seo school

Masterclass: Select keywords people are already looking for

Thursday, September 10, 2020 from 12pm to 2pm EDT








Your website could be getting more leads & subscribers.

I bet you spend a lot of time on your marketing: personal outreach, social media, email campaigns … running a business as a coach, consultant, service provider or course creator can mean a lot of writing.

And when it’s time to create  whether you’re drafting an Instagram caption, a YouTube script, an email broadcast or a blog post the writer’s block is real.

How can you possibly know what your audience wants to hear from you?

And how can you create content that will not only help your existing fans to trust you more, but will also help new people find you? 

The secret is simple: Start by discovering what people are already looking for, then build your content (in a way that Google loves) to answer their questions. 

That’s what we’ll be doing in SEO School. 


during SEO School, you’ll learn how to:

  • know what people are looking for in Google
  • structure blog posts and create videos that will get you found
  • select the RIGHT topics for your business to get found quickly by people who will hire you or buy from you

here’s how it works:

define target clients

No, this isn’t about avatars; I don’t care if your ideal client is a Gryffindor or Ravenclaw.

This is about identifying what problems your offer solves, and how to present it as a solution to what your clients need.


use a proven system

I’ve helped hundreds of clients with this process,
so I’m sharing my Keyword Starter Pack ($59 value). 

By basing your plan on patterns I’ve identified, you won’t need to start from scratch.


predict a journey

Some people will be ready to buy when they find you; others will need more time to trust you.

We’ll explore that journey from introduction to sale, and decide what to create for every step.

generate a process

Plans are only useful when they’re implemented.

I’ll share my SEO Tracker templates (in Trello, Asana & Airtable) which you can customize into a process to turn your plan into published posts.

Can we really do keyword research in 90 minutes?

Yes and no.

When I create custom SEO content strategies for my clients, it can take 6-8 hours to generate a full 3-month plan.

But if you’re just getting starting, 1.5 hours is just the right amount of time to get your feet wet without getting totally overwhelmed by spreadsheets. 

What can I expect by the end of the workshop?

By the end of the session, you’ll have a plan for 4-6 blog posts, which you can write to get yourself started with SEO-driven blog …. and enough knowledge of what Google is looking for that you could continue the next batch of blog posts on your own.

Will this work for e-commerce & physical product businesses?

This workshop is not meant for e-commerce businesses. 

Because most e-commerce businesses have dozens of products (as opposed to 1-2 core offers for services & course creators), and each product listing can be optimized before we even think about blogging, e-commerce is a much more complex process.

I can't make this time. Should I still sign up?

While it’s obviously best to attend live to get your questions answered, a replay will be available for you to consult on demand.

If you’re tired of creating content that doesn’t grow your audience or lead to sales,
join us for SEO School now: