Define success for yourself and then unapologetically chase it. Because […] if you don’t define success for what it means to you, you’ll chase someone else’s definition,

Amanda McKinney

In her new book, Uncover Your Confidence: An Accidental Entrepreneur’s Guide to Success,  Amanda McKinney talks about what success feels like to you – and how you can become the confident entrepreneur you strive to be.

I’ve brought Amanda on the podcast to talk about her new book and have a deeper discussion about what it means to define success for yourself and chase that success.

We also discuss:

  • What is an “accidental entrepreneur”?
  • Navigating change (we know, it can be scary!)
  • Being confident when you need to pivot
  • How Amanda’s business has shifted after writing a book
  • Gaining clarity after stepping back from social media  

Amanda McKinney is on a mission to help accidental entrepreneurs unapologetically chase their definition of success. After becoming an accidental entrepreneur herself she has been on a mission to help others step into their definition of success so they can combat the comparison and “should” trap that all entrepreneurs face. For more information, you can connect with Amanda on her website at amandamckinney.com, on Instagram at @theamandamckinney or LinkedIn

Read the full transcript

Amanda McKinney 0:00
The whole message in this book is to define success for yourself and then unapologetically chase it. Because what I’ve learned, and I’m sure you’ve seen this so many times is that if you don’t define success for what it means to you, you’ll chase someone else’s definition.

Meg Casebolt 0:19
You’re listening to social slowdown, a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. Social media is a double edged sword. It’s a wonderful way to stay connected. But it also can feel like an addictive obligation. And it’s even more complex for businesses, your audience might be right there, but you’ve got to fight with algorithms to maybe be seen by them. So whether you want to abandon social media altogether, or you just want to take a month off, it’s possible to have a thriving business without being dependent on social media. This podcast is all about finding creative, sustainable ways to engage with your audience without needing to lip sync, send a cold DMS, run ads or be available 24/7. Let’s get started.

Amanda McKinney 1:07
So I have many different freebies, on my website, I actively promote one. But I do have different freebies, on my website attached to certain blog post. And so that really brings in a lot of leads in my business. But the podcast is really the number one way that people start to learn about me get more comfortable with me. And every single person who pays me for my services ends up saying, I listen to your podcast.

Meg Casebolt 1:33
That’s pretty much how it goes. It’s like people discover us in some some sort of content appropriate way, whether that’s, you know, whether they find us on social media, if you have a podcast, people who are listening to podcasts will go binge back episodes of it right. And I find the same is true for my YouTube channel. If people want to learn SEO, they go to my YouTube channel, or if they’re trying to get to know me, they come to the podcast, it’s kind of an interesting, you know, it’s interesting to see what people have consumed before they get into a discovery call or a lead gen call. So I’ve definitely found that to which is really interesting. And then you my friend, I’m so proud of you you’re writing a book, or is it already written? And now you’re getting ready to promote it? Where are we in this process? What was the thought process behind the book as an additional promotion strategy and thought leadership piece and all about,

