In this week’s episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business.

We also discuss:

  • When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you
  • The pros and cons of scaling your business
  • The value and cost of labor
  • Where your freedom comes from as an entrepreneur
  • The importance of relationships as you grow your business
  • Reexamining the relationship you have with your business: what do you want and why do you want it?

Read the full transcript

Jen Liddy  0:00  
I do think in 2023 relationships are vital in terms of growth, and how do you develop those relationships with your online customers. But the best changes I’ve made in this last 12 months is reexamining the relationship I had with myself and my business. And I kind of had to stop bullshitting myself about what I wanted, and why I wanted it. And then all of these other things happened for me, but I never would have stopped if these other forces hadn’t put an end to it.

Meg Casebolt  0:31  
You’re listening to social slowdown a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. I’m your host, Meg Casebolt. And I have a new book coming out called Social slowdown. It’s taking all of the 80 plus interviews that we’ve done so far in this podcast series, and turned it into something that’s a little bit more easily digestible. It will be available on July 27 2023. And it’ll only be $4 on Kindle and $9. On paperback. So I would love, love, love. If you could support the podcast by going on Amazon and buying the book. If you preorder it, I would especially appreciate that because that would help us get to a best seller status. Even if you don’t read it. That’s okay. So if you want to get your copy of the social slowdown book, head on over to social and get that today. And now let’s get back to the podcast, which is all about finding creative, sustainable ways to engage with your audience without needing to lip sync, send cold DMS, run ads or be available 24/7. Let’s get started.

Hello, everyone, and welcome back to the social slowdown podcast. I am here today with Jen Liddy. How are you doing today, Jen?

Jen Liddy  1:50  
I’m actually really, really good at I can’t wait for you to tell everybody why we’re doing this.

Meg Casebolt  1:55  
So Jen and I have known each other for a couple of years we met in person. And then last month, I ran like a flash sale where I was like, Hey, I just want to do some consulting calls. I just rolled out like a VIP option where you can book a half day session with me. And Jen within, I don’t know, 20 minutes of sending that email. You signed up for the half day session, right? And so we just finished the first half of our half day and we’re taking a break. Because Jim told me this incredible story on the consulting call that I’m like, this is a podcast interview. Because sometimes when you deal with entrepreneurs who have ADHD, we just let things go. And we go what what’s something that I can chase? That sounds interesting. So Jen, why don’t you tell us a little bit about your business. And also the story you told me about how the last sort of six months have rolled out for you. Yeah,

