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A refreshingly different blogging and SEO gameplan for superhero entrepreneurs who want to get found online by their ideal clients…
… without being tacky, sleazy, or getting lost in technology-hell
(totally a real place, by the way — it’s hot and nerdy).
It’s noisy out there:
This many pieces of content are created online — every 24 hours.
The number of new blogs that hit the internet every. single. day. (And that’s just on WordPress alone.)
How many new websites are published… every minute.That’s about 720,000 per day.
here’s what you already know:
If you want to expand your reach, build your platform and grow a steady, thriving client-base… it’s time to step up your blogging and SEO game.
But it’s a catch-22: getting found online is harder and more competitive than ever before.
Putting together a great-looking website, hitting “publish” on a couple of articles and waiting for the clients to roll in is a one-way ticket to The Land of Disappointment (it’s like a depressing version of Disneyland, and the lines are twice as long).
So… how do you do it right to ensure that you stand out amongst the noise?
And, more importantly — where are you going to find the time (and the know-how) to craft a plan to make sure you get found by the people who need you?
After all, this whole “get-found-online” fuss is just one of the 743 things on your to-do list today.
And although you’ve heard about SEO (make that item #744), you haven’t really been able to sit down and make sure you’re doing everything you can to make sure your business gets found online by the people who need what you’ve got — and are willing to pay for it.
And anyway… you’d rather leave the “techy stuff” to the computer nerds… especially when there are so many other things you could be focusing on right now.
Shiny things. Exciting things. Things like Facebook ads, webinars, courses, beautifying your Instagram feed and maybe getting around to writing that book… one day. Oh, and one more slightly significant thing: doing the work with the clients you’ve already got.
Yep. Who else needs a nap?
Despite all the chatter about “content shock” and “nobody reads online anymore” and “SEO is dead” … your ideal clients are out there searching for you — right now.
(And, truthfully, good SEO is about more than just getting found — it’s also about creating content that showcases you as the person who is uniquely equipped to solve your ideal client’s problems… positioning you as the obvious choice. More on that soon.)
“But Meg, SEO is booooring and very confusing, and I really don’t have the time or know where to start,” you say…
… and I hear you. But also, I have opinions and hard-won insights about this. So hear me out for a sec:
but here’s what you may not know:
Every minute, 4 million people open up a new tab and try to Google their way out of a problem.
And the businesses that invest in creating content that answers those people’s questions are the ones that get found and win.
Why does this matter?
Because you DON’T need to get found by everyone online to see a measurable change in your biz – and you shouldn’t want to.
Cultivating the right relationships will help you get found online by the right people (or to be real “captain obvious” about it, I mean the ideal clients who are dying to work with someone like you) …
…. And help them see why you’re the expert they need.
As the web design Wonder Woman behind Megabolt Digital, I’ve seen my share of smart and savvy business owners who invested a lot of time (and money) into their website with frustratingly little to show for it.
They had a great site. A gorgeous brand. A superhero service offering. But no one was finding them.
And worse yet? When they were getting found, those ideal clients were bouncing right back into the depths of the internet because their website didn’t position them as the answer to their clients’ problems.
I began to see a pattern: here were these entrepreneurs who built a business all around relationships and impeccable service. They were succeeding in business because they cared and did great work.
But, when it came to creating an online presence that helped them get found by the people who needed them — and dazzle them when they did? They were coming up short.
There was a mismatch between how they built their business — people first — and the things they thought they needed to do to make SEO and blogging work for them.
There’s a misconception that SEO is all about “gaming the system” and stuffing keywords into every page of your website. It sounds techy, time-consuming and full of questionable tactics…
… but the reality couldn’t be farther from the truth.
Because, when done right…
SEO isn’t about formulas. It’s about relationships.
Yep. Relationships. You know, the thing that you use to build your business and look after your clients every single day? The reason for your success up until now?
That’s exactly how we’re going to help you grow your traffic, get those much-needed eyes on your important work, and magnetize your ideal clients when they find you.
I’ve got geeky-goosebumps just thinking about it.