Amanda McKinney 2:25
oh, this is so fun. And it was really fun to send that email to you that day that I was like, guess what? So writing a book has been in the back of my mind for a while for a lot of people, I feel like that’s the case, like you think like maybe one day I’ll write a book, or it’s just there. And really, it’s not like a lifelong dream of mine. But when I started my business, and I stepped into entrepreneurship, I read all the books listened to all the podcasts, like I consumed so much. And that’s when I thought maybe one day I’ll write a book. So it really started when I became an entrepreneur that I thought this, but I just put it on the shelf, because I was like, I don’t know anything about doing that. And that’s not necessarily the first thing I would think to do growing a business like, I wouldn’t really think like, Oh, I’m gonna write a book first. And then grow this business, I really thought like, I needed to have more of an audience before that happened. So I just put it on the shelf. And then I actually interviewed two different people through, you know how it goes with podcasts, like one person will tell you about another person. And I interviewed two people that went through a writing program that they just raved about this program. And I thought, is this the time, like, it is the neon light flashing for me that this is the time for me to do it. So after I interviewed the second person got on that website applied, and actually got in, it’s not necessarily a hard process to get in. So I’m not trying to make it sound like oh, my gosh, one out of millions here. It’s not gonna get to Harvard. Right. But it was an application process. And, and so I didn’t tell anyone, I didn’t even tell Michael, my husband, like, I didn’t even tell him that I was applying. It doesn’t matter. Because if I don’t get in, it’s not a big deal like all this. Well, when I got in, I was like, I should probably tell him that I got into this program, and I’m going to be writing a book. And so at that point, I decided, like I was like, Yeah, I’m just gonna get started. But I’m not gonna say anything quite yet. Because I don’t know what the book is going to be about. And I’m actually really glad that I didn’t say anything at that moment. Because what happened in our life was that we ended up moving a family member into our home and being the primary caregiver. So my husband and I were the primary caregiver for a family member, which really turned our life upside down. And it was at the same time. Yeah, it was at the same time of writing the book. And so at that point, I thought, I don’t know if I’ll actually finish it. It might be next year, so I was really glad I didn’t say anything to my audience at that point. But because of everything that happened, and because I built a business that I could step away from, and it would continue to run, which is a blessing in and of itself, that I’ve done that I was able to be the caregiver that I needed to be. And I had a lot of couch time, sitting, and doctor’s appointments. And so I actually ended up writing a lot. And so I currently I’ve written my first draft, which is 31,670 words. But I was like, Oh, my gosh, I can’t believe I got through the first draft. And so over the next six months, ish, more like for not really six, more like four months, we’ll be editing. And it will actually be printed in May, June, I should be able to be mailing these signed copies out in June,

Meg Casebolt 5:54
June 2023.

Amanda McKinney 5:55
Yes.

Meg Casebolt 5:58
You know, I know that people will binge podcast many, many years later, I was just listening to a podcast from 2019. And she was like, next week, and I was like, I don’t even know what year you’re talking. That’s true. So June 2023, the book will be live. And you you know, you sort of alluded at the beginning of this conversation that your business is, has been established as one thing, but part of this awareness and this writing process has given you some ideas about where you may want to go and the pivot that you may want to take. So tell me what the book is about.

Amanda McKinney 6:32
Yeah, I’m so excited to share this in the cool part about this program is that nothing like when we do pre orders, which will be done by the time that you are releasing this, I’m sure. But the pre ordered the early preorder actually funds, the first print run of the book, which allows me to retain ownership of the content, which was very important to me, as the author. So to do it. Yeah. So it’s kind of like crowdsourcing, almost, except it’s not just funding something and you don’t get anything. Yes, you’re supporting something that you do get a signed copy at the other end of it. And of course, I did lots of bonuses, I’m going to do a private podcast feed those types of things for the pre order people. And so I say all this because they actually get to vote on the cover and the title. And there’s a few things that aren’t set yet. So I’m going to tell you the working title now, but it could change. So we’ll see. But the working title is uncover your confidence and accidental entrepreneurs Guide to Success. And the whole message in this book is to define success for yourself, and then unapologetically chase it. That is what I really want everyone to be able to do once you read the book, because what I’ve learned, and I’m sure you’ve seen this so many times, and I did it myself. So this is a personal story as well as others is that if you don’t define success for what it means to you, you’ll chase someone else’s definition. And it’s really easy to. So that’s what the book is about just really uncovering that.

Meg Casebolt 8:15
I love that and especially about like definition of success as an accidental entrepreneur. Because, you know, when you think about what is success as an entrepreneur, we’re going like Steve Jobs and, and like all of these multibillion dollar companies that have household products that have name recognition at a high level that, you know, you know, the names of the founders, but for so many of us, we’re running what, what some of my friends call lifestyle businesses, where it’s like, I don’t need a million employees, I need like a handful of contractors, right? I need like $100,000 profit. I mean, like, and that might feel like a lot to a lot of people. But I mean, go back and listen to my conversation with Tara Newman about profit first and how much it costs to actually live. You know, like, what, what do you really need the business to be for you. And if you can figure out what that definition is, and extract your ego to an extent from your definition of success, which sometimes can play into a lot of this like imposter complex comparison, itis junk that comes up for us in social media, where it’s like, well, that person has a million followers and I only have 1000 followers, so I’m not successful. But if you have 1000 True False, what’s the what’s the rule like? 1000 true fans? I think now they’re even saying like 100 True. Yeah. 100 Ambassadors is all you really need like for you to launch your book right now. You don’t need to have a million dollars in pre sale orders. You need it enough to fund the first one, right? Like what’s the success measure look like?