Jen Liddy  2:50  
yeah. So first, I want to say that in our half day, which we really did a quarter day, because we got so much done in two hours that we were you were like, Hey, why don’t you take everything that we got clarity on and go make some stuff happen. And then we’ll get back. I really just stepped into an enormous amount of like focus and clarity that I know I can take action on now. So I just want to say, I’m so excited. I feel like I feel like like I feel like I have wings right now. Because in my business for so long. So just to give people a little bit of background. So I’m a former English teacher, high school, English teacher, college professor. And so teaching is in my blood. And I have managed to really lean into the fact that I’m an enormous word nerd, that I am really good at seeing people’s words and messaging as a huge entity, and then I can kind of pull out for them why it’s not working for them why it’s not doing what they think they want it to do. And help them reframe it, rewrite it, recreate it start to think like a writer. And so I’ve been talking about content creation specifically for just about four years now. And I’ve gotten really good at it. I love it. So like my lane. So where I was struggling what happened over the past year was like so as I’m I’m a messaging strategist, a copy Coach, what I what I realized is I’ve been running Facebook ads for years, like spending $600 a month on Facebook ads, and they would bring me people into my list and that I am very good about nurturing my list. I’m very good about sending weekly messages and giving them the kind of thing that they need. But I was really getting sick of Facebook ads and I was getting sick of you know, Facebook and Instagram and socials in general. So by the time 2023 rolled around, I was really like burning out. A lot of my time every week would be spent. Like I have a podcast. I had you know, I’m everywhere on socials. We had Pinterest, we had YouTube, we started Tik Tok. I have an email list. I have a blog like I was doing all the things and I felt absolutely wiped out. Then in March of this year, two huge things happen. The first was, face my Facebook account, my Facebook business account got hacked. And they whoever hacked it started running $14,000 worth of Facebook ads, to some $27. Jesus loves you blankets. And they were going to it was going to be all pulled from my debit account. Basically, I happened to wake up in the middle of the night and see that this was happening. And I was able to shut it down before anything got charged. But it was like you can imagine like the terror, the horror, the fear, the Oh my god. But essentially what it did was it shut down my Facebook, my business, Facebook. And I was like alright, well you know how Facebook is like, I don’t know, I don’t know any other organization where you can just like have this enormous organization and zero help zero support zero anything. But I couldn’t get any help. So basically, my my whole Facebook, and then by proxy, Instagram just stopped. We just stopped posting my team and I and I have to say it was like for the first time in years, I felt like I could breathe. Because for so long. I’ve been saying like, I think this stupid social crap is so boring. Like, even Facebook is just so boring. They showed me the same 25 people over and over, I don’t ever see the businesses I want to see, etc. So I felt like I could breathe again. I felt like oh my god, this is amazing. And with that capacity, to not be just churning out on social every day. Like I didn’t have a plan, I don’t want you to think I had a plan. I just was like, Oh my God, thank God that my business didn’t get charged $14,000. And I don’t know what the solution is. But I don’t really care because I am just loving, not being here anymore. Because I had capacity. Like I can’t tell you what else bloomed in my life. Like, personally, personal growth wise in my family. And then like I said, two things happen. The second thing that happened was, I put out a call in a large Facebook group, I’m in it for a Facebook group I’m in for like entrepreneurs, creative entrepreneurs. And I said, Hey, I am not looking to build my own kingdom, I would really like to work in someone else’s kingdom as a support person or almost as like a co pilot for somebody as a copy coach, because I if you if that’s not your expertise, you might feel like that’s exhausting, you are sucking the life out of you. But that’s my lane. And immediately somebody took me up on it, we did a call, she hired me immediately. And I am now the copy coach in her group, which has like 32 therapists in it, who are learning how to be online entrepreneurs. I never would have even thought about doing that if I had been still in the churn of everyday nonsense on social media. So like, then after our call today, I really was able to say to you Meg, like these are the two things I want to do. I want to work with people one to one, and I want to help other leaders in their groups as their co pilot. And I want to do it with as little social nonsense and shenanigans as possible. So that’s kind of how I got to where I am. It what’s

Meg Casebolt  8:17  
wild to me is that you’re not the only person that this has happened to either, you know, I’ve spoken to people, probably every quarter, I’ll have a guest on who just mentioned this, that like, I had a strong funnel in place, I was giving money to Facebook, something happened and either like in your case getting hacked, and like, you may have been on the hook for some of that money to you know, like, hopefully your credit card that was attached to it, whatever you know, like but who knows how that could have played out if you hadn’t seen that charge come through or felt like something was wrong. But then there are other people who don’t even have that who don’t even who can’t even say to Facebook, hey, I was giving you money and I’m not giving you money anymore. They’re just like, Oh, your messaging bot triggered something or you’re like my friend Stephanie, who she was on the podcast very early. I think she was like episode five. And she told the story of her business URL is Stephanie Hayes dot biz. And they thought that that was spammy. And all of a sudden, one day, they just decided that it was too spammy and turned off her whole Instagram account. And then she took the URL out like six months, you know, they did all the things. They ran through all the steps. And then one day, she took the URL out and it was reactivated. Like they wouldn’t tell her what to do. So you build this whole platform of I’m going to meet my people in these spaces. And these tools are telling you that that’s how they want you to use it but then when they make an arbitrary decision or somebody hacks your account, like nobody’s there to support you or help you with it.

