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do i need google analytics on my squarespace site?

do i need google analytics on my squarespace site?

If you're not super tech-savvy, Squarespace can be your best friend when it comes to SEO. So if you're trying to figure out which platform is going to be simple enough to set up and manage while also giving you those SEO-friendly performance practices, you're on the...

my traffic dropped, now what?

my traffic dropped, now what?

"My traffic dropped! What should I do?" This is a panicked question I get at least once a month from colleagues, students & folks who book consulting calls. Most times, people come to me because they got an email from Analytics or Search Console that says their...