Amanda McKinney 9:50
Right? And it’s much more attainable. Like it’s, I mean, I would love maybe one day to have a billboard in Times Square where My book on it like, that would be amazing. But that’s not what I need today. That’s not what I need to get into hands that would affect someone’s life in a positive way, which is the goal of a book, right? And so that like your point is so true of stepping away, like, our ego needs to take a step back and say, like, what, really? What what do I need? What do I want? Personally, not just what everyone else is talking about? And it is really interesting. I have had several people over the last however many years, five that I’ve had my business that have said, like, do you don’t worry about your follower count on Instagram? And the answer is no, no, I don’t. Because the Instagram followers that I have, are not paying my bills, like the number of followers does not pay my bills. It’s, it’s how I love Instagram, don’t get me wrong, I show up on stories almost every day, I really find it a great way to connect with people. And really, like meet people online, I think it’s great. But that’s not my measure of success. And I think because I teach about marketing, people assume I do care about it a lot. And I don’t, which then came through in the book, like the book is not about marketing, which is fascinating.

Meg Casebolt 11:21
It’s fascinating. And I think also, you know, one of the things that you said, but kind of near the beginning of this is like you when you started your business, you read all the entrepreneur books, and it’s sort of planted that seed of maybe one day, I’ll write a book, but I’m not sure what it’s about. And I was thinking about Malcolm Gladwell and his tipping point theory of you need to be doing something for 10,000 hours to really, truly become a master of it, to really truly understand it. And I think, you know, there are some some shortcuts to that, especially in the online business space, if you’re working with specific business coaches who can give you the things that you need to know. But really like, it takes time to get good at things that takes time to figure out what your core message is, and what your reason for running a business is. And I think that changes over time, the more you learn. And so there are absolutely things that you’ve probably coached your clients on that aren’t marketing related their self esteem, their confidence, they’re figuring out what those success measures are. And then, you know, because I know, because I’ve done trainings in your program, I know that you’re talking about this, determining how well you are achieving the success measures that you’re putting into place like so you can define success, and then track your progress towards success, to feel confident about the fact that you’re moving in the right direction. Like there’s some really interesting stuff in here that has some correlations to marketing, but right, not necessarily the focus of what you’re talking about, which is awesome,

Amanda McKinney 12:56
right. And I just really appreciate how you just summed that up of like things changing and evolving. But it’s all really connected. And it’s true. And you you asked me earlier about the pivot that’s happening. And it’s been really interesting, because, I mean, I was really nervous to share the topic of my book, because I was like, Oh, my gosh, I’ve built this business. Really working with yoga teachers, and going all in on that niche has been amazing. And I thought, oh, my gosh, this book isn’t for you, like for only yoga teachers, I should say it is for yoga teachers, but it’s not only for yoga teachers. And it’s not about marketing. What are they gonna think like, I was so nervous. And I’ll send a link to I released on my podcast and on YouTube, the interview with my book coach, and so you can link to it because I talk about how nervous I was. And it was interesting, because we recorded that interview before I had released any information. So I was actively nervous during that interview, which you can visibly see. And I was really uncomfortable about it. And you know what mag, not one person has said anything negative or questioning it. Everyone has said, this is perfect. Amanda, this is what you teach us. No one has been upset about it. And I can I just wonder how long I probably would have sat in that of, oh, this should I should write this marketing book. I’m so grateful how things worked out. You know, being a caregiver stepping away and having that space to really think Well, if the business goes down, how would I rebuild it? And I would write this book and this is the book that came out on the other side and and like you said it, it is correlated to marketing because it’s all intertwined together. But it’s not about marketing tactics, because I believe it doesn’t matter the tactic you use if you know what you want to chase