Jen Liddy  9:44  
That was maddening to me, and I was really angry but also really grateful because I’m like this I hate doing this at this point. It doesn’t. You know, you and I talked before in our in our VIP day call about I I think that social is very intuitive. But I have no idea whether it was ever effective. Yes, I got some clients from social Yes, I had, you know, growth every month, but like, it was a lot of freakin work. And I think SEO is really effective, but not intuitive. And so for me, it was much easier to just keep churning out the social stuff, rather than be like, alright, screw it, I’m going to learn SEO. And then in our call today, like within two hours, I was able to get so clear not only on like, what SEO is, first of all, it’s a lot simpler than you think it is. reframe how I’ve been approaching my content, how I’ve been approaching my writing, and then reframe my entire strategy in my business, which I really believe will enable me to not be on all the socials anymore. Like I don’t want to do it. I was raging in 2020, I was like, I am not going to dance or point or sing or put on a costume, I’m not doing skits, I’m not going to talk to myself, I’ll be fine. And then I was like, Fine, I’ll do like, you know, face to camera kind of thing. Fine, I’ll just do a talking head. And then the, here’s 2023, you don’t necessarily have to let lip sync and dance anymore. But I still think social is such a time suck. And I don’t know if it’s really the be all and end all if you are a person who it sucks the energy out of you for. And that’s how I feel about it. Yeah.

Meg Casebolt  11:32  
And I think like a lot of what’s working in social media right now is following the trends that are already happening. And then you’re creating content that feels like everyone else’s content. So it’s very hard to set yourself set yourself apart. And so many of these platforms, especially Instagram with their emphasis on video, and reels and tick tock being such a huge, you know, the algorithm on tick tock is incredible. Honestly, it’s privacy concerns, the algorithms incredible. But it’s very short, because it’s short form video content, it has to by its very nature be very shallow. And when you have shallow content, it can still work for certain businesses. If you’re like, here’s a product that I’m selling well, yes or no. Do you want it? Awesome. We had Jocelyn on in January, who talked about how she’s gone viral on Tiktok several times and sold a bunch of her like crocheted items. Because people just they don’t know that they want it until they see it and then impulsively, they’re like, yep, that’s the thing that I want, right? Like some businesses, that very quick snippet of here is the option yes or no met works really well. But for those of us that are educators who are creating more information based offers, it’s really hard to articulate something that is that nuanced, complicated and complex, in a soundbite, 15 seconds in 60 seconds, especially if what’s working is a trend that like, Oh, I’m gonna I also have to guess I also have to put myself in a doorframe to do this, I also have to have this music playing in the background. Like I have to have someone else’s audio and make it still work for my business. Like you have to force yourself into things that are already working to go viral for a topic that may or may not help you get clients and might help you get followers. But are those the right people?

Jen Liddy  13:20  
Yeah, I was watching a video the other day of this woman named Virginia Kerr, who is really quite good at what she does on Instagram. She teaches people how to create, you know, reels and social videos. And she’s always up on the current trends, not the trends of like, what sound or what song to use, but really like, what people are looking for. And what people are looking for literally right now, is they want something a little bit more sophisticated than just a talking head. So even if you were like Fine, I’ll do a video. And I will figure out what I could say that’s nuanced enough, that will make somebody get the brain shift that they need. Now that that’s not enough anymore. Now you need to do some B roll, do an introduction, some B roll a cut to you actually working with somebody and then a cut back to something else. And it needs to be 15 to 30 seconds. And I looked at that and I was like Virginia, you’re amazing. I get this. I’m not doing that.

Meg Casebolt  14:20  
I don’t have the energy. I don’t have the capacity. I don’t have the editing skills. I don’t

Jen Liddy  14:24  
tech person. I’m not a producer. I’m not

Meg Casebolt  14:26  
enough. What two hours to create a reel that has to

Jen Liddy  14:30  
be 15 seconds. Yes, yes.

