What if marketing your business could be *gasp* fun?! 🤭

Marketing shouldn’t be a boring, lonely daily chore. But so many small business owners resent their marketing as a waste of time & energy.

🌏 they post every day in all.the.places, but those likes don’t turn into leads

👯‍♀️ they have online followers but not business friends

😴 they’re so freaking tired of coming up with new topics to talk about (when nobody reads it anyway) 

If you’re tired of the marketing hamster wheel, you’re not alone.

I have a theory that women entrepreneurs are deeply reliant on social media, not because it gets the best results, but because we’re social creatures who want so badly to connect.

And even though we know that we could use content to create long-term results, we can’t find the motivation to prioritize content creation … because we crave the dopamine hit that comes from social engagement.

But what if there was a space to get that crowd support & excitement around writing blog posts that will actually bring in new clients? 

Introducing

SEO Summer Camp 

a 100-day virtual experience for small business owners
to improve their digital marketing

May 24-Sept 1

 

meet your camp counselors

claim your virtual bunk

volunteer as a cabin leader

What exactly is SEO Summer Camp?

SEO Summer Camp is a virtual experience for entrepreneurs & small business owners to improve their digital marketing in a relaxed, playful environment.

Depending on your interests, you can learn SEO + content marketing skills, find practical tactics to become less dependent on social media, and meet other campers with similar goals and interests … all from the comfort of your own home. No peeing in the woods required.

We’ll have 100 days together (May 24-Sept 1), so there’s no rush to learn + complete everything at once, and no hard deadlines to hit.

Want to learn archery? A specialist can teach you. Not interested in arts & crafts? Take a nap instead.

It’s a leisurely stroll to grow your online marketing, one kayak-stroke at a time … surrounded by Pawnee Goddesses:

Earn SEO & Content Marketing Merit Badges

In week 1, we’ll have a live (recorded!) workshop to help you come up with a summer content plan.

Then you’ll have weekly prompts & support to actually make it happen.

By the end of the summer, you should have 5-12 pieces of content DONE.

Decrease Dependence on Social Media

Social media is a wonderful digital marketing tool … but it can sometimes feel like a weight around your neck.

By focusing your energy on creating evergreen content, you’ll need to feel less chained to your phone … and you can guilt-free sit in the hammock for the afternoon without creating a Story about it.

Connect with Other Small Business Owners

Notice we said “connect,” not “network.”

Connect with any other campers on our Circle community, and you’ll be assigned into a cabin for small group accountability. 

And join us for our weekly “bonfire” (Fridays at 1pm EST) for a chance to talk openly with your fellow campers.

Meet Your Camp Director

Meg Casebolt, SEO Specialist & Digital Marketing Strategist and Founder of Love At First Search

I never went to summer camp as a kid — my mom was a teacher, so we stayed home  — but during college I worked as a counselor at a church camp in Georgia. I loved the experience of welcoming new campers each week, building deep relationships with my fellow counselors from all over the world (I’m still in touch with many of them 16 years later!), and of course all-you-can-eat s’mores.

The carefree days of summer camp are gone now, as the responsibilities of being a wife, mom, entrepreneur have taken over … and I want some of that experience of sitting by the campfire for hours, telling stories and sharing dreams.

I believe entrepreneurship can foster connection … but the social media channels that we’re using are built for quick, shallow engagement, not deep connection.
Plus I believe deeply that the time that you spend on your marketing should provide lasting dividents, not disappear from sight within a day.

So I’ve created SEO Summer Camp as a space for business owners to learn content marketing strategies, have a time & space to actually create, and to connect with other likeminded entrepreneurs who are tired of the social media hamster wheel & want to create something that works for them. 

Meet Your Camp Director

Meg Casebolt, SEO Specialist & Digital Marketing Strategist and Founder of Love At First Search

I never went to summer camp as a kid — my mom was a teacher, so we stayed home  — but during college I worked as a counselor at a church camp in Georgia. I loved the experience of welcoming new campers each week, building deep relationships with my fellow counselors from all over the world (I’m still in touch with many of them 16 years later!), and of course all-you-can-eat s’mores.

The carefree days of summer camp are gone now, as the responsibilities of being a wife, mom, entrepreneur have taken over … and I want some of that experience of sitting by the campfire for hours, telling stories and sharing dreams.

I believe entrepreneurship can foster connection … but the social media channels that we’re using are built for quick, shallow engagement, not deep connection.
Plus I believe deeply that the time that you spend on your marketing should provide lasting dividents, not disappear from sight within a day.

So I’ve created SEO Summer Camp as a space for business owners to learn content marketing strategies, have a time & space to actually create, and to connect with other likeminded entrepreneurs who are tired of the social media hamster wheel & want to create something that works for them. 

So how does SEO Summer Camp work, exactly?

When you join, two things will happen right away:

SEO 10-Day Blog Bootcamp

You’ll get instant access to the SEO 10-Day Blog Bootcamp from Love At First Search, which covers how to find amazing content ideas and write blogs that Google loves & people actually want to read.

This will be our rough curriculum for the summer, as we work to create a consistent content creation process.

Virtual Camp Community

You’ll be welcomed into our online SEO Summer Camp in Circle, where you’ll join a “Cabin,” which will be both you accountability small group & your team for our monthly content challenges.

If you already know a Cabin Leader, you can join their Cabin; otherwise, you’ll be assigned to a Cabin with entrepreneurs in a similar industry/time zone to you.

