3 pr outreach strategies to get more seo backlinks

So you’re looking for ways to get more SEO backlinks, but you just can’t bring yourself to ‘scrape data from competitors websites’ or do any of those tedious things that a lot of websites tell you you have to do to get backlinks.

I totally get it – it can be a lot, and probably deters you from even wanting to think about backlinks. The good thing is, you don’t need to dig through databases to find backlink opportunities and then do cold email outreach to ask for links from strangers (ugh)

Instead, you can get backlinks by providing value to other content creators, like podcasters, media sites, and journalists.

Consider this your holy grail of information on backlinks.

what are backlinks?

Before we can get into the specific backlink strategies, first we need to learn what the heck backlinks actually are?!

It’s super simple.

A backlink is any time other people have linked to your website from their website.

So, what do we mean when we say we want to “get more SEO backlinks”?

We want to increase the number of inbound links to our site so to boost our domain authority.

(Skip to 5:55 for the section on backlinks)

Now we can start looking into how to get more backlinks. I’ve outlined these 3 PR outreach strategies that I like to use:

1. guest blogging

Guest blogging or guest posting is one way you can get backlinks.

Guest posting is writing a blog and putting it on another website in order to expand your reach and your profile.

How does guest posting get you more backlinks?

There are a few different ways guest posting can help boost your domain authority and make your SEO flourish:

  • Getting noticed via the author bio
  • Adding to your “as seen on…” section of your website
  • Getting a quality backlink from their site to yours
  • Building new relationships in your industry

2. guest podcasting

Guest podcasting is – you guessed it – another way to get backlinks to your site.

When I say “guest podcasting”, I’m talking about being a guest on other people’s podcasts. Like if you’re a mental health advocate and you become a guest on an episode of The Motivated Mind Podcast.

How does guest podcasting boost your backlinks (and your reputation)?

Well, you get two different backlinks when you go on someone else’s podcast:

  1. The backlink from that podcast’s show notes to your site
  2. The backlink from that podcast’s hosting platform/RSS feed to your site

(I know that might sound kinda technical, but I swear it’s pretty straightforward – even for my non-SEO peeps!)

3. haro

Last but not least: HARO. HARO stands for Help A Reporter Out and is a free tool you can use to get featured in publications.

HARO is essentially a website that connects journalists and bloggers with experts on certain subjects. Put even more simply? The website sends you emails with a bunch of journalist queries that need answering – and that’s where you come in.

If you’re a digital marketing expert and you respond to a query about video marketing, you have the opportunity to show your expertise, get featured in that publication, and in turn, boost your backlinks.

Getting started with backlinks can be as simple as signing up for a free daily email that quite literally gives you topics to help boost your backlinks.

The best part about some of these PR strategies is that they really don’t take a lot of effort on your part. Guest podcasting? All you gotta do it show up for an hour or two and talk about whatever it is you’re the expert on!

These techniques have worked for me, and I know they can work for you, too.