Meg Casebolt  14:33  
And how much money I’m gonna have to set like have somebody else fill me on the B roll. That’s too you know, it’s big time investment and for influencers. For whom they are selling something on that platform. It makes a lot of sense. Yep, yep, yep, yep. And influencers work at a volume business. They eat to be seen by a lot of people because they have a very low conversion rate and they’re selling often someone else It says products and so they have to kind of display it. So it’s, it’s very easy to create, you know, like I get add surgery, sometimes it’s like, here’s the juice that I use, here’s the shampoo that I use, right? Like, you can see those things tangibly in a 15 second, ad or, or whatever. So makes a lot of sense for those business models. But taking influencer marketing strategies and applying them to a sort of low volume service business, yes, is not always necessarily the best use of your time or resources.

Jen Liddy  15:29  
And I think that not enough people are having the conversation of, okay, get clear on how many people do you really need in your business to make the money that you want to make? Because I do think there’s a conversation online about, you know, you’re supposed to scale, you’re supposed to scale, to a great degree, so that you’re making 70 to $100,000 a month, even, you know, $20,000 a month right now is like, beyond my personal like, I don’t know what that feels like, I’m not making $20,000 a month, okay? Um, but the, it’s like, you’re, you’re using all of these other people’s paradigms without asking like, well, how many people do I need, I’m not personally running a volume business, that was a humongous shift that I made at the end of 2022, it took me all fall to realize I didn’t want a volume business, I didn’t want a membership, I didn’t want a subscription model, I didn’t want a mastermind, I want to work with people one to one, because that’s how I can get them the most, you know, the it’s the best efficacy, it’s how people really are able to create better messaging, write better content, and have copy that actually connects and converts. But I was not willing to admit that it wasn’t working. I mean, I had to do, I had to bump into some hard brick walls to admit, first of all, that the model wasn’t working. And then this like slow creep of how much I really just don’t like social No, I’m a content. Like, I’m a content educator. So some of my people are going to be on social. So I think I had also this lie, like, I’m supposed to be there, because I teach content. But I don’t teach like Instagram strategies, I don’t teach you to charge like I teach messaging, you know, systems, consistency, copy all of those things, which you can apply anywhere. And I think that I wasn’t being honest with myself that it doesn’t go along with my personality, or my energy or my strengths.

Meg Casebolt  17:31  
Yeah. And I think also, there’s, there’s been a lot of pendulum swings in the last five years, where, you know, I saw much more service, freelancing style businesses, five, six years ago, and then there was this big pendulum swing, especially in the pandemic, wherever it was home to like, leverage everything, group programs, everything must scale, yes. But when you scale, and here’s what they don’t tell you, when you start to scale, then instead of your money going into your pocket, you’re making more money, but it’s going into your software, it’s going into your team, it’s going into your systems. When you like, let’s say that you’re starting a business today, Jen, and you could probably get away with a Google Doc, a PayPal account, and, you know, a contract system. And a website, I’m thinking you could run a business for $100 a month. But as soon as we start to talk, or you know, maybe dubsado, like, Look, maybe we want to go into a system like that, like a CRM or whatever, but 100 $200 a month, you could easily run a business on that, if you’re talking about and then you know, let’s say that you make $10,000 a month, and your expenses are $200. You need taxes, blah, blah, blah, but like, you’re still maintaining and holding on to, let’s say, 90% of your business. Yeah, super profitable. And you’re still bringing home $100,000 A year because your expenses are so low. But then when you start to talk about scaling, because you’re like, oh, leverage, leverage scale systems operations, impact, blah, blah, blah, like all these terms, keep showing up for us. And as soon as we start to do that, then, you know, I’m spending now I’m spending $100 a month just on my email service provider.