Meg Casebolt 15:00
Oh, hot bam. The irony to me of you saying I just wrote a book about being confident, and I was so nervous, I know about it talking about

Amanda McKinney 15:14
it, even when

Meg Casebolt 15:15
we can embody the experience of this, and you’re like, you’re 30,000 words saturated in this topic. And even then that, like nugget of fear is always going to be there. And probably there’s a lot in the book about, like, feel fear and do it anyway. And like, really figuring out what you need, how you need to throw yourself into a difficult situation to because you’re looking at the goal in the long term, which is awesome. Yeah, it’s a scary,

Amanda McKinney 15:46
it’s so scary. And, and, you know, I think, bringing it back to something you said just a few moments ago of like, you have to do something for a while before you really know what you’re doing, if that makes any sense. And so I’m so thankful for the Amanda five years ago, who worked through that fear and just started working with people. Like I just started working with clients, I started learning from people like you, I started to move through that. And that’s where I think a lot of people who read the book are, they are in the place of this is like, but I’m here. And what if I can’t do it? And it’s like, you’re going to be scared, everyone’s going to be scared, because what if it doesn’t work out? But what if it does? What if it does work out? What if you do find something that you love, and stepping through and then knowing that you can always pivot is in some people hate that word. And I think I blame the pandemic, because everyone talked about pivoting during the pandemic, whether you like

Meg Casebolt 16:48
it, or I blame friends for that femur couch, like pivot

Amanda McKinney 16:55
on here, I think what you know, we can always adjust. And here I am saying it and also feeling nervous at the same time, you’re talking to me at a time where my business is in the middle of the pivot of, and again, I don’t know exactly where I’ll be when this goes alive. But I’ll speak true to what I am right now. So you can hear the nervousness, you can hear all the things is like, I’m in the middle of this pivot of my website says yoga teachers. So what do I really do with that? Fortunately, I switched to Amanda mckinney.com, a few years ago, so I don’t have to change the URL again, which is great. But you know, everything like I mean, the name of the podcast, I’m probably changing. You know, like, I haven’t told people this, but I’m going to make some changes. And with those changes comes nerves. What will people say? What will people think? Will they think I failed? And I’m changing? Or will they think I’m flaky, because I’m changing. All of those feelings come up. But the reality is, I have to teach what is in my heart, I have to keep serving with what is in my heart and my definition of success. And I want to help people step into that confidence. And when I wrote the phrase, unapologetically chase your definition of success. I wanted to shout it from the dang rooftops. I couldn’t stop myself from writing it.

Meg Casebolt 18:24
I think Michelle Mazur would call that the three word rebellion. Ooh, you know, it’s a little longer than three words, but that’s yeah, unapologetically Chase, your definition of success is that rebellion, that is, it’s not what we expect from our patriarchal society, which is always more better, bigger, stronger, it’s like no, find your definition of success, and then unapologetically, chase it and don’t, don’t try to fit yourself into someone else’s mold. And that really can be scary, especially when you’ve already I like, become a brand in a specific space. When you’re already known for something. It’s it’s different to pivot when you’re unknown, and you’re still trying to figure it out. But you said something really fascinating to me, which is, I’m in the middle of it. And the middle is always messy. And we are always in the middle of something. I think about like middle school, what was what was the worst year of your life? Probably. Societal, right? Like, you have all these societal expectations of how you’re supposed to behave and everything in your body is changing. And everything in your life is changing. And your brain is forming in different ways. And like that’s, I feel like so many of us are in this like nonstop business puberty. And we’ve gotten out of it, then like the next phase of hormones releases, like there is no there. You can you could absolutely have a business that is stable and steady, but it can still be dynamic, and it can also become stagnant. Mm. So we have to find this weird, like, in between a space of innovation and stability. And it’s not something that can be defined outside of ourselves, it has to be an internal conversation based on both feelings and data, which is really hard to talk about.

