Debunking the Yoast Plugin: it’s a SEO Tool, Not a Strategy

Debunking the Yoast Plugin: it’s a SEO Tool, Not a Strategy

Learning how to use the Yoast SEO Plugin can be super helpful when you’re new to SEO, but what happens when you’re relying on Yoast to give you that green light to basically tell you, “Hey, your blog post is good to go”? Now all you’re...
how to use google search console & keywords everywhere for seo

how to use google search console & keywords everywhere for seo

Earlier this month during one of my Attract & Activate sessions, I and the group of online entrepreneurs I was working with took a look at our Google Search Console dashboards and we realized that if we don’t actually put it on the calendar and dedicate the...
how to optimize your youtube videos for SEO with tubebuddy

how to optimize your youtube videos for SEO with tubebuddy

Over the past year, I’ve talked a lot about how blog posts and podcasts can be a really great way for your audience to find you and for you to position yourself as an expert in your industry. But one of the things that I haven’t really talked about that...
3 pr outreach strategies to get more seo backlinks

3 pr outreach strategies to get more seo backlinks

So you’re looking for ways to get more SEO backlinks, but you just can’t bring yourself to ‘scrape data from competitors websites’ or do any of those tedious things that a lot of websites tell you you have to do to get backlinks. I totally get...
my traffic dropped, now what?

my traffic dropped, now what?

“My traffic dropped! What should I do?” This is a panicked question I get at least once a month from colleagues, students & folks who book consulting calls. Most times, people come to me because they got an email from Analytics or Search Console that...