Organize Your Website for SEO Using Categories and Tags

Organize Your Website for SEO Using Categories and Tags

Picture this scenario: You’re in the mood to make a dessert, so you take out your handy dandy cookbook and use the tabs of the cookbook to flip right to the desserts section. You find a few recipes that sound yummy. In this scenario, the dessert tab is a...
Spring Cleaning: How to Clean Up Your Website

Spring Cleaning: How to Clean Up Your Website

With the vernal equinox upon us (officially spring next week!), the first blooms of crocus popping up in my yard, and baseball opening day right around the corner (Go Red Sox!), it’s time for an annual ritual that I both love & dread: spring cleaning. While...
How to Structure Your Website Menu for SEO

How to Structure Your Website Menu for SEO

How long ago did you set up your website? Have you made any edits to its structure since you created it? Did you just set it up based on what you saw other people doing? A lot of people don’t put too much thought into the menus on their website because it just...
how to make your website’s homepage seo-friendly

how to make your website’s homepage seo-friendly

Your homepage is a huge representation of yourself – and it’a also the most visited page on your website – so making sure it stands out and gets the right information across to your visitors should be the number one goal when figuring out what to put...
do i need to niche down my audience or offers to help my seo?

do i need to niche down my audience or offers to help my seo?

Last month, I decided that I wanted to upgrade my coffee maker. I asked my team for some recommendations and they gave me so many ideas – an AeroPress? An espresso machine? A Moka? I got super overwhelmed because there are a lot of coffee devices out...