Amanda McKinney 20:20
Right? Right. And that marriage between the two things of the feelings and the data, because I think they’re both so important. If we only follow the data, we can end up in a place where we’re not happy. If we only follow the feelings, we would never have a business, let’s face it, we would not do anything. Yeah. We’d be scared. And

Meg Casebolt 20:43
you don’t hear from being an attraction activate. I’m like, let’s go look at all your numbers. But then let’s also pull a tarot card about it. Like, it doesn’t have to be either, or it can be both. And one thing you said, a QA that just blew my mind a couple of minutes ago is if everything burned down. I had to start over. What would I build now? Because what a five years ago, Amanda scrapped out is not what now Amanda?

Amanda McKinney 21:12
Needs, right?

Meg Casebolt 21:15
Yes, like the whole is greater than the sum of its parts in a lot of ways. Like the the steps that we have taken have brought us to a new place. And the way that you are explaining things is probably different than how you were explaining it five years ago, because you’ve learned in your life has changed. And the people who are finding you now need what you have now, you know,

Amanda McKinney 21:35
right. And it’s, I think that’s a beautiful thing, right? And it’s wonderful to hear it and to hear you reflect that. It’s also scary when you’re starting to be like, Oh, I have to take all these steps in order to figure out what I’m going to do five years from now. Like, again, I just go back to like, I’m so proud of five years ago, Amanda for there was so much that I didn’t know, but I just went in today, there’s so much that I don’t know. And I’m still just going to keep going. And I’m, I’m just so grateful for every single step along the way. And I hope that this conversation, let alone like the book, the podcast, like anything you and I ever create. I hope it inspires someone to just keep going just take one step, just do something. Because you will get five years down the road and be like, dang, I’m so proud of her. I’m so proud of her that she did.

Meg Casebolt 22:33
Yeah, five years ago, I was I had my website up and I went, Oh, I’m really scared to just say that I do SEO. For four, yeah. But it was a really scary adjustment. And it meant at the time I was like, I’m a web designer, I create everything. And then like SEO is a part of that. And I made that that what is essentially a very small pivot to focusing on one wedge of web design, that then became the thing that I’m known for. And now you know, no, there’s probably a pivot coming down my way too, because it’s like that. It’s almost like a seven year itch.

Amanda McKinney 23:07
Yeah. Yeah, it really is. And it’s like it, like you said, like, we can’t anticipate what’s down the road. But the pivots will happen. And it’s usually not even as big as we make it in our mind. Like I’m making this much bigger in my mind than it probably needs to be. But I’m like, oh, gosh, I’m so nervous. What are people going to think? How am I going to do this? How am I going to make the message clear? Like that’s one of the biggest things that I struggle with, with marketing because of messaging is really hard. And it’s something I teach, right. And it’s like the cobblers kids have no shoes. It’s like I my messaging is probably crap. Because I’m not even thinking about it most of the time. But it’s like, I think about how can I make this message clearer where where I go with this pivot with confidence, because I have noticed one thing, I’ve noticed a lot of things in my business, but I bet you can you can say the same thing. Like I have noticed when I step into a change and communicated to my audience, my members, my students in any way. When I step into that change with confidence and communicate it with confidence. People come with me, if I’m iffy if I’m wishy washy. They’re like what’s happening. There’s a confusion and a questioning. Whereas if I just say this is where I’m going, if you want to come with me great. If not, that’s okay, too. It’s a way better system.

Meg Casebolt 24:39
Yeah, yeah, I think that’s so true. And it is that confidence that shows up that people want to feel like they can trust you and that you are going to lead them and and I think that’s a huge part of figuring out how to run a business is self leadership, team leadership. Customer leadership, and having the confidence to be like, I don’t have this all figured out. But my friend Jenny, and I call it being a scrappy bitch. Or like, yeah, I don’t have it all figured out. But I’m scrappy bitch, and I’m gonna figure it out as I go in every step, I’m gonna get better. And if you want to come along, like, strap on, and we’re gonna get out. Yeah, and showing the work in progress and being transparent about this is not an easy decision. But if the numbers are adding up, and my gut is telling me it’s right, alright, on both of those are, I mean, any change in our our brains are not wired for change.

