Getting to a website page and getting a 404 error message is so annoying. No one likes to deal with broken links – and we ESPECIALLY don’t want them on our OWN website. Not only does it make for an annoying user experience, it can also kinda tell Google...
Picture this scenario: You’re in the mood to make a dessert, so you take out your handy dandy cookbook and use the tabs of the cookbook to flip right to the desserts section. You find a few recipes that sound yummy. In this scenario, the dessert tab is a...
With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
How long ago did you set up your website? Have you made any edits to its structure since you created it? Did you just set it up based on what you saw other people doing? A lot of people don’t put too much thought into the menus on their website because it just...
Getting to a website and bouncing around from tab to tab trying to understand where everything is located is the worst. And, this confuses Google – and won’t get you the traffic you deserve! Setting up the pages of your website in ways that will tell...
Before people start working with us on their SEO, they ask a completely reasonable question: “How long does SEO take to start working?” I work with small businesses without content marketing departments. The business owners themselves have to plan, create, and...