Jen Liddy  19:14  
Yeah. Not to the people that you have to hire to support you with the things that you’re not good at. Right. So the staff, which, which this is what I really want to say about this, for some of your listeners, they’re going to want that they’re going to crave that they’re going to be like, no, no, that’s where I want to be, that would fill me up. And to those people. I say, Thank God for you, you, you shouldn’t be doing that. You know what I always say, I’m a mom of only one child. And I’m like, I was born to be a mom of one child. But when I hear women talk about like wanting three, four or five children, I’m like, Oh my God, I don’t know what that feels like, but good for you for knowing what you want or good for the women who who know they didn’t ever want to have children. Right? I feel like it’s like that in our business but nobody gives you Her mission, so just be like, I don’t want to be the big, shiny face of everything. I don’t want to have a big enormous business like I don’t, that’s not the stuff I enjoy. And it took me I like, I’m really glad we’re having this this conversation because it took me like, you know, the stupid Facebook ads thing the stupid like bumping my head up against the wall with marketing my membership over and even though I knew how much, you know, value I was giving it was all the other stuff of like comparing myself to every other person online and being like, but she’s doing it, but he’s doing it but look at like an I’m thinking I just was not enough. And so and they make it look so easy, and they’re how they might be having fun doing it. And it might be easy for them like, but it was not for me, it was not easy for me. And so to be at this place where we are today where I feel like, Nope, that’s not my business model. It’s not even what I’m going toward. And frankly, I’d love to run my business without ever being on social. That is very freeing for me.

Meg Casebolt  21:04  
And I think also something to talk about here is the value and cost of labor. Oh, yeah, you know, I think that there’s an you and I hadn’t talked about this before. But as you’re talking through this process, it’s like you when you were like, What do I want my business to look like, I sort of want to just slop myself into other people’s businesses and be an asset in their businesses and give them the time and the capacity back. So that way they can go work on their visionary stuff, while I’m giving the feedback to their clients, I’m supporting their group systems without needing to lead them. So you Jen are freed up from like, needing to do the recruitment and the funnel building and the evaluation and all that stuff. Like your brain doesn’t have to figure out how to fill the program you are deliver, I just serve and you’re just being able to be of service to those those students without going where’s the next student coming from, that’s not your job. And for the people that you’re working for. They’re not paying you, you know, developing world virtual assistant rates, because you’re the cheapest person they can get. They value, your experience and your expertise and your teaching and the skills that you’re bringing to this, you’re not getting paid $4 an hour. That’s right, I hope you’re getting paid $100 an hour to go into these programs. And they have the capacity because they’ve scaled their systems because they have these awesome recruitment methods because they’ve already built these intellectual property infrastructures in which they can run the programs, you can step in and get to work you are providing value, they have the money to pay you really, I hope really fucking well as a member of their team, not as an assistant who they’re outsourcing to, but as a valuable member of their team and a long term asset in their business. And there’s a lot of messing around there that is like grow your business as fast as possible and as lean as possible. So that way you can keep as much money in your bank account as possible. And that’s not always the best solution for those folks, especially if they want to hire people like you who are the secret weapons who are working in the business. Sometimes you have to invest. And so if you’re going to have one of those business that grows, and you’re like, Yeah, I want to have a million dollar business, recognize that you and some of your clients might have the same take home pay, but they’re making 10 times as much as you and they have nine times as many expenses, right? Like you don’t know what this all could look like. But if you’re talking about scaling, that doesn’t necessarily mean more money in your pocket. Sometimes that means you’re delivering a better quality of service to your end user by being able to have those systems in place.