Solid SEO and client-attracting content
come down to building 3 key relationships:
Your relationship with search engines
Google takes over 200 factors into account when it decides how to rank your website and your content. There is so much more to getting found online than just choosing (and using) the right keywords. And the best news? You don’t have to speak robot to start building some serious Google street cred.
Your relationship with other websites
The best relationships are built on trust, and Google agrees. When search engines see that your website and content is being linked to by other relevant, credible websites (in essence, when you’ve got sweet backlinks)… cool stuff begins to happen. Google gives you a fist-bump when it sees that you’ve got solid relationships with legit, high quality sources — which means you’ve seriously boosted your odds of getting found.
Your relationship with your clients
Good rankings are only half the deal: the real magic happens when you start aligning your content and keywords with topics that your ideal clients actually care about. This is your opportunity to share your message and unique perspective with people who are dying to hear what you have to say (no skeeze, sleaze or douchey tactics required).
… and that’s why these 3 crucial relationships are the foundation of my process.
I work with superhero entrepreneurs who want a gameplan for optimizing their website and crafting epic content, so they can get found by the people that matter most.*
*And make them fall truly, madly, deeply in love with you
Or, keep on reading to find out exactly how I’ll rescue you from the clutches of SEO supervillains, keyword catastrophes and website gremlins.
Because you were made for so much more than being a damsel in distress.
here’s what to expect:
Before we begin:
Step one: we chat on the phone
It’s like two friends catching up, but one friend is asking really cool and valuable questions about your business, dream customers and goals.
If it feels like a good fit, I’ll send over an official contract & first invoice. Once that’s signed and paid …
Step 2: I'll start tracking the good stuff
As soon as the contract is signed, I’ll ask for access to your Google Analytics account. I’ll double check that Google Analytics and Google Search Console are installed on your page, and set them up to track the conversion rates we need to track to know if our SEO effort together is working. Once we get this configured, we’ll be able to find out which blog posts, social campaigns, and even which keywords are having the highest opt-ins.
We’ll use this data throughout the process to continually increase traffic and improve conversions. (And make sure that the RIGHT people are finding their ways onto your email list, based on where your brand is heading — we can track and improve that, too.)
You can sit back and relax until…
Step 3: We book our kick-off call
On this call, we’ll review your data in real time & discuss our strategic plan
For example, is our highest priority … to move ok-ranking keywords into top spots? To increase click-through rates for specific valuable queries? To expand your content to grow your market share?
All of these are possible, but we want to agree on where we want to spend your time first.
That week, you’ll also receive your traffic snapshot & content audit reports, with a walk-through video to explain what all the data means.
Get your current website running smoothly
Step 4: I go into cleanup mode
My team & I will make some easy fixes to improve your site performance and brand presence.
There are some little SEO tasks that can make a big difference in your overall domain authority, like adding Schema markup to your site, setting up or updating your Google My Business page, auditing your site for technical errors on your website, etc.
We’ll also make sure that your page loads quickly, works on mobile devices has content tags in the right places, doesn’t have any broken links, etc — technically we’ll get it in tip-top shape.
Step 5: We increase traffic to your existing content
Now we’ll focus on increasing the page rank and click-through rate of your current content.
This phase will make your existing content work harder, to get more eyes on content you’ve already created.
Let me tell you what’s working well, what could be problematic, and what to do to improve the performance of what you’ve already written. Let’s bring the best of your blog posts back to life!
Plan your content for success
Step 6: We position you among the experts in your industry
What phrases are currently being found on the websites of your competitors, but not on your website? I’ll find new topics that your competitors are writing about, so you can create new content to capture that audience.
We’ll discover what your competitors are doing and plan to do it better in order to gain market share within your industry.
Step 7: We broaden your reach to a new audience
After we know how your current traffic aligns with your branding and your goals, we’ll touch base to discuss what you WANT to be known for. Then I’ll research new keywords that have high search volume & low competition. With these, you can pick up some additional traffic & authority AND be found by ideal clients for what you want to be known for.
We plan for world domination pimp you out around the internet.
Step 8: We design a backlink strategy OR get you set up for Google Ads.
