social slowdown
The book that grew out of 100 episodes of the same question: what if you didn’t have to be everywhere online to succeed?
Market your business, without being beholden to social media
Social media is a double-edged sword. It’s a wonderful way to stay connected … but it also feels like an addictive obligation. And it’s even more complex for businesses — your audience might be right there, but you’ve got to fight the algorithm to maybe be seen by them.
Over three years, I interviewed a hundred entrepreneurs asking the same question: what does it look like to build a thriving business without being dependent on social media? Those conversations became the Social Slowdown podcast — and the patterns I found across a hundred episodes became this book.
Hey! I’m Meg Casebolt (she/her)
As the founder of Love at First Search, I’ve talked to hundreds of business owners who wanted to minimize their reliance on social media. So many conversations started with, “I’m not sure what to do next, but I’m so tired of social media. I wish I could escape the grind, but I’m too scared to shut it down.”
Some of those folks were a good fit for SEO. For the ones who weren’t, I found myself sending the same referrals over and over — so I started recording those conversations publicly instead. Over three years and a hundred episodes, the Social Slowdown podcast became a real body of work. This book is what I learned from all of it, put in one place.
1:1 clients
paid students
years in biz
Cups Of Coffee
The podcast archive
The podcast ran for 100 episodes before wrapping into this book. The full archive is still up if you want to hear the conversations that shaped it:
Jessica Abel's background as an author led her to assume that mass marketing and a large audience...
By now we know that what works for one, may not work for another. And in this week's episode, I'm...
Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides...
In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow...
This is the second part of my 2-part conversation with Briar Harvey about all things social media,...
Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online...
I stopped recording Social Slowdown in 2023, not long after the book came out — right around the time AI started reshaping how marketing (and search) actually worked. That shift became the next thing I got curious about.
In 2024, I started co-hosting a new show, Aggressively Human, with Jessica Lackey — about running and marketing a business in the age of AI, algorithms, and automation, without losing what makes your work distinctly yours.