Amanda McKinney 25:41
Yeah, I feel like my brain are

Meg Casebolt 25:43
constantly telling us to maintain the status quo, right? Like that is what our brains do to keep us safe. So change is hard.

Amanda McKinney 25:50
It really is. I remember, I took a class in grad school on change. And then we’re all this change theory. And it was so interesting. I, this might even be a story in the book, I can’t remember.

Meg Casebolt 26:04
I bet you’ve written so much that you’re like, I don’t know what the final draft?

Amanda McKinney 26:08
Yes, it’s so interesting. You know, I took this class, and I remember learning for an entire semester about how to implement change with ourself with an organization. And it was so hard, it was an entire semester on change, which is remarkable that I got to take that class in grad school. So cool, but I did. But I mean, just to think about that, like, if, if anyone, myself, you anyone listening is fighting change, or feeling uncomfortable, like know that there’s an entire class in grad school taught on change that because we have to learn how to navigate it. It’s not just in us, we have to figure out how to navigate that. And it’s different for every person. And change is hard. It really, really is.

Meg Casebolt 26:57
Yeah, there are even entire consulting firms that do change management. Yes,

Amanda McKinney 27:01
yeah. And they get

Meg Casebolt 27:03
organizations, they will go in and help people position and transition and whatever they need to do, which is kind of incredible. You think about it, just all right, all of these changes that we are pushing, and you have to sometimes push yourself so So before, before we get too esoteric. I want to hear from you. Well, we’ll go back to like, marketing a little bit. How do you see this new book fitting into your? Not not the new positioning of the business? But like, how do you see the book as bringing new people into your world? Like, in addition to the podcast? Where do you see the book fitting into how people are finding you? I’m sure that’s part of the marketing strategy of the book, too, you know,

Amanda McKinney 27:49
is and you’re gonna love this question. So one of the questions and this is another reason why I really liked the program I went through is And just so everyone is very aware, I’m not getting a kickback. If anyone goes to this program or anything, I just really enjoyed the program. The one of the questions that the professor, so it was actually programmed through Georgetown University, and the professor asked the question, what doors do you want this book to open for you? And I thought, Oh, Dad, that’s so good. And I had no answer you again, if you watch this on YouTube, the interview, you’ll see the long pause. Because it was so funny. Like it was like, you know, at first I didn’t know, as I and I think I’ll continue to answer that question, as I continue to write and continue to edit and get this book out into the world. But really, which again, feels uncomfortable, just going to be real clear with that right away, it feels a little more uncomfortable for me, because I’m really comfortable behind this microphone and screens and all of that. Like, I feel like I want to speak more on maybe a virtual stage or real stage, I don’t know. But speaking doesn’t necessarily have to be two huge groups could but even small groups like speaking and really helping people have that moment of, oh, I can define success for myself. And I can then move forward with confidence in what I want to do like more of a motivational Inspirational Speaker tone, which again, is uncomfortable, like I had a moment which again, you could see on this YouTube video where I’m like, so uncomfortable. I’m like, am I trying to be Mel Robbins right now? Like, I can’t compare myself to Mel Robbins. And you know, we had such a good moment about that. So the the answer to the question on marketing is that I want this book to open doors that allow me to connect with people that identify as accidental entrepreneurs, someone who really does want to To create something, whether it’s like run a bakery, be a yoga teacher online or in person or start this online business or be an author, like whatever your, whatever your itch is, but is really hesitant. Because they’re not sure if they can do it like, those are the people I want to speak to. And so thinking about speaking at colleges, and I found myself really at when I was home for Thanksgiving, talking to one of my nieces, who’s an artist, like she’s in high school, and she’s a beautiful artists, digital artist, and I said, I’ll create a website for you. She was like, what I was like, yeah, we can do that you can sell your stuff online. Like I’m like pushing her to be an entrepreneur already. And I just thought, that’s what I want to do. So I want it to open doors for speaking for partnerships, I think that would be really fun. And so I really anticipate creating, possibly a program around it, definitely more on the podcast, but more so like, partnerships, and really like honing in on specific groups of people I think would be really, really cool. So looking for those opportunities is a little bit different. And when I think about what does that look like, from a marketing standpoint, I’m like, Oh, it’s a lot more networking. It’s a lot more connections. It’s me saying, hey, Meg, yeah, do you know anyone who might be interested in this topic that could just have coffee with, like, I think that’s really the route I’m gonna take, which I know you love so much.

