Oh, that’s not what I’m looking for. But of course, you want them to I say I go for like 50% at least. Because then if it’s not your like, what’s the discount? 50% of people who click on the pin will click through to the page. Yeah, that’s what I try to always make sure I’m of course, you know, go for the higher goal. But if it’s like 1% of people actually clicking through, you’re like, maybe they’re not, you know, you have like 1000 pin clicks and two outbound clicks, you’re like, why are nobody like actually going? Well, but

Meg Casebolt 17:13
to be fair, sometimes you can get the information that you need from the pin, not

Presh Rodgers 17:17
not that the pins so I don’t always recommend infographics. Because of the simple fact if you if your goal is to get people off the platform, if you’re giving them everything on the pin, like you were saying they’re not going to watch it,

Meg Casebolt 17:32
I’m thinking specifically like I wanted to learn how to dutch braid my hair. And so I just watched it on Pinterest, I never went to a YouTube channel I never clicked through to watch the stuff, it was just like, show me the video, I learned how to do it, I’m gonna go do it, I didn’t click through. Whereas if they had any, here’s the step by step where I can watch it, you know, like, see the pictures or watch the YouTube video, maybe I want to click through, they gave me too much information on the pin.

Presh Rodgers 17:55
See, that’s the thing also, because now you can do like video pins and idea pins. So pins, they don’t go anywhere. So usually those will be kind of like that step by step. Maybe they have like little slides, they’re kind of like story a little bit, but they change them to idea pins are kind of supposed to spark the idea in a way or tell a story. But like those, they don’t go anywhere. So the those are good for kind of giving a lot of value and getting getting people to follow you because after they watch it, they will automatically give you like an option to follow the person. Really, really easy. And now I actually just heard from my mentor, and I haven’t even looked at myself. But apparently, if you use IDEA pins, you can tag a product. So if you’re a product seller, you can. So that makes it a little better. Because

Meg Casebolt 18:41
you’re like, let me show you behind the scenes of how I made this soap. And look, you can go buy the soap and link over to your Shopify store and go buy that soap that you just showed them in the

Presh Rodgers 18:51
E commerce client. I’m like, Ooh, I’m wondering. Because it was like a lot of people were upset about not being able to go because that’s like a man,

Meg Casebolt 18:59
why am I spending so much time creating this?

Presh Rodgers 19:02
Like, why can’t we go anywhere that was really trying to I guess get people to stay on the platform, Pinterest wanted to kind of have a good balance of getting people to stay on the platform and get people to leave the platform, of course, because it is a search engine. So they’re trying to find that good balance between it. But so hopefully this helps people to still be able to kind of sell their products or whatever their thing is. And then video pins, those can link to somewhere but it’s a little harder to see how to figure out where to get the link from they make it really hard. I don’t know why.

Meg Casebolt 19:32
Because they want to keep people on the platform. This Yeah, IG TV wants to keep people on the platform and you can have a link in there and you can click through from IG TV, but they don’t expect you to they want you to watch the whole thing right

Presh Rodgers 19:43
so like what I always suggest if you do do a video pin, maybe do a little teaser, kind of like what you were saying maybe if they have like the beginning steps or something like that, and then you have to like click over to the YouTube video or click over to the IVT video to watch the rise. A lot of people don’t be thinking about that. because if I am a YouTuber, and I want to grow my YouTube traffic, I’m not gonna put the whole video on Pinterest because then you’re never gonna get to the YouTube page, you’re going to just watch it on Pinterest. So it depends on your goal. Some people might have goals of really just growing their Pinterest account, because for different reasons, it could be for no brand sponsorships or whatever. Or if you really want to get people off the platform, you have to really think through how you’re going to do that. And that is a part of like your Pinterest sales funnel.

Meg Casebolt 20:26
Okay, so I want to go back to this Pinterest ideas pin because I’m just not familiar with it. Would you? Um, like my StrengthsFinder has Maximizer super high.