Every month, you’ll get new content marketing trainings

On the first of the month, 4 new trainings from our Camp Counselors will be released; you can watch whichever is interesting to you. 

Every Thursday, one Camp Counselor will host an Ask-Me-Anything thread in our virtual community so you can ask them questions about their topic.

All these trainings will be asynchronous, so you don’t have to be in a specific time zone to learn from the best & get your questions answered.

June: content planning

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July: content creation
August: re-purposing

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Plus, we’ll have fun collaborations & playful competitions

Every month we’ll have a “Color Wars” week where the Cabins will compete against each other in playful marketing challenges, inspired by the Counselors’ trainings and Campers’ input. 

The monthly victorious Cabin will win prizes from that month’s featured Counselors!

Don’t worry … no Dirty Dancing talent shows or Wet Hot American Summer dance offs required →

Your Camp Counselors

June: Content Planning

Kyla Roma

Kyla Roma

 marketing strategist

Orienteering: Your Marketing Compass & North Star

Lacy Boggs

Lacy Boggs

 Content Direction Agency

Nature Hike through the Customer Awareness Spectrum

Sweta Vikram

Sweta Vikram

award winning author & health coach

Lap swim: Finding time to write, without burning out

July: Creating Engaging Content Consistently

Sophy Dale

Sophy Dale

Sophy Dale Copywriting

Writing letters home: Storytelling in bloggin

Victoria Levitan

Victoria Levitan

Youtube Video Strategist

Talent Show: Creating YouTube content that converts

Theresa Truong Baretta

Theresa Truong Baretta

Operations Management

Cafeteria duty: Building content production processes

August: Converting & Re-purposing

Lanie Lamarre

Lanie Lamarre

marketing analytics

Bird waching: Track if your content is working

Andrea Jones

Andrea Jones

 Onlinedrea & Savvy Social School

[Class name]: Promoting your evergreen content on social media

Weekly Agenda

monday

roll call

Tuesday

coaching

wednesday

coworking

thursday

guest ama

friday

bonfire

Roll call: Weekly email sharing any published posts & the camper leaderboard, plus a place to share what you’re working on this week

Coaching: Live coaching or pre-recorded SEO training from Meg

Coworking: Get together with your fellow campers to work with your content

Guest Ask-Me-Anything (AMA): Every week will have a pre-recorded training released by a guest expert; on their Thursday they’ll have have a thread where you can ask them anything

Bonfire: Report your progress, share any finished content to go in next week’s roll call, and generally shoot the shit
*s’mores not required but highly encouraged

When does SEO Summer Camp start & end?

Camp opens May 24 and closes September 1.

That’s 100 days to accomplish your goals, break undesirable marketing habits, and make new friends.

How much SEO will I learn?

As soon as you join, you’ll get instant access to the Love At First Search 10-day SEO Boot Camp, which will give you the basics of how to choose your topics, find your first keywords, and get writing. 

Camp’s goal is to get you into the PRACTICE of creating content, not to understand all the theory.

How will this be organized, a Facebook Group or something?

All the trainings and accountability check-ins will happen in Circle Communities. There will be no need to log in to your Facebook or Instagram at any point during camp.

(But you might want to connect with your fellow campers on these platforms to keep in touch after camp closes!)

What are the Cabins?

You’ll be assigned to a specific Cabin for small group accountability. Your Cabin Leader will be familiar with SEO principles and will lead regular check-ins to help you get unstuck.

Once a month we’ll have a “Color Wars” style sprint so the cabins will compete against each other for a prize.

Can I give up on social media and only content marketing?

Sure, if you want! Some of our more hardcore campers are taking doing an SEO Only summer, where their primary marketing time will be focused on creating content then repurposing it for social.

There are zero requirements about how you should behave. I’m not your mom, and I won’t call her to report on you.

What can I expect to accomplish?

Whatever you set your mind to. Seriously.

During our May kickoff session, we’ll talk about reasonable goals for what you can expect to produce in 100 days. 

Some people will end the summer with 30 new videos, podcasts & blogs; others will end with 3. 

Your output doesn’t matter to us, your intention and consistency are what we’re focused on here.

How is this different from Attract & Activate, Meg's SEO Membership?

Attract & Activate is a much more comprehensive program to deeply understand keyword research, link building, local SEO, on-site optimization & data analysis. It also has regular group coaching & feedback from Meg.

SEO Summer Camp is less about theory and more about creating a replicable content process, being accountable to your goals, and having a space to share your published work & celebrate your wins.

Join the Wait List

Enrollment opens April 26

Early bird price of $249 available until May 10

Camp starts May 24

Cabin Leaders Wanted

Qualifications:

  • basic understanding of SEO + Content Marketing
  • willingness to lead a small group of entrepreneurs that could benefit from a more relaxed approach to marketing
  • desire to be a part of SEO Summer Camp

Expectations:

  • Lead your Cabin of 8-10 entrepreneurs in weekly accountability check-ins
  • Lead your Cabin in monthly marketing challenges

Benefits:

  • Your bunk is free!
  • Earn 50% of any Camper who joins using your affiliate link
  • Deepen your existing relationships and meet new business besties

Campers will be allowed to “request” a specific Cabin Leader for the first month, to help them get settled in with somebody familiar if they know them … but in July & August, Campers will be randomly assigned into new Cabins in an effort to develop new relationships and level the playing field for monthly challenges. You must be willing to lead a group of Campers from a diverse set of backgrounds and industries.

 

APPLY NOW

only 10 positions available

APPLY NOW

only 10 positions available