Meg Casebolt 31:33
You know, I love it. I’ve talked about well, you listen to the podcast do so you don’t everything I’m gonna say.

Amanda McKinney 31:39
But I really do love it. And I agree with it.

Meg Casebolt 31:42
And I think it can lead to new clients too. Because, you know, the podcast, you have so many episodes that sometimes people don’t know where to start. Whereas a book is a distilled, you know, 30,000 words, that’s probably you know, what, 100 pages ish,

Amanda McKinney 31:58
I have no idea. And I don’t know how much bigger it’s going to get through the edits, or like, because they did say like, you’ll have to write more on this. And this, which I’m sure it’s gonna be challenging and exciting.

Meg Casebolt 32:10
But you know, there are people who can read a 100 page book in two hours and really get the core messaging of what it is that you’re doing. And I’m using my own reading speed there first. I know not everyone reads at that pace. But you know, just like having that really distilled, low cost organized approach to what your framework is, what your methodology is, I think it’ll be a really good introductory, lead generation, you know, 510 $20, as opposed to, you know, they book a session with you, it’s a couple of $100, they join your program, it’s like a billion dollars. So having that, that way that people can get to know you hear your voice, understand what’s important to you, maybe then go listen to the podcast, maybe then become the client. But finding you through the book, as a primary introduction, could be really interesting approach. And then, like you said, leveraging it into speaking and, and other partnerships and engagements. It’s such such an interesting approach to marketing. But there’s also, like a certain level of authority that comes with a book that just isn’t, yeah, transcending across all platforms, you know, you can have millions of YouTube followers, but then when you write a book, it’s like, oh, but they’re an author, as if, like, people are gonna self publish something in a day. You know, it’s kind of funny how it has that different tear of authority that’s attached to it.

Amanda McKinney 33:29
It definitely does. And I think that’s part of how people can get in their own heads speaking for myself of like, Can I do that? Can I actually write a book because of that authority. And that’s why I found a program because I was like, I don’t know how to do this. But there are people that will help you, you know, just like you teach SEO, and I’m so grateful that I’ve learned from you, there are people that teach you how to write a book, which you can find a program and go through it. And, and that’s what I was able to do. And and now I’m so excited that like you said that this gets to be an entry point to someone learning about who I am and how I can help them in any way. And, and I do see, like you said, like, okay, the podcast can be this other piece of like a whole bunch of content that people can consume. And then maybe it’s coaching in some way. Maybe there’s a year long program or something like along those ways. Like I don’t know what’s on the other end of it. By the way, if anyone’s listening that’s in my membership. I am not closing anything down. I do anticipate hearing those questions. I’m not shutting anything down. And I think that’s important to think about from a business standpoint of like, it can be a transition. It doesn’t have to burn down to be restarted. It can be a transition period. And I’m excited for whoever comes along with me.

Meg Casebolt 34:50
I love that. Well, thank you so much for sharing this journey and sharing this fear and gumption and innovation and adjustment and Anxiety with us. And we will make sure to include in the show notes, the link to the information about your business about your podcast about your book about your cornerstone. All of that will be in the show notes. Any final thoughts you want to impart with us right now?

Amanda McKinney 35:13
I think I would just love to leave everyone with unapologetically chase your definition of success. Please, please, please,

Meg Casebolt 35:21
yearly reorder rebellion. I love it. Thank you so much, Amanda. I really appreciate it.

Amanda McKinney 35:26
Thank you, Meg.

Meg Casebolt 35:30
Thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social slowdown.com and sign up for our email list. You never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social slowdown.com/review Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media. Talk to you then

Please forgive any typos or errors, as this transcript was automatically generated by otter.ai

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