Presh Rodgers 20:37
Like, it’s my second. Look, I keep it up here because I forget.

Meg Casebolt 20:43
Pinterest is so great for maximizers, right? Because it’s like you’re creating the content elsewhere. And then Pinterest can be like a search tool to get out in front of

Presh Rodgers 20:51
I never thought I would that’s probably why

Meg Casebolt 20:55
Maximizer and, like, achiever are really high for me. So I’m like, Alright, let’s let’s see how this is working strategic is up there. Anyway, so if you’re creating like a Instagram story, would you then put that into the idea pin? And same with like, if you’re making an IG TV, would you turn it into a video pin that within like, like, tell me how we can make all of this an ecosystem where people can find you anywhere and follow you everywhere?

Presh Rodgers 21:21
Yeah, so for IDEA PIDs, I highly encourage if you are making like IG stories, if they’re valuable stories, of course, not just like I just made a story of me singing, I wouldn’t put that on Pinterest as I was getting ready for this, but I am actually like, if I do like five tips for Pinterest on IG stories, or usually I record them on my phone and then I post them to IG, I would definitely suggest this app called Jump rope. So it’s an app that makes it really easy to share like two different platforms, like in their perfect size, I can’t even really explain it. But if I can put it on jump rope, and then they will either if it’s a video, they can split the video a little bit. So then I can create like little slides for either IG stories or for ideal pins. And then I can just share from there. Or you can even make square size. So it really makes it really easy to take like a piece of content and repurpose it for different platforms. And then even have where you can add like little steps to it. So definitely look up Jump Rope is free as of now. It’s even a platform to I don’t use it. But um, I think I think it automatically shares to their platform, but I don’t really know how that part works. Okay.

Meg Casebolt 22:38
They’re pushing it or whatever else they can they can have it on there. Yeah, so nothing I’ve also heard of repurposed IO does something very similar where you like, upload a video and then it’s like, here it is in Instagram grid size, and then you can put you know, get it adjusted to all these different sizes. Yeah,

Presh Rodgers 22:54
so um, that is one way so yeah, definitely was valuable. You can definitely use it to share it on idea pins. And then the other thing I would suggest for I depends is if you do any tiktoks, or rails, the only thing just like, if you’re from Instagram, they said that they were not going to push any videos with the Tick Tock watermark. The same thing is true for Pinterest. So I use this app called tic toc downloader, so I can download my tic TOCs and it removes the watermark because nobody has time to remake a real or tic toc as a real and I don’t like even making reels. I like making the it’s not as real but I like

Meg Casebolt 23:32
making tic TOCs to reels and then taking them and making them Pinterest videos.

Presh Rodgers 23:37
Yes. Because one also reels if not allow you to download like if it’s like a commercial. Like what’s starting now

Meg Casebolt 23:46
it’s like proprietary on Instagram. They don’t want you to download them because they don’t want you to upload them to Tik Tok

Presh Rodgers 23:51
because they’re like, oh, you can’t download this if you download this takes away the song. See tick tock tick tock just as we check the box and say I know that I’m downloading something that has music that is not mine. And that’s it. So that’s why for me, I prefer to do it on tick tock and then repurpose it to the other platforms. Because tick tock

Meg Casebolt 24:11
is the leader in this so they can be a little bit more open. Whereas Instagrams like no, we want to steal the good stuff from Tik Tok and not have people be on Tik Tok anymore.

Presh Rodgers 24:19
We on Instagram, it’s not

Meg Casebolt 24:21
just like Instagram stories with just a cheap you know, it’s a poor man, Snapchat.

Presh Rodgers 24:26
I always tell people I’m like Instagram was innovative in the beginning, obviously as a pitcher platform, and then they lost it because every single thing after that has come from someone else’s thing. And their stories is not as good as Snapchats their filters are not as good as Snapchat. It’s like, Hey, I get that part together.