Jen Liddy  23:52  
And something you get is more time back, which is what I’m finding a lot of leaders are their time poor, their energy poor, they might be making a lot of money, but they’re like scrambling that was me in 2020 and 2021. I made the most money I’ve ever made, but I was working to like it felt like just to the I might as well have gone back to teaching high school. I just was like overworking all the time. I do want to speak a little bit about the mindset shift that I had to step into in order to shift from like, Oh, if I’m working in someone else’s program, does it mean I’ve given up does it mean I’m a failure? Does it mean I’m now a worker that I have a Jo B? Does it mean that I’m not like an entrepreneur anymore? And again, I have done so much work around like well, what does it mean to be an entrepreneur? I’m in the room with a lot of people in different groups who have enormous businesses and their business. People like they love looking at the numbers. They love trying this thing they love doing this thing they love doing nothing, all of the shit that I hate to do. And to me, I had to get to a place of like, what’s the opportunity cost because I’ve written I’ve been spending hours and hours and hours every week doing marketing, when what I really want to do is get on a loom and give you feedback on your sales page, when what I really want to do is get on a call and teach your people how to write their website, right? Like, that’s how I want to spend my hours. And so I had to do the mindset shift of like, there is no shame, and I still am a consultant and I still work for myself and I still have a business, my business model just looks really different than somebody who’s growing an enormous company. With a with a lot of people in in scale mode, I had to get real, honest with myself. And that was a little painful. And it was like a little bit of an identity shift. But when I really started to look at like, I would much rather, you know, be on somebody else’s call and serve in that way than serve by creating Instagram reels that nobody sees, like, okay, like, that was like the, that was the honest place, I really had to get you. And I just wanted to put voice to that, because I think we’re taught, like, you’re supposed to be a badass businesswoman. And this is what it’s supposed to look like, or it’s modeled for us or whatever. But like until you get to design your business in a way that fills you up and choose the models and the places you want to be and the how you want to serve. How do you want to spend your time? It took me almost I’m almost a full year of this, like huge transformation. When I started this in September of 2022. Yeah,

Meg Casebolt  26:29  
and I think like the model that you’re talking about, the first time I heard it was in Paul Jarvis’s Book Company of one, it’s this idea of like an intrapreneur. That where you’re not growing your own business, you’re working within another business, but you have your own projects that you’re running within a larger organization, and you’re a member of a team, but you also have some some autonomy, and agency to make your own decisions. Like you’re not you’re Yes, reporting to somebody, but you’re also sort of doing your own thing. Yeah, I’ve heard the term about like, fractional, a lot, where you’re like a fractional marketing director or fractional operations person. And so you’re providing these consulting services in within other people’s businesses. You know, so you if you wanted to play with this, and maybe here’s something else that we can talk about, on part two of our SEO is like fractional copy coach for group coaching programs, you know, fractional messaging strategist. So people know, they don’t need to hire you for a job. They don’t need to worry about, you know, what your benefits are going to look like we’re contributing to your 401 K, because that’s not the expectation of fractional consultants, right. But you can be inside other people’s businesses and make your own business being inside other people’s businesses. And that is a perfectly functional and profitable business model.

Jen Liddy  28:03  
Yes, and I’m laughing as you’re talking, because I’m thinking about, like, the thing that’s most dear to me is like, yes, sure, I want to make money. I want to like, I want to do good work. But when I was a teacher, I had, you know, great benefits I had, not a great salary, but I knew where my salary was coming from every week, I had a lot of good things as a teacher. But what I desperately wanted was to get out from under having to be in a certain place at a certain time, I had to eat lunch at 1027. Because I had fourth period lunch, I had to do, like I wanted to get out from under that. And I think that I thought the opposite of that was like growing this enormous online business. Like that’s where the freedom is. But for me, again, I’m not speaking for everybody. This thing that happened with Facebook, I was like, I’m not free. I’m sitting here, making content that I don’t even know if it’s serving me. And I’m a free and content educator. So if I’m struggling with this, I’m really glad we’re having this conversation. Because if I’m struggling with this, I’m sure other people are struggling with this.

Unknown Speaker  29:07  
Yeah. And I think

Meg Casebolt  29:08  
one thing that you said to me was, I, I even skip, eat, like you’re like, I want to be found for my website, for my podcasts and for my relationships. And those are the three places that you are putting your emphasis moving forward. And if you know people can discover you through the podcast, or you can work through the referral networks or you know, you can you don’t need to have been on those platforms for lead generation or for nurturing or for conversions, right like you when things kind of came to a screeching halt for you. Nothing else changed.