If you want to keep going the organic route (no kale necessary), we’ll explore the other websites that your competitors are using to increase their domain authority, and use that info to come up with a promotion plan, so you can pitch yourself for feature stories, podcasts, guest blogs, and more.
If you want to see faster results (and have an advertising budget), we can add fuel to the search fire by getting you set up to run Google Ads. (If you want me to run your ads, additional maintenance fees apply.)
Step 9: We monitor, adjust, and strategize next steps
SEO can take a while to “kick in,” and I don’t want to just update your site then leave you high & dry. I’ll keep a watchful eye on how your traffic is improving and which keywords are slowly gaining traction, and every month I’ll send you a report that outlines this information.
I’ll also share strategic feedback about how we can double down on what’s working, and we’ll check in monthly to make sure that your search is heading in the right direction — both by increasing overall traffic AND making sure the keywords you’re acquiring are in alignment with your value.
pricing starts at $2500/mo
I only start 2 clients/mo for this particular offering, so grab your spot now.
Book your call with me now via the button above.
Improving your SEO is for when you want to:
Get found by the people who need you (and are willing and able to pay for your expertise)
Make sure that, when people DO find you, your content helps position you as the superhero they need to hire (like, yesterday).
Optimize your website for more traffic, higher engagement and more sales
Be confident that your website is attracting and converting the right kind of people (instead of bringing people in, only for them to bounce back off in 24 milliseconds… or less).
Develop a strategy for creating consistent, high-value content that sounds like something you’d actually say
AND ... you’re ready to let an expert (that’s me) figure out the “techy stuff and boring research” for you... and tell you exactly what to do (and how to make it happen)
wondering what SEO will do for you?
Step into my time machine and take a peep at future YOU,
after our work together…
- You’re calm, relaxed and confident – because your “get found online” game is hella strategic and under control. And the best part? You’re not being a douche about it. You’re just building relationships and connecting with people online, like you do best.
- Whoa – look at your calendar. Your website is giving you some SERIOUS SEO-lovin’… which means your ideal clients are finding you… and man, do they like what they see.
- You can’t remember the last time you worried about hustling for clients. They’re coming to you, every single day, begging you for your services. Because they KNOW how awesome you are.
We could be a good fit if you see yourself in any of the following:
You’re not even sure if your website is optimized for SEO and you don’t know how to tell or what to measure.
You have a beautiful website, solid content, a great service offering - but no bites. What’s up with that?!
You’ve been avoiding creating a SEO plan (I like to call it a “get found online” plan) because it all sounds like too much work… especially with no guarantee that it’ll work for your business.
You want to create content that positions you uniquely in your industry and helps your ideal clients see why they should choose you… but you don’t know how to create a strategy to make it happen.
You’ve dabbled in keyword research in the past, but you’d rather take a hit from Thor’s hammer than spend another second inside Google Keyword Planner (blech!)
You know you need to pay attention to SEO but you have no idea how to go about it. Meta tags, keywords… it might as well be Greek to you.
You’ve tried to write SEO-optimized posts before and it sounded robotic. You feel like you’re writing about boring, done-to-death topics in a way that sounds like everyone else.
You’re not sure what kind of topics your audience is looking for. How do you know what to write for them if you don’t know what they need?
You don’t have the time or desire to dig around in analytics. You just want someone to help you figure out what’s not working, what is, and create a plan that you can easily follow and adjust as you move forward.
ready to get started? here’s what happens next:
- Click this exciting button to fill in a quickie questionnaire about yourself and book in your free call with me to see if we would be a good fit.
- On our call, we’ll chat about exactly what you need and whether I’m the right person to help rescue you.
- If we’re a match made in heaven, you’ll pay your deposit, then we’ll put on our capes and get to work.
I work with serious entrepreneurs who are ready to get seriously strategic about HOW they get found online by their ideal clients…
WITHOUT having to worry about things like keyword research, techy website stuff and wondering whether they’re writing content for the right people…
Because I’m here to figure ALL of that out for you. Sound heroic? Thought so.
pricing starts at $2500/mo
I only start 2 clients/mo for this particular offering, so grab your spot now.
Book your call with me now via the button above.