Meg Casebolt 24:45
And I don’t want to, it’s like, as soon as Instagram got bought by Facebook, I was like, Oh, now they’re gonna steal things from everyone else, you know, because that’s what Facebook did. It’s like oh, hey, Craigslist is active. Let’s build a marketplace

Presh Rodgers 24:58
where they got that from I Unlike

Meg Casebolt 25:00
Instagram, or Facebook groups, that was just like every, I have issues with social media,

Presh Rodgers 25:06
everybody, everybody knows the truth, but of course, convenience. And I’m like, I don’t see why they have to compete so much, because I’m gonna use both fix talking rules anyway, so I had to be a big deal. But yeah, so definitely repurpose those across the platforms. Um, and then for videos, what I do for my IG TV videos, like I said, I take them and maybe like, either the beginning or like, if I’m giving out five steps or something, maybe I’ll, I’ll take a one of the steps and put it on video pins. And then at the end, I’ll add like a slide in that says, you know, so watch the remainder of the video, click the link or whatever, and go to watch the video. Um, so to make it where it’s still giving them something, but it’s not giving them everything. So because for those, I want them either to go to my website, or YouTube or Instagram, and not just on Pinterest,

Meg Casebolt 25:55
Pinterest is not the final destination, right? And it can be for some people, like you were saying, if you want to build that up, so that way you can get that sponsorship and say I have 2 million views or whatever. But you mentioned like make sure that that’s part of your Pinterest funnel. So talk me through what you recommend in terms of when people actually do click through, they get the pin click, they get the the outbound click. What do you recommend in terms of how to get that lead capture? Yeah, it

Presh Rodgers 26:22
really comes down to your goal. So you have to always, always tell people, what is your Pinterest goal, you can’t just be at them. I mean, you can’t be as simple as that Oh, to get more clients, okay, that’s the higher goal, obviously. But depending on what you’re selling, you might not be able to get someone from Pinterest to go straight into your $1,000 course. It’s not going to add up not likely. Like, we have to remember people on Pinterest when they’re finding you, they’re probably new traffic, they’re cold traffic, they do not know you. So now you have to take them through a funnel that’s going to warm them up to you. It’s the same thing if you weren’t doing paid marketing, you’re taking them through something that’s going to warm them up to you so that they can then purchase from you later on down the line. A prime example that people always say like this picture is where you work and I say well my one of my main mentors I actually found her on Pinterest Of course she was on Pinterest because a Pinterest mentor but she’s also a business coach. And it was as simple as I wanted to learn how to or I think I was trying to figure out my own Pinterest like making sure I was just like a Pinterest manager checklist. That’s what she had. And I got your I got um, you know, got her emails for a few months during her Facebook group watched him her videos and then like a three or four months later, she opened her coaching program. And it was easy yes for me because I had

Meg Casebolt 27:40
here’s my money.

Presh Rodgers 27:42
Not one yet. Like I started so simple for something and then I, you know, got to know her better. I’m like, Oh, this is this is easy. And I got like the highest offer she was doing that like the mentorship and the program. Like that was within four months. It didn’t happen of course in like two days. But she wasn’t even offering her her program then but even if it was, then I might have been like, I don’t really know you well enough. But maybe the next time you offer maybe I will be then. So you really have to think through what is your your current funnel and how do you actually nurture people. And then like at Pinterest, who the top of that because that’s what people are going to get introduced to you. So if for instance, you have a freebie, they click on the pin, they go to the landing page, they sign up for the freebie, what happens next, where I like to ask like where do you normally convert people? What’s the step right before you convert people? So if that is people, most of your people convert from your Facebook group. Okay, how are you going to get them into your Facebook group is most of most of your people convert from your Instagram, that how you’re going to get them to your Instagram, they can get on your email list, but then you should be your main call to action. A lot of times it’s follow me on Instagram because you know, you want to get people there to actually warm them up like Instagram is really great. And Facebook is also like Facebook groups is really great as a community building engagement platform nurtures. Yeah, Pinterest is really for getting people to see you brand awareness to get to know you and get like be new to you. But then you have to nurture them. So how are you going to do that?