Jen Liddy  29:43  
Nothing changed. And the The funniest part was that same month, I got this new private client to go through my content map program. That shocked I don’t even know where she came from. And it was like, Oh, this really could be easier. Thank you universe.

Meg Casebolt  30:00  
So, Thank you universe for aligning all of these, aligning all of these mindset issues that I have and these preconceived notions of what success is supposed to look like and just knocking them over like dominoes. Sometimes like, I mean, the tarot card death shows up and you’re like, Yeah, but it’s, it’s a rebirth. It’s a real understanding of who I am and what I want this to look like. Yeah, here’s my, my data. And we’re just coming together into one beautiful little crystal. Yes, one I have lined up my crystals, and I have lined up my content calendar. And I think you can do both. And it doesn’t have to be either or. Right. Like you can pull your tarot card in the morning to figure out what your priority is. But then you have to do the work. Right. Right. Any final thoughts about this relationship with social and the direction that you’re going? And how it all kind of came together?

Jen Liddy  30:55  
Well, I think that anybody listening to your podcast, who’s found your podcast is like, you know, they’re chopping this up with a biscuit because they’re looking to get off social. I guess I just want to say ultimately, there’s no one right answer for anyone. And I do you think in 2023 relationships are vital in terms of growth? And how do you develop those relationships with your online customers? But the best changes I’ve made in this last 12 months? Are there is there is reexamining the relationship I had with myself and my business and I kind of had to stop bullshitting myself about what I wanted, and why I wanted it. And then all of these other things happened. I will say they happened to me, but I know they happened for me, the coaches in the audience will love that. But I never would have stopped if you know if these other forces hadn’t put an end to it. So I get permission. Permission granted.

Meg Casebolt  32:00  
And I love what you said about like, there is no one right answer for everyone and came to mind when he said that is this quote from The Princess Bride? Where where he says, life is paying Highness anyone who tells you otherwise is trying to sell you something? Yeah. Right. If anyone tells you that, there’s only one solution to it. They’re trying to sell you some totally, totally. And look closely at what that conversation is and what their internal motivations are.

Jen Liddy  32:24  
And I’ve had people on my podcast who are Instagram experts, Tik Tok experts, YouTube, but like, I think there is a place like my dad always says there’s an app, there’s a seat for every asset and ask for every seat, like I believe, like, there is a place. But if you are someplace and it does not feel good for you, like, find, you’re never going to be consistent. Like that’s certainly for sure. But like, it’s not serving you in your soul. And it’s going to be like climbing up a mountain with a backpack of rocks on you’ll get it you’re gonna get there, but you’ll probably, you know, need a feeling of resentment, and it’ll show up in the outcome. You know, like, if you don’t want to be there, then people are gonna see that you don’t want to be there energetic. There really is the energetic piece to Yeah. So if people want to hear more about you tell them about your your podcasts and how they can work with you. I would go to the content creation Made Easy podcast, you’re gonna find a lot of stuff there. There’s like 211 episodes, I think or something so far. Um, and go to my website, Jen I’m a woman, Jen. So it’s just je n. Liddy li DD And that will be actually thanks to my conversation with Meg today in our VIP, that is going to be brushed up and shiny in very, very soon, very, very soon. And I think those are the best places to find me because I’ve kind of let go of Instagram. I mean, I still have an account there. And I play on there sometimes. But mostly, I think, you know, those are the two places that you can really find me at this point.

Unknown Speaker  33:58  
Because I don’t know you’ve got a few months.

Meg Casebolt  34:00  
I don’t really know what two months to update your website to reflect everything before this podcast goes.

Unknown Speaker  34:07  
All right, I’m on it. I’m on it.

Meg Casebolt  34:09  
Alright, thank you so much for being here. Jen. Everyone go follow Jen at Jen And

Speaker 3  34:15  
thank you for being Thank you get to work on it.

Meg Casebolt  34:21  
Thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social and sign up for our email list so you never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media Talk to you then

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