Meg Casebolt 29:06
Do you recommend having like a pop up when people get to the site so that way they know that they could do whatever that call to action is or or you know, some a lot of people using Pinterest are on their phones and so the pop up kind of takes over and have you seen any? Like no, I’m kind of talking to you about web design not so much about Pinterest but like that strategy of having that pop up Yes. Yay or Nay?

Presh Rodgers 29:27
Yes. Yes Astrix depending on the pay so of course if you’re sending them to and this is always sometimes an issue for some people in their marketing their email marketing thing because I had that problem myself. If you’re sending them to an actual lead magnet already do not have a pop up to like especially if it’s a different pop up at that. It’s like I’m already here now used to pop up. So please make sure your pages don’t show those. But if you’re sending them to like a blog post, or to your website, which I wouldn’t suggest anything directly to your website. Because if I’m on Pinterest, and you say something like five tips for Pinterest, but then I click on it, and it goes to your mean, like, I’m not going, I’m gonna leave. So but if you sent me some blog posts, then yes, I do have a pop up, I usually probably has like five seconds later. So you want to have those pop ups there. And if it is a blog post, or something where you’re giving value, which is why it’s really great to send people to your website, for instance, from my blog post in the middle of the blog post, I also have another call to action to join my email list or was to get this free thing because most people are not just going to join your email list without you offering them something. Or emails are golden these days. So you have to be offered me something to get my email address,

Meg Casebolt 30:40
join my newsletter, it’s not exciting. It’s just not

Presh Rodgers 30:44
like what is your newsletter? Like? What are you be like? Are you

Meg Casebolt 30:48
especially coming from Pinterest, so often those people are completely cold, you’re demonstrating the value, you’re educating them on something and then you want to give them something not just like, I don’t, sometimes I’ll sign up for just like join my newsletter. I’m like, I don’t even remember who this is the next day.

Presh Rodgers 31:02
Yeah, so you have to have those things. There’s a but you definitely want to have things to capture people and not just be sending them to your blog post or sending him to your podcasts, sending them to your videos. Even if you know of course you send it to YouTube, your YouTube captions have the links to where they can find you some more or you know, get a free thing you really want to try always have call to actions wherever you can have them because people need to be told what to do next.

Meg Casebolt 31:30
Preach it I believe that I’m always talking about what is the next step people find you then what? Alright, so tell us how we can find out more about you and work with you and should we go follow you on Pinterest or Instagram or your places.

Presh Rodgers 31:47
So funny when I get when I check my youtube I do not try to grow I’m not trying to grow my YouTube that wasn’t not ever the plan which I probably will be later on because it’s also search engine. But I post my videos on YouTube because it’s another link for me to put onto Pinterest. And because if I share a lot of times, but I’ll share my links with my email list a lot of times they click on the YouTube more and more than any other player saying which is always interesting to me as well. So I guess it’s just easier to watch it on YouTube or something and save it that way. Um, but yeah, I’m on all platforms, of course Pinterest and Pinterest and Instagram is at fresh Rogers YouTube is depending on Asus, which is my company name. And you can find me on Facebook too. But my favorite platform to hang out on is Instagram because it is engaging and I like to show up with do my Pinterest shenanigans and I do my weekly pinning WordPress videos so you can definitely find me there and figure out find out all the ways you can work with me and my team and become a Pinterest daddy, as I like to say yourself if you’re not already one.

Meg Casebolt 32:47
All right, thank you so much, guys. I’ll have links to everywhere that you can hang out with presh beneath this and ask any questions right here in the group. Make sure that they get back to her or, you know, slide into the DMS it’s always an option. Alright, thank you so much for being here.

Presh Rodgers 33:01
Thank you for having me.

Meg Casebolt 33:04
Thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social slowdown.com and sign up for our email list. You never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social slowdown.com/review Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media. Talk to you then.

Please forgive any typos as this transcript was automatically generated by otter.ai.

Pinterest for Business with Presh Rodgers: Pinterest pin